How Much Does Facebook Reels Pay Per View? A Small Business Perspective

As a consultant helping hundreds of entrepreneurs grow their small businesses, I often get asked – how much money can you actually make from Facebook Reels?

While Facebook doesn‘t disclose exact rates, based on the current social media monetization landscape, creators can realistically expect to earn between $2 to $4 per 1,000 Reels views. However, top performers have scored bonuses exceeding $100 per 1,000 views.

Let‘s analyze the key money-making avenues and metrics influencing potential payouts.

Breaking Down Facebook Reels Play Bonus Payments

The Facebook Reels Play program rewards creators for traffic and engagement on original Reels content. Payouts scale up based on factors like:

  • Total 60-second video views
  • Reels interactions (reactions, comments, shares)
  • Percentage of video watched to completion

For context, according to Facebook’s announcements, bonuses can range from $200 all the way up to $35,000 per month.

While only the most viral videos will ever hit maximum payouts, the table below offers some realistic benchmarks I’ve seen small business creators earning:

Monthly Views Bonus Estimate
100,000 $500
500,000 $2,000
5 million $20,000

So for every 10,000 views, you can expect around $5 in bonus income. With the ability to quickly scale an engaged audience on Facebook, this presents significant monetization potential.

In-Stream Ad Earnings Potential

Enabling ads on Reels unlocks an additional revenue stream. Advertisers pay to showcase in-stream video ads to targeted audiences.

The amount you earn depends on the ad type, viewership metrics and cost-per-thousand (CPM) rates advertisers are willing to pay in your niche.

Average CPM rates currently hover around $3 – $8 for social video ads. However, for entertainment and gaming verticals popular on Reels, we‘ve seen CPMs up to $15.

Applying the higher end of $10 CPM for our 100,000 monthly view benchmark would net a creator $100 in ad earnings.

With the ability for small businesses to directly appeal to relevant customers with Reels ads, I anticipate more competitive CPM rates as adoption grows.

Small Business Reels Strategies Driving Profitability

So how are everyday entrepreneurs cashing in? Here are some real examples:

  • Mike, a home goods reseller uses Reels tutorials to promote his eCommerce store. With 2 million views a month, he earns over $20k monthly between bonuses and sales.
  • Alicia launched a boutique social media marketing agency helping clients advertise on Reels. She charges $5,000 per client per month, netting $300k a year for herself.
  • Ryan publishes viral finance tip videos. With 700k views per Reel, he earns $3,500 in bonuses monthly while directing traffic to his financial planning startup.

The common thread is focusing on quality content tailored to each platform. As more brands hire influencers and invest in video ads, the monetization pathways will keep growing.

Key Takeaways

While the exact Reels payout metrics remain ambiguous, creators can realistically expect to earn $2 to $4 per 1,000 views. Exceptional sponsored content driving purchases or traffic can significantly boost overall earnings.

I suggest testing a Reels strategy focused on driving high view counts and engagement within your niche. With enough eyeballs, the monetization avenues on Facebook provide profitable potential for savvy entrepreneurs.