How to Cancel Snapchat Plus: An In-Depth Guide for Small Businesses

As a small business owner, you know every dollar counts. While Snapchat Plus offers exclusive features like custom lenses and ad-free browsing, the $3.99 monthly subscription may not make sense for every entrepreneur‘s budget.

If you’ve decided it’s time to cancel Snapchat Plus, this comprehensive guide will walk you through the quick and easy steps. I‘ll also share insider tips from my experience helping small business owners optimize costs.

A Refresher: What is Snapchat Plus?

Before we dive in, let’s recap what Snapchat Plus includes:

  • Access to exclusive filters, lenses, and Bitmoji outfits
  • Ability to pin one BFF to your profile
  • Custom notification sounds and app icons
  • Ad-free experience
  • Snap Map location sharing history via Ghost Trails
  • Priority support

Snapchat Plus runs $3.99/month after a 7-day free trial. It‘s available on both iPhones and Android devices.

When Does It Make Sense to Cancel Snapchat Plus?

As a small business consultant, I‘ve found Snapchat Plus is unnecessary for many entrepreneurs. The exclusive lenses and filters have minimal marketing impact for most businesses.

However, if you use Snapchat as your primary social media platform, have an audience under 25, or heavily leverage influencer campaigns, Snapchat Plus can be worth the price.

My recommendation is to track your Snapchat metrics before and after subscribing to see if the features actually boost engagement or sales. If not, canceling is a smart cost-cutting move.

Step-by-Step Guide to Canceling Snapchat Plus

Ready to cancel? Follow these simple steps for instant access to the regular Snapchat app.

On iPhone

  1. Open the Settings app and tap your name.
  2. Select "Subscriptions."
  3. Tap on "Snapchat Plus."
  4. Tap "Cancel Subscription" and confirm.

iPhone settings subscriptions

On Android

  1. Open the Google Play Store app.
  2. Tap the hamburger menu icon.
  3. Choose "Subscriptions."
  4. Select "Snapchat Plus."
  5. Tap "Cancel Subscription."
  6. Confirm cancellation.

Android subscriptions menu

That‘s all it takes! The steps are very straightforward on both platforms.

What Happens When You Cancel Snapchat Plus?

Once you cancel Snapchat Plus:

  • During free trial: You‘ll retain access until the 7-day trial ends.
  • After free trial: You‘ll immediately lose access to all Plus features.
  • No refunds: There are no refunds for any remaining subscription time.
  • Resubscribe anytime: You can re-purchase Snapchat Plus in the future if wanted.

Essentially, canceling cuts off Snapchat Plus access right away, outside of the free trial window.

Troubleshooting and Support

Having issues canceling? Here are some troubleshooting tips:

  • Confirm the subscription is active. Canceling will fail if it already ended.
  • Double check you‘re using the same app store account that purchased Snapchat Plus.
  • Contact Apple or Google support if you see errors or have problems finding the subscription.

You can also reach out to the Snapchat Support team by submitting a ticket. They‘re typically very responsive within 1-2 business days.

The Bottom Line

While Snapchat Plus offers cool perks like custom lenses, it‘s unnecessary for many small businesses. Analyze your metrics before and during your subscription to see if the features impact success. If you decide to cancel, the steps are quick and easy on both iPhones and Android devices. Just access your subscriptions via the app store and tap to cancel!

I hope this guide gave you a comprehensive overview of how to cancel Snapchat Plus and decide if it‘s worth the monthly fee for your business. As a small business consultant, I‘m happy to offer additional tips on optimizing costs while still effectively marketing your brand on social media.