Unlocking Snapchat‘s Location for Targeted Marketing

As a consultant for small business owners, I always encourage entrepreneurs to take full advantage of social media marketing. One platform replete with potential is Snapchat, which now boasts over 319 million daily active users. Of Snapchat‘s many capabilities, the location tagging feature offers particular value.

Whether you‘re a restaurant owner showing off a bustling venue, a boutique manager flaunting new arrivals, or a bakery previewing fresh treats, attaching a location pinpoints where fans can find your business. This facilitates discovery while conveying an authentic brand experience.

For context, here are a few key small business marketing statistics:

  • 72% of customers say posting real-time content is important for brands to be relevant on social media (Source)
  • Snapchat now reaches 90% of 13-24 year-olds and 75% of 13-34 year-olds in the United States (Source)
  • 71% of Snapchat users say they use the app while shopping in physical stores (Source)

As these data show, location-based Snapchat content strategically targets demographics most likely to convert into customers.

How to Pinpoint Your Business Location

Enabling Snapchat to access your precise location is simple. Just navigate to your device‘s settings and toggle on permissions for Snapchat under Locations Services.

Next, open Snapchat and capture a compelling photo or video that reflects your brand‘s products, services, or atmosphere. This visual content immediately connects with viewers.

Now click on the icon that resembles a folded paper in the upper right corner. Select the location pin sticker and choose your business from the options that populate based on your GPS coordinates.

Customize the size and placement of the location sticker before posting your Snap directly to followers or as a longer-term Story.

Geofilters Put Your Business on the Map

Beyond the location sticker, Snapchat generates overlays called Geofilters unique to eateries, venues, and landmarks in any given area.

When you snap at your brick-and-mortar spot, be sure to swipe through the available filters for one naming your business or nearby streets. This creatively imprints your brand identity onto photo and video messages in a way users love to engage.

Analytics Provide Insight into Location Impressions

Understanding the reach and resonance of your location-based content is crucial. Within Snapchat‘s built-in analytics, you can track metrics like:

  • Impressions: Total views of your Snaps with Locations attached
  • Saves: How often followers save your Location Snaps to replay
  • Links clicks: If you include a website or contact link, how often users tap to take action

Consult this data to determine which types of Locations drive the most visibility so you can refine your content approach, maximizing your small business‘ Snapchat presence.

Adjust Privacy Settings for Comfort

I advise all entrepreneurs to carefully control privacy settings around location sharing on social channels. While geospatial integration allows for creative engagement, it also pinpoints your exact whereabouts publicly.

Customize your Snapchat permissions to limit visibility of your Location Snaps only to followers you accept or submit content to crowd-sourced narratives with discretion.

You can also toggle on Ghost Mode to anonymize your activity if prefered for any reason.

Location, Location, Location

As a small business owner myself for over twenty years, I encourage fellow entrepreneurs to tap into every possible avenue to economically and efficiently boost brand awareness and customer acquisition.

With its youthful user base and playful features like location tagging, Snapchat presents a forum to craft memorable social content that converts. I hope this guide helps unlock its potential to drive traffic and sales!

Let me know in the comments if you have any other questions around maximizing Snapchat for your business. I‘m always happy to help strategize an optimal social approach.