WooCommerce Statistics: The Ultimate 2023 Guide

WooCommerce has emerged as a dominant force in the e-commerce industry, powering millions of online stores globally. This comprehensive guide dives into the key statistics and trends surrounding this popular WordPress e-commerce plugin.

WooCommerce Usage and Adoption

  • Over 6.18 million live websites currently use WooCommerce, with 2.67 million in the US alone.
  • WooCommerce powers 8.9% of all websites, making it the second most popular e-commerce platform behind Shopify.
  • Among the top 1 million e-commerce sites globally, 22% are powered by WooCommerce.
  • WooCommerce secures the second position in popularity among all open-source platforms online, with a 12.96% usage distribution.

These statistics demonstrate the massive reach of WooCommerce across the web. Its open-source nature combined with seamless integration with WordPress has fueled wide adoption.

Market Share and Leadership

  • As of July 2023, WooCommerce dominates the e-commerce software market with a 38.74% share globally.
  • In the US, WooCommerce Checkout stands second to Shopify with 17% market share as of June 2023.
  • However, in the UK, WooCommerce leads with a 22% share among e-commerce software platforms.

The market share statistics highlight WooCommerce as the clear leader among e-commerce software platforms worldwide. Its flexibility and affordability make it suitable for businesses of all sizes.

Plugin Downloads and Themes

  • The WooCommerce plugin sees 30,000 downloads daily from WordPress.org, with over 162 million downloads to date.
  • WooCommerce plugins on WordPress.org exceeded 4,000, enabling customizations.
  • There are over 1,400 WooCommerce themes on ThemeForest as of January 2023.

The sheer volume of plugin downloads displays the popularity of WooCommerce. The availability of thousands of custom plugins and themes highlights the scope for customization.

Sales and Revenues

  • In 2020, WooCommerce stores generated over $20 billion in sales, doubling from the previous year.
  • Websites powered by WooCommerce accounted for 29.35% of all online stores in 2021.

These sales and revenue metrics demonstrate WooCommerce‘s effectiveness in driving transactions. The year-on-year growth highlights increasing trust in the platform.

Compatibility and Integration

  • The WooCommerce plugin supports 66 languages, enhancing accessibility globally.
  • It was used by 94% of WordPress e-commerce sites, showing seamless integration.
  • Leading payment gateways like Stripe, PayPal, and Authorize.net integrate smoothly with WooCommerce stores.

The wide language support and high usage among WordPress sites demonstrate WooCommerce‘s compatibility and integration capabilities.

With its flexible feature set, ease of use, and millions of active users, WooCommerce has emerged as the leading open-source e-commerce platform worldwide. The statistics and trends point to its continued growth and success in the future driven by constant innovation.