As an Instagram marketing consultant, I‘m often asked by entrepreneurs and small business owners about the best analytics platforms to help grow their brands on Instagram. Gramhir (formerly Gramho) has long been a popular choice, but new competitors have emerged providing more robust features.
In this comprehensive guide, we‘ll explore the top 10 Gramhir alternatives for business Instagram analytics and optimization along with expert tips for maximizing your chosen platform.
A Quick Primer on Instagram Analytics
Before diving into the tools, let‘s quickly cover the key metrics and insights provided by Instagram analytics:
- Follower Growth Trends: Track follower count over time.
- Engagement Rates: Likes, comments, saves, reach, impressions.
- Audience Demographics: Age, gender, locations.
- Content Performance: Analyze best posts by engagement.
- Competitor Benchmarking: Compare performance.
- Hashtag Research: Find best options to use.
As quoted by social media expert Gary Vaynerchuk:
"Any brand not tapping into the analytics and data of their social platforms is significantly missing out. The insights are invaluable for connecting with your audience."
Now let‘s explore the top Instagram analytics platforms and tools for 2022.
The 10 Best Gramhir Alternatives for Business Instagram Analytics
1. Inflact
Inflact is my top recommendation for small business owners thanks to its intuitive interface and powerful analytics capabilities. Useful features include:
- Audience demographic analysis
- Post and hashtag performance
- Competitor benchmarking
- Engagement tracking over time
Pricing starts at $99 per month for the Pro plan but provides excellent value. Inflact is easy to set up in just a few minutes.
2. Iconosquare
Iconosquare (recently rebranded as Later) has been a trusted Instagram analytics platform for years. The dashboard provides:
- Historical performance data
- Post scheduling
- Audience insights
- Top post analysis
Pricing plans range from $9-$49 per month. I‘ve used Iconosquare successfully for several clients.
3. Social Bakers
With competitive intelligence and quick-start recommendations, Social Bakers caters well to medium and enterprise brands but provides value for businesses of all sizes.
4. Socialinsider
One of Socialinsider‘s biggest perks is the detailed demographic data it provides on your followers including gender, age, interests, location, and more. I reference this data frequently when consulting clients on crafting content strategies optimized for their audiences.
5. Phlanx
Phlanx is one of the most affordable Instagram analytics tools out there. For just $7 per month, you get audience demographics, engagement metrics, and actionable suggestions based on your performance data.
6. Popsters
Popsters stands out for its focus on helping Instagram influencers, creators, and personal brands track growth and engagement. If you‘re an influencer or solopreneur, Popsters is worth exploring.
7. HypeAuditor
HypeAuditor specializes in Instagram audit reports to identify fake followers and improve engagement. With its audit scoring and metrics, you can measure audience quality and pinpoint areas for growth.
8. Combin
Combin is great for its post scheduler, previewing Instagram feed designs, and workflow management features. The analytics are on par with competitors as well.
9. Postfity
Postfity is a budget-friendly option for solopreneurs and small business owners looking for basic Instagram analytics coupled with scheduling and post creation tools. Plans start at $9 per month.
10. Social Blade
Best known for YouTube, Social Blade also offers robust Instagram stats on followers, engagement, demographic data, and historical performance. It‘s free to sign up and receive basic analytics.
Choosing the Right Platform for Your Business
With this wide range of options, here are four key factors I advise clients to consider when selecting an Instagram analytics tool:
Compare Free Plans and Pricing
The free version of many platforms provides a limited analytics sample. Compare to gauge full value before upgrading.
Assess Depth of Analytics
Consider the metrics, competitors, demographic data, and historical insights offered. Do these provide the level of actionable insights you need?
Prioritize an Intuitive Interface
Analytics are ineffective if they aren‘t easily accessible. Navigate the dashboard and assess how user-friendly it is before committing.
Check Platform Reliability
Scour user reviews and feedback across multiple sites. Be confident in the tool‘s accuracy and technical stability.
Maximize the Value of Your Selected Platform
Once you‘ve chosen the best Instagram analytics match, here are five tips for getting the most value from the platform as a business owner:
- Set Up Tracking for your most important metrics and monitor regularly.
- Leverage Demographic Data to craft content that resonates with your audience interests.
- Use Hashtag Reports to identify the best options to reach new users.
- Download Top Content to reuse and analyze for benchmarks.
- Schedule Posts during optimal times your audience is most active.
The Takeaway
Robust Instagram analytics provide invaluable insights that can transform your business‘ Instagram marketing and growth. With this guide‘s in-depth look at the top Gramhir alternatives, key features, expert recommendations, and tips to maximize value, you have everything needed to select the best analytics platform for your brand‘s Instagram success.
