As a consultant who assists entrepreneurs and small businesses, I‘m often asked how to best leverage social media platforms. Snapchat is one of the most popular apps, especially among younger demographics.
Understanding Snapchat‘s latest user statistics provides valuable insights for marketing and monetization. Here‘s an in-depth look at the key Snapchat usage data entrepreneurs need to know in 2024.
Rapid Growth in Daily Active Users
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Snapchat has over 406 million daily active users worldwide as of Q3 2022, an increase of 9 million from Q2 2022.
- For comparison, Instagram has over 2 billion monthly active users and TikTok has over 1 billion. Snapchat‘s growth remains impressive given its more limited scope.
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On average, Snapchatters open the app over 20 times per day.
- This high level of engagement means users see content and ads multiple times per day.
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Daily time spent on Snapchat is 31 minutes per user.
- Snapchat trails competitors here, with Instagram at 60+ minutes and TikTok at 45+ minutes per day.
Snapchat Daily Active Users Worldwide
| Year | Users (in millions) |
|---|---|
| 2021 | 280 |
| 2022 | 306 |
| 2023 | 406 |
Source: Snapchat Financial Reports
Core Demographic: Young Users
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Snapchat‘s most engaged demographic is 18-24-year-olds.
- This accounts for over 38% of worldwide daily active users.
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59% of U.S. social media users aged 13-24 use Snapchat.
- For this teen demographic, Snapchat surpasses Instagram and Facebook in popularity.
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82% of American teens report using Snapchat at least once per month.
- And 36% say it‘s their favorite social platform, ahead of Instagram, TikTok, and Twitter.
Snapchat Usage by Age Group
| Age | % of Users |
|---|---|
| 13-17 | 90% |
| 18-24 | 78% |
| 25-29 | 62% |
| 30-49 | 31% |
Source: Piper Sandler
Massive Audiences in India and Europe
- India is Snapchat‘s largest market with over 182 million users. The U.S. ranks second with over 108 million.
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Europe has around 94 million Snapchat users as of Q2 2022.
- Major European markets like France, the U.K., and Germany each have over 15 million users.
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Approximately 8.2% of the global population now uses Snapchat.
- Up from 7.7% in 2021, showing Snapchat‘s continued expansion worldwide.
Top 10 Countries by Snapchat Users
| Country | Users |
|---|---|
| India | 182 million |
| U.S. | 108 million |
| Pakistan | 26 million |
| France | 25 million |
| U.K. | 23 million |
Source: NapoleonCat
High Engagement and Video Views
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Over 5 billion Snaps are created every day around the world.
- This showcases the creativity and engagement of Snapchat‘s audience.
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14 billion videos are viewed daily on Snapchat.
- Short vertical video thrives on Snapchat. Businesses have major opportunities to reach viewers here.
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In 2019, new Snapchat lenses and filters doubled app downloads.
- Unique AR experiences drive significant user growth and attention.
Monetization Opportunities for Creators
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Over 300,000 AR developers have created lenses for Snapchat.
- This huge creator ecosystem enables innovative branded content.
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Snapchat Spotlight has 175+ million monthly active users.
- This TikTok-like feature offers creators a large audience to build a following.
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The Snapchat Creator Fund has paid out over $250 million to creators.
- Monetization opportunities on Snapchat are significant for influencers.
Snapchat‘s Revenue Sources
| Source | Revenue |
|---|---|
| Advertising | $4.54 billion |
| Snapchat+ Paid Subscription | $100 million |
| Spectacles (AR Glasses) | $13 million |
Source: Snapchat Financial Reports
As you can see from all the data, Snapchat offers major opportunities for businesses in 2024. With strong continued growth in users and engagement, Snapchat should be part of any social media marketing strategy focused on younger demographics. Let me know if you have any other questions!
