Rethinking Social Media Success
As an entrepreneurship consultant, I often meet creators desperate to grow their follower counts. Yet chasing vanity metrics rarely leads to meaningful success.
Rather than buying followers, I encourage creators to focus on providing authentic value to their community. Measure your impact through changed hearts and minds, not likes and comments. Build an audience that cares about your mission, not just your content.
Trust takes time to build but seconds to break. Artificially inflating your following violates platforms‘ rules and, more importantly, betrays your supporters‘ trust. Once lost, that trust is nearly impossible to regain.
Stay true to your purpose. Let your content speak for itself. Engage meaningfully with those moved by your message. Build relationships first, not recognition.
If you provide value to others, success and satisfaction will surely follow. But that value must come from an authentic place, not a purchased package of faceless followers.
Focus on quality over quantity. You don‘t need millions of followers to make a difference or earn a living. Start by making a difference in a few lives rather than chasing clout that costs you your integrity.
Then let your story spread organically to those meant to play a part.
