How to Create a Private Story on Snapchat for Your Business in 2024

Snapchat‘s private story feature allows businesses to share exclusive content with followers while keeping it private from the general public. As a small business owner, you can leverage private stories to promote your brand, offer special deals, and more.

Why Use Private Stories for Your Business?

Private stories offer a few key benefits for businesses on Snapchat:

  • Targeted sharing: You can share content with only your followers, without cluttering up public stories.
  • Exclusivity: Offering exclusive content through private stories rewards loyal followers.
  • Brand building: Private stories let you give fans a unique inside look at your brand.

According to Snapchat, over 75% of users engage with private stories. For small businesses, they represent a huge opportunity to drive engagement.

Step-by-Step Guide to Creating a Private Story

Follow these steps to set up a private story for your business on Snapchat:

1. Access your Snapchat profile

Tap your profile icon in the top left corner.

2. Tap "Private Story"

Scroll down and tap "Private Story" under the "My Stories" section.

3. Name your private story

Give your private story an appealing name related to your content.

4. Select an audience

Choose which followers you want to be able to view your private story.

5. Tap "Create Story"

That‘s it! You can now start adding snaps.

6. Add snaps to your story

To share a snap, tap the arrow icon and select your private story.

Tips for Posting Engaging Business Private Stories

Now that your private story is set up, it‘s time to start sharing exclusive content. Here are some tips:

  • Post regularly: Add new content daily to keep fans engaged.
  • Offer deals: Share special promo codes or sales only available through your private story.
  • Behind-the-scenes: Give fans a unique look at your daily operations.
  • Ask for feedback: Run polls to get input from followers.
  • Share user-generated content: Repost customer photos/videos with consent.

Leveraging Analytics to Improve Your Private Stories

In June 2022, Snapchat rolled out new analytics for private stories. Businesses can now see:

  • Number of viewers
  • Total time spent watching
  • Number of screenshots

Use these metrics to find out which types of content resonate most with your audience. Then craft your private story content accordingly.

Private Stories vs. Other Social Media Stories

Snapchat private stories have some advantages over stories on other platforms:

  • More analytics compared to Instagram or Facebook stories
  • More private than Twitter‘s fleet feature

However, Snapchat still has a smaller user base than giants like Instagram and Facebook. Posting consistently across multiple platforms is key for reaching a broad audience.

Troubleshooting Issues With Private Stories

If your private story isn‘t working properly, here are some troubleshooting tips:

  • Check your audience setting
  • Make sure you‘re using the latest Snapchat version
  • Try force quitting and reopening the app
  • Contact Snapchat support if issues persist

Get Started With Private Stories for Your Business

Leveraging Snapchat‘s private story feature can help you boost engagement and build stronger connections with fans. Hopefully this guide has provided you with a starting point for creating effective private stories. Stay tuned for more social media tips for small business owners!