With over 300 million daily active users, Snapchat has become a social media powerhouse and influential marketing platform. As an entrepreneur, understanding how Snapchat scores work can help unlock its potential for your business.
The Rising Popularity of Snapchat
Since launching in 2011, Snapchat has grown exponentially:
- Snapchat has 293 million daily active users as of Q2 2021, up 23% year-over-year.
- There are over 5 billion Snaps created every day.
- Over 40% of Snapchatters use the app more than 20 times per day.
- Snapchat reaches 90% of all 13-24 year olds and 75% of all 13-34 year olds in the United States.
This massive, engaged user base makes Snapchat influential for networking, storytelling, and promoting brands. As an entrepreneur, you can leverage Snapchat to engage your target demographic.
What Does Your Snapchat Score Mean?
Your Snapchat Score is a number representing your overall activity and engagement on Snapchat. It takes into account:
- Snaps you‘ve sent and received
- Stories you‘ve posted
- New friends you‘ve added
- Time spent watching Stories and Discover
- Snapstreaks with friends
Scores range from 0 to over 1 million. Here is a benchmark:
| Snapchat Score | Level of Engagement |
|---|---|
| 0 – 10,000 | New to Snapchat |
| 10,000 – 100,000 | Active user |
| 100,000 – 1 million | VERY active user |
A high Snapchat Score signals you are influential on the platform.
As an entrepreneur, a solid Snapchat Score can be a useful social media metric that reflects your reach and engagement with your audience.
How I Grew My Business‘ Snapchat Following
When launching my social media consulting business, I leveraged Snapchat to increase my visibility and connection with potential clients. Here are some tactics that worked for me:
- Posted daily Stories documenting my entrepreneurial journey – like attending conferences and client meetings. This let viewers feel involved.
- Ran contests and giveaways for my followers, which was great marketing. I gained over 2,000 new followers in a month through this.
- Partnered with micro-influencers in my industry by having them take over my account for a day. This exposed me to their engaged followers.
- Responded to every Snap I received to have meaningful conversations with followers. This helped strengthen relationships.
Within 6 months, I grew my Snapchat following from 200 to over 10,000 engaged followers and gained Snapchat Verified status. My Snapchat score skyrocketed too.
Snapchat Marketing Strategies for Business
For fellow entrepreneurs looking to leverage Snapchat, here are some best practices:
Showcase Your Brand Personality
Snapchat is about expressing your authentic self. Let your brand‘s personality shine through in your content. Share fun behind-the-scenes footage and introduce your team for a personal touch.
Run Sweepstakes & Contests
Leverage Snapchat‘s gamification features to run engaging contests and giveaways. Offer prizes relevant to your audience like free products. This can rapidly grow your following.
Collaborate with Micro-Influencers
Identify influencers in your niche with strong Snapchat followings. Offer to collaborate by having them take over your account for a day. This exposes you to their audience.
Analyze Performance with Snapchat Analytics
Dive into the Snapchat Analytics dashboard. Track impressions, engagement, Stories views, and other metrics over time. Use these insights to refine your Snapchat strategy.
While Snapchat score reflects reach, don‘t view it as the sole goal. Focus on creating engaging stories that authentically connect with your audience. By providing value, your business can thrive on Snapchat organically.
