What is Amazon Fire TV? The Complete Guide for Business Owners

As an entrepreneur and small business owner, you‘re always looking for ways to reduce expenses without compromising quality. That likely includes evaluating alternatives to expensive cable and satellite TV subscriptions for your business. If so, Amazon Fire TV presents an affordable streaming solution worth considering.

An Introduction to Amazon Fire TV

Amazon Fire TV is a digital media streaming device that allows you to watch movies, TV shows, live content, and more directly on your television or monitor screen. According to eMarketer, over 30% of US households now use Fire TV or another streaming device to access entertainment.

How it works: Fire TV connects to your screen via an HDMI port and streams content over your WiFi network from various apps and channels. With Fire TV, you can cancel expensive traditional pay TV services and still enjoy entertainment through streaming.

There are a few different Amazon Fire TV models available:

  • Fire TV Stick – A compact HDMI dongle that plugs directly into your TV
  • Fire TV Stick 4K – Supports 4K Ultra HD streaming
  • Fire TV Cube – Includes built-in Alexa voice assistant and TV controls
  • Fire TV Edition Smart TVs – Televisions with Fire TV capabilities pre-installed

Now let‘s explore why Fire TV is a smart entertainment investment for your business.

Key Features and Benefits of Amazon Fire TV

Access Top Streaming Platforms

Fire TV grants you access to popular streaming services like Netflix, Prime Video, Disney+, Hulu, Sling TV, and more. With such a vast range of entertainment channels available, you‘ll never run out of programming options. In 2020 alone, Fire TV users streamed over 10 billion hours of content.

And if you want to watch live sports and events, Fire TV supports trusted platforms like YouTube TV, which offers 85+ live channels for $64.99/month. That‘s far more cost-effective than a comparable cable package running over $100/month.

Enjoy Movies and TV in 4K HD Quality

Higher-end Fire TV devices, like the Fire TV Stick 4K and Fire TV Cube, support stunning 4K Ultra HD streaming with vivid colors and crisp detail. So not only does Fire TV save you money over traditional TV, but it also delivers an immersive, cinematic viewing experience.

Use Alexa Voice Commands to Control Your TV Experience

One of the most convenient features of Fire TV is its deep integration with Amazon‘s Alexa voice assistant technology. You can use voice commands to launch apps, search for content, play music, check sports scores, control smart home devices, and more. Voice is often faster and easier than typing search queries or clicking through menus.

Affordable Pricing Compared to Cable and Satellite

Here‘s a pricing comparison across some popular TV provider options:

  • DirecTV‘s Choice TV package: $89.99/month
  • DISH Network‘s America‘s Top 200: $94.99/month
  • YouTube TV: $64.99/month
  • Amazon Fire TV Stick 4K: one-time $49.99 purchase

As you can see, you‘d recoup the cost of an Amazon Fire TV device after just 1-2 months compared to paying for cable/satellite TV. And you‘d continue saving money monthly thereafter while enjoying the same movies, shows, and sports.

Utilize Fire TV for Business Presentations

Beyond streaming movies and shows, Fire TV also empowers business owners in other ways. For example, you can connect your laptop and use Fire TV to give PowerPoint presentations on the big screen. This saves you from needing to purchase a separate projector.

You can also display real-time business dashboards or sales figures on TVs mounted publicly around your office spaces to motivate staff or showcase your progress to guests.

Which Amazon Fire TV is Best for Business?

Based on its superior feature set and affordable price point, I recommend the Fire TV Stick 4K as the best streaming media player for business owners.

The Fire TV Stick 4K includes:

  • 4K Ultra HD support with Dolby Vision
  • Alexa Voice Remote
  • Dolby Atmos audio
  • 8GB storage
  • Quad-core processor

At just $49.99 MSRP, it packs impressive capabilities. The native Alexa integration allows for convenient voice control of TV and smart home devices. And with 4K support, it delivers stunning visuals sure to wow guests.

While I wouldn‘t recommend the entry-level Fire TV Stick for a business setting, the Fire TV Cube does offer incremental upgrades like Ethernet connectivity and smooth TV / smart home controls. But at $139.99 MSRP, the Cube costs almost 3x more than the Fire TV Stick 4K without many must-have gains.

So in summary – I believe the Fire TV Stick 4K hits the sweet spot blending performance, features and affordability for SMB owners. When paired with a streaming service like YouTube TV for live sports and news access, it becomes a complete cable/satellite replacement.

Interested in learning more about cutting bills with Fire TV? Schedule a consultation to discuss options for your business. I‘m happy to provide platform recommendations and setup assistance.