How to Hide Facebook Like Counts (2023 Guide)

As a small business owner, you may feel pressure to gain more likes and reactions on your Facebook content. But what if you could post without worrying about like counts?

Facebook‘s new hide reactions feature allows you to disable like/reaction counts on your posts and news feed. In this comprehensive guide, I‘ll cover everything you need to know as an entrepreneur.

Why Hide Facebook Like Counts?

  • Improve mental health: 80% of frequent social media users report feeling anxiety/depression. Hiding external validation can increase your overall wellbeing.
  • Reduce feed algorithm bias: Posts with more likes get shown more in feeds. Hiding reactions helps ensure content quality beats popularity.
  • Encourage meaningful engagement: Followers may be more likely to comment when not influenced by existing reactions.

How to Hide Like Counts on Your Posts

First, access your Facebook settings menu:

  1. Click the down arrow on desktop or tap your profile pic on mobile.
  2. Select Settings & Privacy > Settings.

Then update your post reaction count setting:

  1. Go to News Feed Preferences > Reactions.
  2. For Reaction Count, choose Off.

Facebook Reaction Count Setting

Now new posts will hide public reaction counts, though you can still privately view analytics.

Disabling Like Counts in Your News Feed

You can also hide like/reaction counts on other people‘s posts in your feed:

  1. From News Feed Preferences, click on Reaction Count.
  2. Toggle Show Reaction Counts on Posts to Off.

This will remove like totals from your personal news feed. Others who visit those posts will still see reaction counts.

Should Businesses Hide Facebook Like Counts?


  • Create more authentic engagement
  • Reduce social comparison
  • Avoid algorithm manipulation


  • Metrics useful for tracking content
  • Public counts encourage bandwagon effect

I recommend small businesses test hiding reactions to see if it helps achieve marketing goals. Continuously evaluate what works for your audience!

Further Steps to Grow Your Business on Social

  • Review analytics for deeper insight even with hidden counts
  • Ask followers questions to spark meaningful comments
  • Share visual content – photos/videos outperform text posts
  • Post consistently 1-2x daily during highest traffic periods

By taking a balanced approach, you can leverage Facebook without getting caught up in vanity metrics. Focus on providing value, not chasing validation!

Want more social media tips? Contact me to craft a customized marketing strategy.