As a small business owner active on Instagram in 2023, gaining followers and engagement is essential for driving growth. But Instagram‘s algorithm doesn‘t make it easy to identify your newest followers.
In this comprehensive guide, we‘ll walk through why recent followers matter, the limitations of Instagram‘s interfaces, and proven solutions to view followers by recency.
Why Your Recent Followers Should Be a Priority
Recent followers signify fresh interest in your brand. According to Socialinsider, the average Instagram account gains 13 new followers per day. But these newcomers get lost in the main followers list.
Engaging these recent followers is hugely important for small businesses. Some key reasons:
- They‘re more likely to convert – New followers are showing initial interest in your brand. Engage them quickly and they‘re more likely to turn into customers.
- It helps personalize marketing – Seeing who‘s newly following you gives insight into your changing audience demographics over time. You can tailor content accordingly.
- Increases chances of going viral – New followers are more active. Engaging them makes it more likely they‘ll like, comment on, and share your content. This viral effect is invaluable marketing.
- Allows you to find influencers – Reviewing recent followers helps you identify potential influencer partners in your niche. Their established audiences can give you a major signal boost.
Why Instagram‘s Interfaces Don‘t Show Recent Followers
Instagram unfortunately does not display your followers in chronological order. So new followers won‘t show at the top or bottom.
This is because Instagram‘s algorithm ranks followers based on relationship strength and engagement levels, not recency. Followers you engage with more get prioritized.
On Instagram‘s mobile app, you can only sort followers alphabetically, by earliest, or default order. The desktop interface lets you sort by most recent, but it‘s inaccurate.
So relying solely on Instagram‘s interface won‘t cut it. But several workarounds exist…
Expert Solutions to View Recent Instagram Followers
To gain insight into your newest Instagram followers, use these proven tactics:
Use Third-Party Analytics Platforms
Services like HypeAuditor and SocialBlade allow you to view any public profile‘s recent followers by date.
For example, HypeAuditor shows you a user‘s followers from the past week, month, or all-time. You can segment them by age, gender, followers, engagement rate, and location.
The major downside is these tools require paid subscriptions starting around $30/month. But for serious IG marketers, the investment can pay off.
Check Sites Like FollowingGroups
FollowingGroups is a free website that shows recent followers of public Instagram profiles. Simply search for a username to see their latest followers.
The data is not as robust as paid platforms. But FollowingGroups is handy for occasional spot checks, especially if you want to monitor competitors‘ new followers.
Leverage Follower Tracker Apps
Apps like Familio and FollowMeter can track recent followers if installed on someone‘s device with their consent. This works for both public and private profiles.
For businesses, these apps are helpful for overseeing employees‘ or co-managers‘ Instagram activity. But follower tracking without permission raises ethics concerns. Use judiciously.
Frequently Refresh Your Followers List
Manually refreshing your own followers list by date on desktop can surface newer additions, though with effort.
- Go to your profile on Instagram‘s website.
- In the left sidebar, click “Followers”.
- In the top right, change sort order to “Most Recent”.
- Scroll down and refresh to load more followers. Newer ones will populate.
This takes diligence but costs nothing. Set reminders to check weekly or monthly for new growth.
- Prioritize engaging recent followers – they convert best!
- Instagram‘s interface alone won‘t surface new followers. Rely on analytics tools.
- Ethics matter when tracking others. Transparency rules.
- Consistently monitoring new followers provides marketing insights.
Gaining followers on Instagram takes work. But these tactics will help you identify and engage newcomers to maximize growth. What other strategies have worked for you? Let me know in the comments!