As a fellow entrepreneur, I know how valuable insights and advice from your connections can be. Facebook provides access to recommendations from both your close contacts as well as wider industry peers. Follow these tips and strategies for fully optimizing Facebook recommendations for your business needs.
Craft Targeted Requests
Casting a wide net may seem beneficial, but targeted requests based on each connection‘s expertise will yield more relevant suggestions. Segment your network and create lists based on:
- Industry
- Geography
- Previous recommendations given
- Level of relationship
Then use Facebook‘s audience selector to limit visibility and tailor wording to each list.
For example, when requesting visitor recommendations for an upcoming conference, specifically ask industry peers familiar with the host city. Avoid broadcasting generic requests.
StructureRequests for Clarity
Well-structured requests increase response rates by making it easier for connections. Use concise, scannable formatting like:
- Attention-grabbing headers
- Numbered lists
- Bolding for emphasis
- Relevant images/videos
See this [example recommendation request]([example post]) that generated over 40 responses.
Incentivize Engagement
To spur more responses, consider offering incentives for your connections. These could include:
- Exclusive discounts on your products/services
- Entry into giveaway competitions
- Advanced access to new offerings
But don‘t overdo it – too many incentives may inadvertently reduce trust in recommendations. Carefully test response rates and only offer if there is a measurable increase.
Evaluate Suggestions Strategically
While Facebook recommendations come from those you trust, still vet any vendors, partners or service providers suggested before fully committing. Useful evaluation strategies include:
- Reviewing their online presence and customer feedback
- Requesting references from past clients
- Checking for valid licensing/credentials
- Starting with minor, low-risk partnerships first
This due diligence step prevents your business from serious vulnerabilities down the road.
In summary, with some effort dedicated to crafting optimized requests, incentivizing responses, and evaluating suggestions, Facebook can provide invaluable recommendations to significantly benefit your small business. Let me know if you have any other questions!
