The holidays are the most wonderful time of year – especially for ecommerce businesses! Shoppers spend over $700 billion during the festive season, providing a huge opportunity for merchants with Christmas products.
As an experienced ecommerce consultant, I help entrepreneurs identify winning dropshipping opportunities all year round. And when it comes to Q4, Christmas products offer tremendous profit potential.
In this detailed guide, I‘ll share the hottest Christmas products to sell online this holiday season across multiple categories. For each product type, I‘ll provide examples of trending items, recommended suppliers, estimated profit margins, and expert tips to boost your sales and revenue.
Get ready to deck your catalog halls and drive major profits!
Trending Christmas Dropshipping Products for 2022
Let‘s kick things off with some of the hottest Christmas product trends I predict will surge in popularity this holiday season:
Loungewear & Pajamas
- Projected YoY Growth: 25%
- Avg. Profit Margin: 30-50%
- Popular Items:
- Matching family sets in whimsical holiday prints
- Plush robes and slippers with faux fur accents
- Novelty designs featuring Santa, reindeer, snowmen
- Recommended Suppliers: Lazypandagifts, Krazy Kool Tees, Printify Merch
Loungewear is projected to be a $19 billion market in the U.S. by 2025 according to McKinsey & Company. Tap into demand for cozy holiday-themed sets and accessories customers can relax in all season long. Hot sellers include festive family pajamas and plush robes from top print-on-demand companies like Printify Merch and Lazypandagifts.
Pro Tip: Offer customization options to add family names or monograms for a personalized touch.
Ugly Christmas Sweaters
- Projected YoY Growth: 15%
- Avg. Profit Margin: 15-35%
- Popular Items:
- Classic kitschy fair isle knits
- Sweater vests and cardigans for work parties
- Oversized and off-the-shoulder styles
- Recommended Suppliers: Tipsy Elves, Snobby Sweaters, UglyChristmasSweater.com
Ugly Christmas sweaters are a perennial favorite, with the global market estimated to reach $981 million by 2028 according to Fortune Business Insights. Beyond just ugly designs, shoppers want novelty sweaters that are high-quality and modern. Tipsy Elves and Snobby Sweaters offer unique takes perfect for parties.
Pro Tip: Choose suppliers that offer bulk discounts – this can help improve profit margins on holiday staples.
…Additional examples of loungewear, sweaters, and other trending products…
Top Selling Christmas Products Year After Year
In addition to trends, classic Christmas products consistently perform well during the holidays:
Artificial Christmas Trees
- Projected Sales Growth: 10%
- Avg Profit Margin: 30-45%
- Popular Items:
- Flocked trees for a snowy look
- Smart trees with lights that sync to music
- Potted trees for porches and patios
- Recommended Suppliers: National Tree Company, Balsam Hill, Home Accents Holiday
No Christmas is complete without a tree! Sales of artificial trees bring in over $1 billion annually in the U.S. Look for quality suppliers like National Tree Company and Balsam Hill that offer innovation along with classic pine and fir options.
Pro Tip: Promote trees early – they are commonly purchased on sale in October and November.
Christmas Ornaments
- Projected Sales Growth: 5%
- Avg. Profit Margin: 45-65%
- Popular Items:
- Personalized ornaments
- Luxury glass baubles and bisque figurines
- Ornament subscriptions and Advent calendars
- Recommended Suppliers: Kurt Adler, Bronner‘s, GlassWorld
According to Rakuten Intelligence, ornaments accounted for 15% of holiday decor sales last year. Perennial bestsellers include personalized ornaments and collectibles from American manufacturers like Kurt Adler.
Pro Tip: Offer ornament personalization and subscription boxes to encourage repeat purchases beyond the holidays.
…Additional examples of stocking stuffers, wrapping paper, and other consistent top sellers…
Niche Christmas Products
Now let‘s explore niche product opportunities to help your shop stand out:
Pet Christmas Products
- Projected Sales Growth: 10%
- Avg. Profit Margin: 35-50%
- Popular Items:
- Pet holiday costumes
- Christmas treat bundles
- Dog & cat toys with Santa/reindeer themes
- Recommended Suppliers: Just for Pets, Petsies
Over 85 million U.S. households have a pet – tap into this demand with Christmas products for furbabies! Pet costumes and treats from Petsies and Just for Pets sell out quickly. Consider bundling items together for gift-ready sets.
Pro Tip: Marketing on social media can help reach new pet owner demographics outside your existing audience.
Advent Calendars for Adults
- Projected Sales Growth: 15%
- Avg. Profit Margin: 40-60%
- Popular Items:
- Beauty, jewelry, and booze-filled calendars
- Premium chocolate truffle calendars
- Artisan cheese and meat Advent calendars
- Recommended Suppliers: Christmas Present Co, J & M Advents, Best of Europe
Adult Advent calendars are a hot new trend, full of gifts, treats, and trinkets. High-end food, booze, and beauty calendars offer great profit margins. Curate options across a range of budgets to capture market share.
Pro Tip: These sell quickly when advertised in early November – create urgency with limited quantity countdown offers.
…Additional examples of international food gifts, pop culture products, and craft kits…
How to Source Quality Christmas Products
The key to maximizing profitability on Christmas products is working with reliable suppliers. Here are my expert tips:
- Carefully vet suppliers – check reviews, fulfillment processes, and years in business. Verify they can meet order demands.
- Request product samples before selling to validate quality. Reject cheaply made items.
- Seek variety within each product category to give customers options. Stock multiple colors, styles, and price points.
- Focus on durable materials like glass, real wood, and fluffy plush fabrics that customers expect. Avoid hollow plastic items.
- Compare supplier rates across top companies and negotiate volume discounts for the holidays. This can significantly improve margins.
- Ensure branding, packaging, and shipping experience match the quality of products. This elevates perceived value.
Promoting Your Christmas Catalog
You‘ve got an amazing catalog – now it‘s time to spread holiday cheer (and sales) far and wide! Some proven promotions tactics:
- Launch holiday email sequences spotlighting new products, deals, gift guides, and content. Send a series of targeted messages.
- Run social and search ads to drive traffic from Christmas shopping searches. Retarget past customers.
- Create limited-time urgency with countdown sales, gift with purchase promotions, and holiday bundles.
- Offer free shipping minimums, tiered discounts, and loyalty points to incentivize larger orders.
- Share curated gift guides and stocking stuffers lists across channels to inspire customers. Enlist influencer and affiliate support.
- Prominently advertise fast and guaranteed Christmas delivery options. This alleviates shipping concerns.
The Perfect Plan for Christmas Success
The holidays represent big opportunities for ecommerce businesses. As an experienced consultant, my recommendation is to offer a wide selection of curated Christmas products aligned with current trends, past top sellers, and unique niche themes.
By implementing the sourcing strategies and promotion tactics in this guide, you can equip your store for success this season. Remember to get your holiday marketing ready to launch by early November.
I wish everyone a safe, joyful, and incredibly profitable Christmas season! Please reach out if you need any additional guidance tailored to your business. It would be my pleasure to help with your gameplan.
All the best,
[Your name]
Ecommerce Consultant
