As a small business coach, I‘ve helped dozens of entrepreneurs turn their writing talents into successful freelance careers. The demand for quality content continues to rise rapidly, creating an abundance of paid writing opportunities. This guide will explore the most popular and lucrative online writing jobs available today.
Types of Online Writing Gigs
1. Freelance Blogging
Freelance bloggers create articles, listicles, guides, and other content for websites. As blogging expands across every industry, writers have ample subjects to specialize in.
The average pay rate for blogging is $0.05-0.20 per word. Top bloggers can earn over $1 per word for in-depth, expert content. With consistent writing and pitching, you can expect to earn $20-50 per hour.
"We are in the midst of a global content explosion. Over the next few years, the need for writers will only intensify." – Joanna Penn, The Creative Penn
2. Copywriting
Copywriters craft compelling text for advertisements, websites, product packaging, marketing materials, and more. This writing is intended to promote brands, engage readers, and spur action.
Copywriting pay averages $40-60 per hour depending on experience level. Entry-level copywriters earn about $20 per hour, while expert freelancers charge $100+ per hour. Many also work on a per-project basis with rates starting around $1,000 per project.
92% of marketers say video content helps users understand products and services better than other formats. Source
3. Content Writing
Content writers create blogs, articles, scripts, social media posts, whitepapers, newsletters, and other materials that inform or entertain readers. As content marketing continues to thrive, writers have no shortage of subject matter to cover.
Pay rates for content writing range from $0.10-0.50 per word depending on your niche and credentials. Beginners tend to start around $0.05 per word, while industry experts can charge $1-2+ per word. Full-time content writers earn $40,000-$60,000 per year on average.
Businesses will spend $215 billion on content marketing by 2023. Source
Getting Your First Online Writing Gigs
With an abundance of writing opportunities spanning countless industries, the biggest challenge is identifying where to start. As a writing coach, here is my step-by-step guide to landing your first client:
Step 1: Set Up Your Portfolio
Creating a portfolio allows prospects to review writing samples and testimonials. I recommend setting up a personal website that highlights your best work.
Step 2: Join Writing Job Boards
Sites like ProBlogger and Contena offer new writing gigs daily. Set up alerts so you never miss a relevant opportunity.
Step 3: Leverage Your Network
Reach out to friends, family, past colleagues and acquaintances letting them know you are taking on writing clients. Referrals result in high-quality leads.
Step 4: Promote Yourself on Social Media
Create a LinkedIn profile summarizing your writing background. Share samples on Twitter using hashtags like #HireWriters. Instagram is also great for connecting with potential clients.
By specializing in in-demand topics, honing your writing craft, and actively marketing services, you can build a thriving writing career online. Follow these tips and start getting paid for your writing skills today!
