What Does "ML" Mean on Snapchat? An Entrepreneur‘s Guide

As a small business owner, staying up-to-date on the latest social media slang and features is key for connecting with your audience. If you notice the acronym "ML" popping up on Snapchat lately, you may be wondering exactly what it refers to and how to use it as part of your marketing approach.

Defining "ML" on Snapchat

First and foremost, ML stands for "My Life" on Snapchat. It allows users to share snapshots and videos of their daily activities with added captions and emojis. By stringing multiple ML snaps together, Snapchatters can tell visual stories that provide raw, authentic glimpses into their real lives.

According to [insert statistic source here], over 90% of Snapchat‘s 293 million daily active users are between the ages of 13 and 34. This makes the platform a goldmine for brands targeting Millennial and Gen Z demographics. Leveraging features they already use daily, like ML, is key for relevant engagement.

How Do Businesses Use "ML"?

Brands can strategically take advantage of ML by using it to:

  • Showcase company culture & behind-the-scenes moments: Capture your employees at work, company events, etc. to humanize your brand.
  • Feature new products/services: Give sneak peeks of what you‘re working on. Spark interest and excitement.
  • Highlight customer testimonials: Have satisfied customers share their firsthand experiences with your offering by sending ML feedback.
  • Share industry news/trends: Educate your audience on what‘s happening in your niche by reporting ML-style.

No matter your approach, injecting some personality and authenticity goes a long way on a platform like Snapchat.

Best Practices for Leveraging "ML"

To optimize your brand‘s ML snaps, keep these pro tips in mind:


  • Use captions to further explain snaps and elicit engagement
  • Take advantage of arrows, emojis, drawings to call attention to key elements
  • Maintain consistent posting so followers know what to expect
  • Highlight user-generated content when possible for authenticity


  • Overuse text that makes snaps too cluttered
  • Only push sales pitches or too much self-promotion
  • Post at inconsistent times so followers miss updates

By blending ML features with great Snapchat-centric content, you have an opportunity to generate exponential visibility at a relatively low cost compared to other social platforms.

Additional Popular Snapchat Acronyms

Beyond ML, here are some other helpful Snapchat terms for small businesses:

  • Snap – Picture or video sent on platform
  • DF – Display name/friend remark
  • SN – Screenshot notification
  • FS – Full screenshot (of entire snap)
  • HMU – Hit me up (message me)
  • CA – Can‘t answer (your message)

Familiarity with the platform‘s lingo allows for better understanding of analytics and user responses.

Wrapping Up

If you‘re looking to expand your social media efforts to Snapchat, leveraging user-favorite features like "ML" is the perfect place to start forming genuine connections. Let that authenticity shine through to organically grow your subscriber base. Consider ML merely one piece of the branding puzzle alongside Snapchat lenses, geofilters, polls and more.

As always, I‘m here to offer additional tips if you need any guidance taking that first foray into Snapchat or optimizing your existing approach! Let‘s chat.