As a consultant who assists small and medium businesses, I‘m always researching emerging Instagram trends. The platform continues evolving rapidly, demanding brands remain agile in their marketing approach. With over 1 billion monthly active users, Instagram offers tremendous opportunities to connect with current and prospective customers.
2023 promises compelling new trends that entrepreneurs must understand to succeed. I‘ll provide comprehensive analysis of the top 8 Instagram trends for the coming year. Consider these when strategizing your content, community-building and sales on one of the world‘s most influential apps.
Gen Z Drives Shift Toward Authenticity
Generation Z, aka "zoomers", will substantially impact Instagram trends 2023. Born between 1997 and 2012, this cohort values individuality, activism and social justice. They also have immense buying power, with $360 billion in disposable income by 2023 [source].
For entrepreneurs, the key is embracing creator-driven content that feels real, transparent and aligned with zoomer values.
Key Opportunities
- Spotlight zoomer creators who authentically showcase your products/services
- Adopt relatable messaging that resonates with young activists
- Respond to feedback and have open conversations with your audience
With their disposable income and influence, zoomers are a prime business opportunity on Instagram. But their high standards for transparency means being receptive to dialogue.
Rise of Bite-Sized Content
All generations have shorter attention spans nowadays. We multitask and consume information quickly on our phones. That‘s why bite-sized content thrives on Instagram – short videos, Instagram Reels, photos with minimal text etc.
Key Opportunities
- Experiment with IG Reels and quick videos demonstrating your product/service
- Leverage memes and infographics – visuals that communicate key messages fast
- Collaborate with nano/micro-influencers to produce fun bite-sized content
The shorter the better is the new mantra. Rethink lengthy blog-style posts in favor of snackable content.
Immersive Shopping via AR
Instagram shopping facilitates product discovery and sales for many businesses. New augmented reality (AR) capabilities will soon allow virtual try-ons – think AR glasses to test shades or makeup.
Key Opportunities
- Adopt shoppable posts/tags so Instagrammers can easily purchase items shown
- Partner with frequent shoppers as brand ambassadors
- Prepare for AR by capturing shoppable images/videos of your products
Make it simple for motivated buyers to go from product discovery to checkout directly on Instagram.
Passion Economy Prioritizes Niche Interests
The "passion economy" allows creators to monetize niche interests and skills like never before. Instagram empowers people to profit from unique hobbies, perspectives and experiences.
Key Opportunities
- Spotlight your niche – don‘t shy away from specializing around a topic you love
- Produce premium content like online courses or exclusive groups/clubs
- Collaborate with aligned micro-influencers to cross-promote your services
You no longer need mainstream appeal to build an audience and business on Instagram. Find your niche and cultivate an invested community around it.
Parting Advice
Hopefully this analysis gives solopreneurs and small business owners helpful context on Instagram trends 2023. The key is staying agile as algorithms and user behavior evolve.
Monitor your metrics and regularly experiment with different content formats. Collaboration is mutually beneficial – partner creatively with influencers and other brands.
Most importantly, take risks showcasing your unique perspective. Authenticity and community will always thrive on Instagram.
Let me know if you have any other questions! I‘m here to help entrepreneurs like you leverage Instagram to grow your business.
