As a social media consultant for small and medium-sized businesses, I‘m often asked – can you see who views your Snapchat public profile?
The short answer is no. But Snapchat does provide analytics to help SMBs strategize.
In this article, I‘ll analyze Snapchat‘s metrics and privacy features from a business standpoint. I‘ll also share tips to improve your Snapchat presence as a small business.
A Primer on Snapchat Public Profiles
First, let‘s quickly recap how Snapchat public profiles work:
- You must be 18+ and have a Premium account to enable a public profile
- Anyone can view your public content without following you
- You can‘t see individual viewers of your public profile or Stories
Snapchat designed this intentionally to protect user privacy.
But public profiles allow greater discoverability and audience reach for brands and creators.
Key Snapchat User Demographics:
- 90% of users are between 13 and 24 years old (source)
- 75% of daily active users create content daily (source)
This makes Snapchat ideal for targeting young audiences with fun, engaging content.
Metrics Snapchat Provides on Public Profiles
You can‘t see individual viewers, but Snapchat does provide metrics like:
- Profile views
- Story views
- Audience demographics
- Content performance
Let‘s analyze these metrics from a business standpoint.
Profile and Story Views
These show how many times your profile or Stories have been viewed. This indicates how well you‘re exposing your brand to new audiences.
Try posting daily Stories as a small business. Snapchat says users are 40% more likely to share brand content on Stories vs. feed posts. (source)
Audience Demographics
For profiles with over 200 subscribers, you can see:
- Gender split
- Age range
- Locations
This helps you understand your target audience on Snapchat for better branding and messaging.
Content Performance
You can see views, screenshots, and replies per Snap. Track what content resonates to guide your strategy.
For example, a small restaurant may find that Stories showing their daily specials get more engagement than general food posts.
Tips for Small Businesses Looking to Improve Their Public Snapchat Profile
Here are some suggestions:
Post Frequently
- Share Snaps that give behind-the-scenes business glimpses.
- Post 3-5 Stories per day to attract consistent eyeballs.
Engage With Followers
- Respond to DMs and comments quickly and directly.
- Run contests or giveaways to encourage engagement.
Leverage Tools
- Use lenses, stickers, Bitmoji to enhance Stories.
- Add links to Snaps to drive visits to your website.
Promote Your Profile
- Share your Snapchat handle on your other social media profiles.
- Run Snapchat geofilter campaigns around your physical locations.
By implementing best practices, you can grow your Snapchat audience and get valuable data to improve your content.
Evaluating Snapchat‘s Pros and Cons for Your Business Goals
Snapchat has unique advantages:
Ephemeral content – Drives urgency and frequency of use for habitual engagement.
Privacy features – Allows brands to analyze data while protecting user privacy.
Creative tools – Options for stickers, lenses, Bitmoji enhance branded content.
But Snapchat may not be ideal if you prefer:
- Permanent publishing – Content disappears in 24 hours.
- Individual metrics – You can‘t see each profile visitor.
- Passive consumption – Encourages active, authentic engagement.
Evaluate your audience, brand tone, and goals. Combined with the metrics Snapchat provides, you can determine if it‘s a fit for your objectives.
Final Takeaways
While you can‘t see individual viewers, Snapchat does provide valuable analytics on public profiles.
Small businesses can use these insights to craft content that resonates with Snapchat‘s young user base.
Snapchat requires a unique approach from brands. But the platform offers creative storytelling tools to help you succeed.
By taking advantage of Snapchat‘s features and data, small businesses can enhance their brand presence and engagement.
