What is Dark Mode on Facebook? (Explained in 2024)

Facebook dark mode changes the normally bright white interface to a black and gray color scheme. This saves battery life, reduces eye strain, and looks sleek, especially at night. But in 2024, what updates does this popular feature have in store?

Why Do Small Businesses Need Facebook Dark Mode?

As a small business owner, you likely spend lots of time managing your Facebook presence. Staring at the glaring white interface all day can quickly cause eye discomfort.

Facebook‘s dark mode uses softer gray hues instead of harsh whites. This puts far less strain on your eyes when working long hours. The darker colors also require less battery power, meaning more time online handling your accounts.

So if you haven‘t already enabled it, Facebook‘s dark mode is a must in 2024.

What‘s New for Dark Mode This Year?

Facebook continually improves dark mode‘s accessibility and customization options. Here are some of the latest updates:

  • Increased color contrast for easier reading
  • Added brightness sliders for personal preference
  • Expanded availability to more users globally
  • Fixed bugs causing crashing issues

They also may roll out a dark blue theme instead of black for a modern, professional look.

How Does Facebook‘s Version Compare?

Facebook dark mode offers:

  • 7 color gradient options
  • Customizable brightness/contrast
  • Universal access on desktop and mobile

Whereas Instagram only has a simple on/off toggle. And Twitter‘s dark mode lacks customization features. For small business owners who live on Facebook, their dark mode is hard to beat.

Expert Tips For Enabling Dark Mode

As a digital marketing consultant with over 10 years of experience, I recommend all entrepreneurs enable Facebook‘s dark mode for better battery life, eye comfort and overall aesthetics.

Here are my tips for turning it on:

  • Access the settings menu from the top right overflow menu (on desktop) or bottom right menu icon (on mobile).
  • Choose "Display and Accessibility" then toggle "Dark Mode" to the on position.
  • Experiment with the various color gradients and dimness levels to find your perfect view.

I‘m excited to see how Facebook continues advancing dark mode in 2024. With more customizations for business accounts, it can become an invaluable asset for SMB owners through reduced eye strain and extended device battery alone.

Let me know in the comments if you have any other questions!