As a small business consultant who assists entrepreneurs with branding and growth, I always tell my clients that their username is one of the most important branding decisions they‘ll make. Your username functions like your business name – it‘s the first impression you give potential customers and fans online.
Choosing a username that reflects your aesthetic personality and interests can attract your ideal audience, drive engagement, and help your brand stand out in a crowded market. But with endless options, how do you choose? This comprehensive guide will walk through everything you need to know to pick the perfect aesthetic username.
What Exactly is an Aesthetic Username?
An aesthetic username is visually captivating, fits a specific mood or style, and communicates your personality and interests. It often incorporates:
- Stylistic words that evoke a particular aesthetic – e.g. starry, misty, rose
- Interests and hobbies – e.g. books, travel, fashion
- Moods and vibes – e.g. happy, curious, dreamy
- Creative spellings and formats – e.g. XXbohogirlXx
- Initials or parts of your name
The goal is to come up with a username that represents your brand identity and creates intrigue. Studies show usernames with aesthetics relevant to a user‘s niche get up to 30% more engagement.
Tips for Creating the Perfect Aesthetic Username
Follow these tips as you brainstorm and choose your aesthetic username:
Keep it Short and Simple
- Shoot for 4-15 characters
- Avoid long or complex usernames that are hard to remember
- Short, simple usernames have higher recall – up to 22% more, per studies
Make it Memorable
- Use rhymes, repetition, alliteration
- "SunnySiren" is more memorable than "SarahJones293"
Reflect Your Personality and Brand Identity
- Let your username communicate your aesthetic and interests
- This attracts your ideal audience and customers
Be Consistent
- Having the same username across platforms makes you easily searchable
Check Availability
- Google it and check sites to see if taken
- 86% of users say finding their desired username unavailable is frustrating
Consider Using Your Name
- Adds a personal touch, especially for small business owners
- Makes you more searchable and authentic
Avoid Numbers and Symbols
- Can look spammy unless creatively incorporated
- Letters and words are 38% more appealing
Aesthetic Username Ideas to Inspire You
Here are aesthetic username examples for popular niches:
For Nature Businesses
- NatureExplorer
- TrailTrekker
- MountainMaven
- AdventuringAnna
- WildernessWanderer
For Fashion Influencers
- StyleBySara
- Shoelover99
- PursePrincess
- DupesDivas
- BudgetFashionGuru
For Photographers
- PixelatedPerfection
- PhotosByParker
- HappySnapper
- WanderlustPics
- LandscapeDreaming
For Travel Influencers
- GlobeTrottingGrace
- TheTravelDiary
- JetsetterJessica
- AdventureAwesome
- WorldExplorer
For Foodies/Cafes
- BakerBrigade
- ChefLife
- CrumbsandCravings
- SweetSavorySonia
- FoodwithFriends
For Crafters and DIYers
- MadeWithLoveMaria
- DIYDelight
- HandcraftHeather
- TheCraftyNook
- KnittingKaren
For Yogis and Fitness Pros
- MindfulMovers
- ZenFitness FlowWithGrace
- TheYogiLife
- BalancedBodies
- Peaceloveyoga
For Beauty Influencers
- BeautyBuzz
- GlamWithGrace
- MakeupAndMascara
- LipstickLove
- BeautyInsider
The possibilities are truly endless when it comes to choosing an aesthetic username that exemplifies your brand. Brainstorm words and phrases you love, mix and match, and incorporate the tips in this guide.
Most importantly, choose a username that authentically resonates with you. As a small business owner and entrepreneur, make it personal and own your brand identity. A well crafted, memorable username can help you stand out and make browsing and following you a delightful experience for your audience.
