As an entrepreneur myself, I understand the value of utilizing video across marketing, demonstrations, and training. Screen recording on your iPhone 7 provides a built-in way to create engaging videos to promote your business.
In this comprehensive guide, I‘ll share best practices to help fellow entrepreneurs make the most of screen recording based on my own experience growing a small business.
4 Big Business Benefits of Screen Recording
Before jumping into the how-to, you should understand why screen recording is so valuable:
- Create Video Tutorials: Screen record walkthroughs to demonstrate your product, onboard new hires, or help customers troubleshoot issues.
- Record Webinars and Presentations: Capture your computer screen as you present valuable webinars to promote your brand and connect with your audience.
- Share Product Demos: Allow potential customers to see your product up close by showcasing its features and capabilities.
- Promote Services on Social Media: Draw more eyes to your business by sharing short, engaging screenshots or videos on Instagram, Facebook and LinkedIn.
As you can see, screen recording enables all sorts of marketing, engagement and training videos to boost your small business.
Step-by-Step Guide to Enabling Screen Recording
While screen recording comes built-in on iPhone 7 devices, you must first enable it before use:
- Open the Settings app
- Tap on Control Center
- Under More Controls, tap the green + icon next to Screen Recording
This adds screen recording to your Control Center for quick access.
Starting, Stopping and Saving Your Screen Recordings
With screen recording enabled, you can now capture videos of your iPhone‘s screen:
- Swipe up from the bottom to reveal Control Center
- Tap the Screen Recording button (appears as a circle within a circle)
- After a 3 second countdown, your phone will begin recording your screen
A red indicator bar will appear to confirm recording is live.
To stop recording:
- Reopen Control Center
- Tap the Screen Recording button again
Your iPhone 7 will automatically save every video in the Photos app under Screen Recordings for viewing or editing later.
Customizing Audio and Enhancing Videos
By default, screen recordings do not include audio. To capture microphone audio:
- Open Control Center
- Long press the Screen Recording button
- Tap the microphone icon to enable sound
I highly recommend using a lavalier microphone to clearly capture your voice. This takes some investment, but dramatically improves audio quality over the built-in mic.
The Photos app also includes powerful editing tools to trim clips, crop, rotate, or enhance recordings with filters before publishing to social media or your website.
Best Practices for Quality Recordings
Based on my experience creating tutorials and product demos, here are some pro tips when screen recording:
- Speak clearly and structure your thoughts to keep viewers engaged
- Ensure proper lighting pointing towards your face
- Stabilize your phone on a tripod for smooth video
- Consider using an external mic for professional sound
- Trim clips to feature only the most relevant footage
Investing some time into recording high-quality videos that properly showcase your business will pay dividends through greater brand awareness, customer engagement, and sales!
I hope this comprehensive overview helps you take advantage of iPhone screen recording to grow your small business! Let me know if you have any other questions.
