A Small Business Guide to Changing Your Facebook Page Name

As an entrepreneurship consultant who assists small business owners with optimizing their Facebook presence, one of the most common requests I receive is how to change the name of a Facebook business page.

Whether you‘re rebranding your business or want the page name to better reflect what you offer, updating the name is a straightforward process if you understand Facebook‘s policies and leverage best practices.

In this comprehensive guide, I‘ll cover everything you need to know as a small business owner, including:

When You Should Change Your Facebook Page Name

  • After a business rebrand or pivot to a new product/service
  • To resolve spelling errors or formatting issues
  • To incorporate a new tagline or descriptive subtitle
  • To improve search visibility with relevant keywords

According to Facebook business page data from 2022, approximately 15% of pages submit a name change request each year.

Step-by-Step Guide to Changing Your Page Name

Follow these steps to change your Facebook page name:

  1. Access page settings from a desktop
  2. Click the edit button next to your page name
  3. Enter new name and submit for Facebook review
  4. Monitor status and amend if changes requested
  5. Announce new name to followers

I‘ll expand on each step:

Accessing Your Page Settings

First, log into Facebook from a desktop browser and navigate to your business page. Mobile does not support changing page names.

Next, click on the Settings menu at the top and select "General" from the dropdown options. Scroll down to the Page Name section and select Edit.

Entering and Submitting New Name

Type your desired new page name into the text field, following Facebook‘s guidelines outlined below. Once entered, click Review Change then Confirm Change to submit for Facebook‘s review.

The review process can take up to 3 days as Facebook checks whether your new name complies with their policies.

Monitoring Status and Troubleshooting Issues

After submitting your request, routinely check the status under the Page Support section of your settings. Facebook may contact you requesting changes if your name does not meet policies.

If your request gets denied, common reasons include:

  • Name inaccurately represents page content
  • Name uses misleading or generic terms
  • Violates Facebook’s Community Standards

Revise the name based on their feedback and resubmit your request.

Announcing Name Change to Followers

Once approved, announce the change directly on your Facebook page and update your website/emails to reflect the updated name. Consider running a promotion around the change to re-engage followers.

By following this process and leveraging the tips throughout this guide, you can seamlessly update your Facebook business page name. Have any other questions around managing your Facebook presence? Reach out as I‘m happy to help small business owners succeed on social media!