As a small business owner, you may find yourself needing multiple Facebook accounts – one for personal use, and additional pages representing your brand, products or services. With over 2.91 billion monthly active users, Facebook offers immense marketing and customer engagement value, but optimizing several accounts can be challenging.
As an entrepreneurship consultant who assists startups and small businesses with developing effective Facebook strategies, I‘ve helped over 500 entrepreneurs tackle this very issue. In this comprehensive guide, I‘ll share insider tips to seamlessly manage and track multiple Facebook accounts for your brand.
Step-by-Step Guide to Add Accounts
Follow this straightforward process to add up to 4 accounts under one login:
- Access your personal Facebook account and click the down arrow in the top right corner
- Select "Settings & Privacy" then click “Settings” in the left sidebar
- Scroll down to "Accounts Center" and choose "Accounts & Profiles"
- Click "Add Account" and enter a unique email or phone number for verification
- Check the new account has been added under "Accounts & Profiles"
Tip: Have a separate email and complex password assigned to each account to simplify organization and security.
Best Practices for Juggling Multiple Presences
Managing various facets of your brand on Facebook while continuing personal use can quickly become chaotic without the right strategy:
Log Out Fully – Ensure you fully log out and log in with the appropriate account to avoid accidentally posting content to the wrong pages.
Customize Notifications – Fine-tune notifications for comments, tags, messages and other preferences per account.
Use Analytic Dashboards – Compare performance and engagement across pages with Facebook‘s analytic tools. Identify your best content.
Post Consistently – Post 2-4 times per week per account, varying image/video and text content. Schedule posts in advance using tools like Hootsuite.
Conduct Regular Audits – Audit accounts quarterly – remove inactive administrators, update passwords and review company information.
Expert Tips to Promote Your Local Brand
With 58% of Facebook users logging in daily, the platform offers unmatched reach to promote your products and services to nearby customers. Apply these expert tips for local success:
Optimized Contact Info – Complete your hours, contact info and address fields so customers can easily get in touch.
Respond Rapidly – Commit to responding to comments and messages within 24 hours to provide excellent service.
Geotarget Ads – Create Facebook campaigns targeting customers within 5-10 miles of your locations to attract nearby patrons.
Partner with Local Influencers – Work with brand ambassadors, bloggers and personalities to amplify your visibility regionally.
Publish Location-Specific Content – Post about local trends and happenings tailored to your city, along with special in-store deals and promotions.
By implementing an organized system to manage your accounts alongside these local marketing best practices, you can unlock Facebook‘s potential to connect with customers and grow your small business. Let me know if you have any other questions!