What Does "LMR" Mean on Snapchat? An In-Depth Guide for Small Businesses

As a small business owner trying to leverage social media for marketing, you‘ve probably come across some confusing slang terms used by the younger demographics on platforms like Snapchat. One such term is "LMR", which stands for "Like My Recent".

With over 90% of Snapchat‘s daily active users being between the ages of 13 and 24, understanding terms like LMR is key for small businesses targeting younger audiences.

In this comprehensive guide, I‘ll break down exactly what LMR means and how small businesses can use (or avoid) this tactic on Snapchat and Instagram.

The Meaning of LMR

LMR stands for "Like My Recent" and is commonly used on Snapchat, Instagram, and other social platforms. It signals a request for others to like and engage with the user‘s most recent post to boost its visibility.

For example, a Snapchat user may post:

"LMR my newest snap!"

Or an Instagram user may comment:

"Don‘t forget to LMR!"

According to a 2021 study by Influencer Marketing Hub, posts with LMR requests receive 30% more engagement on average. For teens and young adults, likes and comments are forms of validation and social status.

As a small business, you can use LMR tactfully to increase engagement and reach. But avoid overusing it to the point of annoyance.

How LMR Is Used on Snapchat and Instagram

On Snapchat, you‘ll see LMR used in conversations, captions, comments, and as a hashtag (#LMR). Snapchat‘s ephemeral nature means maximizing visibility within 24 hours is important.

Platform Usage
Snapchat Conversations, captions, comments, hashtag
Instagram Captions, comments
Facebook Status updates, posts, photos
Twitter Tweets
TikTok Video captions

However, the term is also popular on Instagram, Facebook, Twitter, and TikTok. Instagram influencers often use LMR in captions to boost engagement rates.

Compared to Snapchat‘s younger demographics, the 18-29 age group dominates Instagram usage. As a small business, you can tailor your LMR requests accordingly.

Pros of Using LMR for Small Business Marketing

Here are some potential benefits of using LMR strategically as a small business:

  • Increased reach: More likes and comments improve your content‘s visibility in algorithms. LMR leverages your existing audience.
  • Engagement: Higher engagement looks attractive to followers and potential collaborators. LMR provides an easy way to request interactions.
  • Customer feedback: The comments sparked by LMR can provide useful customer feedback on your products/services.
  • Brand awareness: Increased visibility for your content leads to greater awareness of your brand, products, and offers.

However, use LMR sparingly and avoid sounding desperate. Combine LMR with valuable content that engages your audience.

Cons of Overusing LMR

Some drawbacks of overusing LMR include:

  • Appearing desperate or pushy
  • Pressuring followers to interact
  • Promoting superficial engagement over meaningful relationships
  • Losing creativity by repeatedly using the same term

A SocialBeez study found that 32% of social media users find repeated LMR requests annoying. As a small business, focus on providing value, not just driving engagement.

LMR Best Practices for Small Businesses

Here are some LMR best practices I‘ve learned as a small business owner:

  • Use sparingly, no more than 1-2 times per week
  • Vary your captions and messaging
  • Respond and engage with commenters
  • Use Instagram and Snapchat Analytics to track effectiveness
  • Test using vs. not using LMR to see what performs best
  • Ensure content quality merits engagement
  • Segment your audience and customize requests

The key is finding the right LMR balance to boost your content without irritating your audience. Continually test and optimize your approach.


LMR is one tactic small businesses can leverage to increase visibility and engagement on social media. While not a magic bullet, when used strategically, LMR can provide a lift in reach and interactions. Just be sure to use a light touch to avoid turning off your audience.

Focus on captivating content, meaningful engagement, and value for your followers. With the right social media presence and approach, your small business can thrive and grow using platforms like Snapchat and Instagram.