A Small Business Guide to Adding Music to Facebook Stories

As a social media consultant who specializes in assisting small and medium-sized businesses, I often get asked: how can brands use music to create more engaging Facebook Stories?

Research shows that adding music to social media stories can increase content consumption by over 200%. As a small business owner trying to cut through the noise, that extra amplification can go a long way.

In this comprehensive guide, I‘ll show you step-by-step how to add music to Facebook Stories. I‘ll also analyze the key benefits, troubleshoot issues you may face, and provide tips to use music effectively as part of your social media strategy.

Step-by-Step Guide to Adding a Song

Getting started with music in Facebook Stories is simple. Just follow these steps:

  1. Open the Facebook App and tap the Your Story icon
  2. Select a photo/video from your camera roll or capture something new
  3. Tap the Music note icon to open the music library
  4. Browse or search to find a song. Look for the "Lyrics" label to display lyrics
  5. Tap the song to preview it. Tap "Add Song" when ready
  6. Customize the start, end, and volume
  7. Add other creative elements like text, drawings or stickers
  8. Tap Share to publish your music story!

Here is a screenshot showcasing the music library access:

Facebook Music Library

Key Benefits of Adding Music to Your Stories

What makes music such a valuable asset for Facebook Stories? Here are some of the top benefits:

  • Increased engagement: Stories with music see higher view completion rates
  • Greater recall: Adding songs that evoke emotions creates more memorable content
  • Viral potential: Audiences are more likely to share Stories with music
  • Brand personality: Music choice allows you to showcase your style & aesthetics
  • Enhanced connection: Songs resonate on a more personal level with viewers

According to Forrester, 73% of consumers said music helps them connect better with brands. Leveraging this effectively is key for small businesses looking to build loyal followers.

Comparing Mobile vs. Desktop Experiences

One tip to keep in mind is that the functionality for adding music to Facebook Stories can vary across platforms.

In most cases, the music integration will be seamless in the Facebook mobile app. However, not all music features may be supported if you try accessing Facebook Stories from a desktop browser.

My recommendation is to create and upload your music stories from your mobile device. This will guarantee the proper support for song integration and lyric views. The mobile app also includes handy music editing features for clipping and volume adjustments.

Troubleshooting Common Music Issues

As with all Facebook media features, you may occasionally encounter issues when working with music in Stories. Here are some troubleshooting tips for common problems:

Music unavailable? Double check that music integration is supported in your region. Licensing restrictions can block the use of songs in some countries. Consider using royalty-free tracks if the music library seems limited.

Can‘t add a certain song? Make sure you select tracks marked with "Lyrics". Due to licensing, not all songs are available to use in Facebook Stories. Tracks labeled as lyric-enabled are shareable.

tracks labeled as lyric-enabled are shareable

Music not playing? Confirm your app is updated and retry sharing on a strong wifi or LTE connection. Server errors can sometimes interrupt music playback. A stable internet connection is key.

Followers can‘t hear music? Advise them to enable sound and try viewing from a mobile browser or app. If fans access stories via desktop, song playback may not work. Direct them to mobile when possible.

I hope these tips help you troubleshoot any issues! Let me know if any other questions come up.

Best Practices for Business Pages

When adding music as a brand, you‘ll want to follow Facebook best practices to ensure your efforts are successful:

  • Match songs to branding: Pick tracks that align with your style, image, and target demographic
  • Enable lyrics view: This keeps audiences engaged while showcasing more of the song
  • Make it shareable: Select music your fans will want to pass on organically
  • Use compelling visuals: Combine with striking photos/video that complement the song
  • Encourage reactions: Inspire viewers to tap into interactive elements like polls and AR effects

Small tweaks like these can dramatically boost how well your music stories resonate. Test different song choices and styles to see what best fits your business.

The Impact: Metrics & Insights

What type of measurable impact can you expect from incorporating music into Facebook Stories? Here are some key analytics to track:

Story Completion Rate +26% higher on average for video stories with music vs. no music
Stories Shared +94% increased sharing likelihood for music stories vs. non-music
Reactions 2x as many reactions earned by top music stories vs. non-music

As these engagement metrics showcase, adding music to your Facebook Stories can dramatically amplify content performance. Start testing different songs and analyzing what resonates best with your audience!

Let me know if you have any other questions around getting started with Facebook Story music. I‘m always happy to help advise small business clients on effective social strategies. Feel free to reach out anytime!