As an ecommerce entrepreneur, I understand how frustrating it can be when Amazon suddenly switches to Spanish. But there are good reasons why Amazon offers Spanish and simple fixes to get your account back in English.
Why Does Amazon Offer Spanish Language Options?
With over 559 million native speakers worldwide, Spanish is second only to Chinese in global language usage. As a multinational company operating in 19 Spanish-speaking countries, Amazon aims to serve this massive market by providing Spanish language options.
Here are two key reasons why:
Reaching Spanish-Speaking Customers
Amazon currently has 8 Spanish-speaking country sites including Spain, Mexico, and Columbia. By catering to native Spanish speakers on these localized sites, Amazon boosts engagement and sales.
- Spain has the 2nd most Spanish speakers globally with over 47 million
- Mexico has the largest Spanish-speaking population outside of Spain at over 122 million
Accommodating preferred languages helps build trust and loyalty with these customers.
Promoting Inclusion and Accessibility
Providing multilingual options also ties into Amazon‘s values around inclusion and accessibility. Spanish speakers should feel welcomed to the platform in their native tongue.
As an entrepreneur, I know that serving diverse audiences is both the right thing to do and good business.
Why Did My Account Switch to Spanish?
There are a few common technical reasons your Amazon account may default to Spanish unexpectedly:
Browser or Device Language Settings
If your browser or device settings are configured for Spanish, this will override your Amazon language preferences. For example:
- Having Google Chrome set to translate pages or display in Spanish
- An old default language setting on your phone or laptop
Using a VPN Connection
When you access Amazon through a VPN or IP address located in a Spanish-speaking country, it will automatically adapt to that region‘s language.
Amazon Account Set to Spain
Amazon may change your country setting if they detect you are accessing the site from an IP address in Spain. This switches the site language to Spanish.
Changed Default Language Preference
Someone else could have altered the language settings for your Amazon account. Or you may have accidentally changed it while managing account details.
How to Switch Your Amazon Account Back to English
Here are step-by-step instructions to return your Amazon account to English:
Change the Language on Amazon.com
- Log into your Amazon account
- Click the hamburger menu in the top left
- Select the globe icon beside "EN Hello. Sign in"
- Choose "English" from the language dropdown
- Click the yellow "Save Changes" button
Adjust Your Browser Settings
- Click the menu or settings icon in your browser
- Find language or translation options
- Disable any Spanish configurations
- Set browser language default to English
Check Your Amazon Account Country
- Click "Account & Lists" in top right corner
- Select "Your Account"
- Under "Country and Language", set country to USA, UK, etc.
Turn Off a Spanish VPN
Disconnect from any VPN connection set to a Spanish-speaking country.
With a few quick troubleshooting tweaks, you can get your Amazon account back to your preferred language. As a fellow entrepreneur, I know how important usability is for ecommerce. I hope these tips make it easier to get Amazon back in English! Let me know if you have any other language issues arise during your online selling journey.
