As a small business owner, you likely rely on Facebook to market your products, connect with customers, and network with other entrepreneurs. However, oversharing personal details on social platforms poses privacy risks.
This guide shares tips tailored for solopreneurs on making informed choices when balancing publicity and privacy on Facebook:
Customize Privacy Settings
Take time to navigate Facebook‘s granular privacy options around posting, tagging, apps etc. For each setting, choose the option apt for your priorities:
- Public: Visible to all Facebook users
- Friends: Visible to your connections
- Custom: Visible only to selected individuals or lists
- Only Me: Completely private
Categorize contacts into discrete lists like "Personal Friends" or "Business Contacts" with customizable privacy rules. Share business updates only with relevant audiences.
As per a 2021 Deloitte survey, 87% of small businesses rely on social media for sales and marketing. With privacy settings, you can strategically expose content to contacts most likely to convert without spamming everyone.
Manage Business Pages Differently
Maintain Facebook Pages and Groups clearly designated for company activities instead of using personal profiles. With over 60 million active business pages, this is standard practice.
Pages allow greater flexibility in privacy configurations for internal team access. As an admin, you can also limit tagging ability and disable visitors‘ posts to prevent unwarranted exposure.
Under "Settings and Privacy", customize notifications to limit distractions. Disable non-essential alerts around followers, tags, app updates etc.
Scheduled Digest emails further help consolidate updates at your convenience rather than being perpetually pinged.
Authenticate Account Access
Enable two-factor or multifactor authentication to secure your account against breach of passwords. Use a trusted third party authenticator app instead of relying solely on SMS codes.
Audit Settings Regularly
Facebook frequently updated features so privacy policies must be continually reviewed. Monitor changes to prevent unintentional overexposure of data.
Weigh risks and opportunities before sharing on social media. Following these tips empowers entrepreneurs to exercise greater discretion without forgoing digital visibility. Let me know if you have any other questions!