Zillow Statistics: Understanding the Real Estate Market and America‘s Home Buying Trends

Zillow, the most popular real estate website, provides a wealth of data and insights into the housing market. As a leading real estate platform, Zillow offers statistics and trends that help us understand where the housing market is headed.

In this article, we‘ll explore the key Zillow statistics regarding website traffic, revenue, financials, user demographics, and more. Whether you‘re a homebuyer, seller, real estate agent, or just interested in real estate trends, these stats will give you a clearer picture of the current state of the market.

Key Zillow Statistics and Facts

  • Zillow has over 200 million monthly users and receives over 9.6 billion visits per year.
  • 67% of sellers‘ agents use Zillow to market listings.
  • The Zillow mobile app has over 80 million downloads.
  • Zillow provides ‘Zestimates‘ on over 100 million U.S. homes – estimates of home values based on advanced algorithms.
  • Over 90% of Zillow‘s revenue comes from Premier Agent advertising.
  • Zillow loses money overall, with net losses over $100 million in recent years.

Website Traffic and Usage

As the most popular real estate website, Zillow draws huge amounts of traffic. Let‘s look at some key statistics regarding Zillow‘s website and mobile app usage:

  • 200+ million monthly Zillow users and over 9.6 billion visits per year.
  • The Zillow website receives over 60 million visits per month.
  • Zillow‘s mobile apps have been downloaded over 80 million times.
  • Traffic to Zillow is up over 7% in recent months.
  • Visitors spend an average of 6 minutes on the Zillow website.

Clearly, Zillow dominates the online real estate space regarding traffic and usage. Buyers, sellers, and real estate professionals flock to Zillow for its listings, data, and tools.

Financial Performance

While Zillow is the leading real estate platform, its business model and profitability have faced challenges:

  • In 2021, Zillow reported $2.1 billion in revenue.
  • Revenue dropped to $1.9 billion in 2022 after closing its home-buying business.
  • Zillow posted a net loss of $101 million in 2022.
  • Over 90% of revenue comes from Premier Agent advertising.
  • Zillow gets just 6% of revenue from mortgages.

Zillow makes most of its money by selling advertising to real estate agents. But even with billions in revenue, losses in its home-buying business have left Zillow unprofitable.

User Demographics

Understanding the demographics of Zillow‘s audience is crucial for real estate marketers:

  • 41% of visitors plan to purchase a home within 12 months.
  • 52% of visitors are male, 48% female.
  • The 25-34 age range accounts for the most visitors.
  • Visitors aged 18-44 make up 56% of Zillow‘s audience.

Zillow users tend to be young and actively looking to buy or sell homes. Marketing to this engaged audience represents a major opportunity.

Features and Tools

Zillow provides home shoppers, sellers, and real estate agents with a robust set of features:

  • Detailed listings with photos, taxes, maps, and home details.
  • "Zestimates" providing estimated home values for over 100 million homes.
  • Rental listings, mortgage rates, affordability calculators, and market trends.
  • Premier Agent and lender profiles and advertising options.
  • Home value monitoring and buyer/seller tools and tips.

This wide range of features explains why Zillow is so popular with real estate market participants. From home valuation to buyer tools, it offers invaluable resources.

The Takeaway

Zillow has fundamentally changed how people shop for homes and access real estate data. As the statistics show, it‘s a vital platform with huge reach across buyers, sellers, and agents.

While Zillow has struggled to turn billions in revenue into profit, its dominance of online real estate seems assured. Understanding Zillow provides key insights into the housing market and homebuyer behavior.