Snapchat‘s private story feature allows businesses to share exclusive content with followers while keeping it private from the general public. As a small business owner, you can leverage private stories to promote your brand, offer special deals, and more.
Why Use Private Stories for Your Business?
Private stories offer a few key benefits for businesses on Snapchat:
- Targeted sharing: You can share content with only your followers, without cluttering up public stories.
- Exclusivity: Offering exclusive content through private stories rewards loyal followers.
- Brand building: Private stories let you give fans a unique inside look at your brand.
According to Snapchat, over 75% of users engage with private stories. For small businesses, they represent a huge opportunity to drive engagement.
Step-by-Step Guide to Creating a Private Story
Follow these steps to set up a private story for your business on Snapchat:
1. Access your Snapchat profile
Tap your profile icon in the top left corner.
2. Tap "Private Story"
Scroll down and tap "Private Story" under the "My Stories" section.
3. Name your private story
Give your private story an appealing name related to your content.
4. Select an audience
Choose which followers you want to be able to view your private story.
5. Tap "Create Story"
That‘s it! You can now start adding snaps.
6. Add snaps to your story
To share a snap, tap the arrow icon and select your private story.
Tips for Posting Engaging Business Private Stories
Now that your private story is set up, it‘s time to start sharing exclusive content. Here are some tips:
- Post regularly: Add new content daily to keep fans engaged.
- Offer deals: Share special promo codes or sales only available through your private story.
- Behind-the-scenes: Give fans a unique look at your daily operations.
- Ask for feedback: Run polls to get input from followers.
- Share user-generated content: Repost customer photos/videos with consent.
Leveraging Analytics to Improve Your Private Stories
In June 2022, Snapchat rolled out new analytics for private stories. Businesses can now see:
- Number of viewers
- Total time spent watching
- Number of screenshots
Use these metrics to find out which types of content resonate most with your audience. Then craft your private story content accordingly.
Private Stories vs. Other Social Media Stories
Snapchat private stories have some advantages over stories on other platforms:
- More analytics compared to Instagram or Facebook stories
- More private than Twitter‘s fleet feature
However, Snapchat still has a smaller user base than giants like Instagram and Facebook. Posting consistently across multiple platforms is key for reaching a broad audience.
Troubleshooting Issues With Private Stories
If your private story isn‘t working properly, here are some troubleshooting tips:
- Check your audience setting
- Make sure you‘re using the latest Snapchat version
- Try force quitting and reopening the app
- Contact Snapchat support if issues persist
Get Started With Private Stories for Your Business
Leveraging Snapchat‘s private story feature can help you boost engagement and build stronger connections with fans. Hopefully this guide has provided you with a starting point for creating effective private stories. Stay tuned for more social media tips for small business owners!
