What is Amazon OTP?

As an ecommerce entrepreneur, I‘ve seen firsthand how important security is for any online business. Amazon OTPs (one-time passwords) provide an essential extra layer of protection for your Amazon account and valuables deliveries. But what exactly are OTPs and how do they work?

A Complete Guide to Understanding Amazon OTP

What is an Amazon OTP?

An Amazon OTP is a randomly generated 6-digit numeric code sent to your registered phone or email when additional security is needed for:

  • New logins on unrecognized devices
  • High-value orders
  • Deliveries of expensive items

Requiring this one-time password on top of your main account password verifies that you are indeed the authorized account holder.

According to a 2021 report by McKinsey, over 90% of online retailers have adopted two-factor authentication via OTPs due to their enhanced security against hacking and fraud.

How Does the Two-Factor Authentication Process Work?

Amazon OTP adds a second layer of identity verification called two-factor authentication:

Factor 1 – Password: Something only YOU know

Factor 2 – OTP: Something only YOU have access to (on your phone or email)

Once you enter both your password and the OTP, Amazon confirms you are the legitimate account holder. Neither factor alone is sufficient to gain access.

Here‘s a step-by-step example of how a login with OTP works:

  1. Try to login to Amazon from a new laptop
  2. Enter your account password
  3. Amazon detects this unrecognized device and prompts for an OTP
  4. Check your phone and enter the OTP texted to you
  5. After entering both password + OTP, access is granted!

For high-value orders and deliveries, a similar process is followed to protect your account and packages.

When Will Amazon Send You an OTP?

Common scenarios where Amazon requires an OTP include:

  • Logging in from a new, unrecognized device
  • Placing orders over $500
  • Delivery of jewelry, electronics, or other expensive items

The OTP expires shortly after being issued to prevent unauthorized reuse. If your OTP expires before entering, you can request a new one.

Setting Up Amazon OTP is Simple

As an entrepreneur who values security, I definitely recommend taking the quick steps to enable OTP:

  1. Go to Your Account -> Login & Security
  2. Under 2-Step Verification Settings, click Edit
  3. Select Get Started
  4. Enter your phone number and verify it
  5. Follow prompts to enable two-factor authentication

Once set up, you‘ll receive OTPs to enter when enhanced security is needed.

Conveniently Use Your OTP for Added Account Protection

When Amazon sends an OTP to your phone or email, be sure to enter it promptly on the Amazon website before it expires:

  • For logins, enter the OTP on the sign-in page
  • For orders, provide the OTP at checkout
  • For deliveries, share the OTP with the driver

Following this quick extra step helps ensure your account and valuables are secure.

As an entrepreneur, I sleep better knowing my business is protected with OTPs. I recommend all Amazon users enable this vital security feature. With your password always keep your phone handy for entering OTPs when prompted. Your account will be safer for it!