12 AI Video Generators to Streamline Your 2024 Content Strategy

Are you struggling to keep up with the insatiable demand for video content? You‘re not alone. 88% of marketers say video is an important part of their strategy, but many lack the time, resources, or skills to produce quality videos at scale. The good news? AI video generators are here to help.

In this comprehensive guide, we‘ll walk through 12 powerful AI-powered tools to streamline every stage of your video creation process, from ideation to post-production. Learn how these platforms are using advanced machine learning to automate tasks like:

  • Scriptwriting and storyboarding
  • Avatar generation and customization
  • Dynamic scene and asset creation
  • Voice cloning and text-to-speech
  • Video editing and formatting

Plus, get expert tips for integrating AI into your video workflow, best practices for prompt engineering, and real-world success stories from brands seeing ROI with AI. Let‘s dive in!

What is an AI Video Generator?

An AI video generator is a tool that uses artificial intelligence and machine learning to automatically produce video content based on a text input, such as a script, blog post, or even just a few keywords. Some key components of AI video platforms include:

  • Natural Language Processing (NLP): Interprets and analyzes the semantic meaning and context of input text to inform video creation
  • Generative AI Models: Trained on vast datasets of video content to create new visuals, animations, and sequences that match the input prompts
  • Avatar Generators: Produce realistic, customizable talking head avatars that can serve as virtual hosts or narrators
  • Text-to-Speech (TTS): Convert written text into natural-sounding speech in a variety of languages and voices
  • Computer Vision: Enables smart editing capabilities like automatic scene selection, object detection, and background removal

By combining these AI capabilities, video generators aim to simplify and accelerate the process of going from an initial concept or message to a polished, publishable video asset.

The Benefits of AI-Generated Video Content

So why are marketers and content teams flocking to AI video tools? The primary drivers are time, cost, and scale.

Traditional video production is a notoriously slow and resource-intensive undertaking, often requiring weeks or months of work and tens of thousands of dollars in expenses. There‘s the pre-production process of scripting, storyboarding, and casting; the actual shoot with cameras, lighting, sound, and sets; and then post-production editing, visual effects, and formatting. All of this requires specialized equipment and skilled crews.

AI, on the other hand, can condense this process down to a matter of minutes or hours. All you need is a script and a few clicks to generate a professional-grade video. Surveys show AI video can reduce production timelines by 80% and costs by 90% compared to conventional methods.

This drastic increase in efficiency empowers even small teams or individual creators to produce video content at an unprecedented rate and scale. Whereas before you might have only been able to put out one or two social videos per week, with AI you can easily generate dozens of variations and formats to feed every channel.

AI also democratizes video creation, making it accessible to those without deep technical expertise or big production budgets. It levels the playing field for startups and SMBs to compete with larger brands in the video space.

Limitations of AI Video Generation

For all its advantages, AI video tech is not without limitations or downsides. The biggest issue currently is that AI-generated content still struggles to match human-created videos in terms of originality, creativity, and emotional resonance.

While AI can capably handle straightforward explainer or informational videos, it often falls short for content that requires more nuance, storytelling, or brand-specific flair. There‘s a risk of AI videos coming across as generic, flat, or uncanny – especially when it comes to human avatars.

Relatedly, over-reliance on AI video templates and stock assets can make it harder to differentiate your brand. If everyone is using the same tools and datasets, videos will start to look and feel quite similar. Many AI video platforms also have restrictions on how much you can customize or edit the generated content.

There are also important ethical and legal questions to consider with AI content generation, such as:

  • How to disclose AI usage and maintain transparency
  • Complexities around usage rights when AI models are trained on copyrighted content
  • Potential for misuse in creating deepfakes or misleading content
  • Inherent biases and lack of diversity/representation in AI training data

As a marketer, it‘s vital to be aware of these limitations and risks. AI video is a powerful tool, but not a panacea. The key is knowing when and how to leverage it appropriately within a broader content strategy.

AI Video Generator Tools for 2023

Now let‘s get to the goods. Here are our top picks for AI-powered video creation platforms to try in 2023:

  1. Synthesia

Synthesia is the industry leader in AI video avatars. Their platform lets you generate talking head videos from text in just a few minutes. Simply choose from their library of 70+ diverse avatar models (or create your own), input your script, and let the AI do the rest. The avatars are highly realistic in appearance and can even mimic gestures and expressions. Synthesia also offers advanced editing capabilities and collaboration tools. Pricing starts at $30/month for the Personal plan.

  1. Pictory

If you want to turn long-form text content like blog posts or articles into engaging videos, Pictory should be your go-to. Their AI automatically scans your text and matches each section with relevant video clips, images, and graphics pulled from a vast library. It‘s a fantastic way to repurpose written content for social media. Pictory also has handy templates for listicles, news roundups, and stories that make video creation a breeze. Pricing starts at $19/month, with a free trial available.

  1. InVideo

Think of InVideo like Canva for video. It‘s packed with pre-made templates, stock assets, and drag-and-drop editing tools that make it easy to produce professional videos in any format. While InVideo isn‘t fully automated like some AI tools, it does offer helpful features like auto-captions, smart video resizing, and an AI text-to-video generator. Their extensive template library covers everything from ads to social posts to YouTube intros. Pricing starts at $15/month, with a limited free forever plan.

  1. Elai.io

Elai takes the "content repurposing" concept to the next level. Their AI can take a single blog post and spin it out into dozens or even hundreds of short social media videos, each with unique hooks and visuals. This is a huge time-saver for social media managers looking to keep feeds fresh with minimal effort. Elai‘s AI handles the video storyboarding, asset selection, and post-production all based on the source text. They also offer auto-captioning and translations to scale for global audiences. Pricing is $24/month for the Starter plan, with a 14-day free trial.

  1. Rephrase.ai

Multilingual and personalized video creation is the name of the game with Rephrase. Their platform uses AI to generate human-like avatars that can speak any custom text in 60+ languages. It‘s a powerful option for employee onboarding, product demos, customer support, and localized marketing. Rephrase also has a handy Chrome extension that can dub existing videos with AI voice-overs in different languages. Pricing is available upon request for enterprise plans.

  1. Lumen5

Lumen5 is designed for busy marketers and business owners who need to churn out social media videos quickly. Like other AI video makers on this list, it can automatically convert a blog link or text document into a video using NLP and computer vision. But Lumen5 takes it a step further with advanced customization options, multiple sizing formats, and the ability to upload your own video clips or brand assets. It‘s fantastic for listicles, step-by-step guides, and promo videos. Pricing starts at $19/month for the Starter plan.

  1. Wochit

For newsrooms, publishers, and sports/entertainment brands, Wochit is worth checking out. This cloud-based platform streamlines the entire video production workflow, from storyboarding to distribution. Wochit‘s AI and machine learning capabilities enable ultra-fast creation of videos optimized for social media, web, and OTT. It can auto-generate captions and voiceovers, splice together licensed stock footage, and even re-time videos to hit specific durations. The platform also has built-in tools for real-time collaboration and performance tracking. Pricing is available upon request for enterprise plans.

  1. Wibbitz

Wibbitz is another strong option for enterprise teams putting out video content at a massive scale. Global brands like Bloomberg, Reuters, and Conde Nast use Wibbitz to automate and templatize video creation across their properties. The AI-powered tool automatically converts text articles into visual storyboards, complete with licensed media assets and on-screen captions. It also uses visual intelligence to crop and resize videos into platform-specific formats, saving editors countless hours. Pricing starts at $500/month for the Pro plan.

  1. Kamua

Kamua takes a slightly different approach, focusing more on the post-production side of AI video editing. Once you upload your raw video clips, Kamua‘s AI can automatically splice them into a rough cut based on your desired video length, topic tags, or style. It uses deep learning to identify the most engaging clips and talking points. From there, you can fine-tune things in Kamua‘s web editor, adding captions, graphics, and transitions. This is a great tool for repurposing webinars, Zoom recordings, or long-form video content. Pricing starts at $99/month for the Starter plan after a 30-day free trial.

  1. Designs.ai

Designs.ai offers a suite of AI-powered creative tools, including an impressively simple text-to-video generator. To create a video, you simply describe your idea or paste in a script. The AI then automatically selects relevant stock video clips, images, and music to bring your vision to life. You can keep generating new variations until you land on a cut you like. While the platform is quite basic, the simplicity makes it accessible for marketers and business owners who are new to video. Pricing starts at $29/month for the Basic plan, with a free trial available.

  1. Lummo

Formerly known as VideoCreek, Lummo is built to help eCommerce brands create pro-quality product and social media videos. The web-based tool uses AI to streamline every part of the process, from automatic video generation to smart product tagging. You can feed Lummo product information like images, titles, and descriptions, and it will spin up multiple thumb-stopping video ads in a snap. It also pulls in UGC content and customer reviews to inject social proof. Pricing starts at $49/month for the Starter plan.

  1. Wisecut

Wisecut is an AI-powered video editor designed for YouTube creators and podcasters. The tool automatically analyzes your video or audio files to detect different speakers, identify key sections, remove filler words/silence, and create a rough edit. It‘s a huge timesaver for creators who regularly need to cut down long-form content into highlight reels or bite-sized clips. Wisecut also generates automatic captions and lets you collaborate with team members on edits. Pricing starts at $13/month for the Creator plan.

Best Practices for AI Video Creation

As a bonus, here are some expert tips to keep in mind as you evaluate and implement AI video tools:

  • Don‘t expect perfection right away. There‘s a learning curve to prompt engineering and figuring out which tools work best for your specific needs. Be patient!
  • Use AI to supplement, not replace, human creativity. The goal should be to automate repetitive tasks so your team can focus on higher-impact, strategic work.
  • Always review AI-generated videos before publishing. While the technology is impressive, it‘s not foolproof. Make sure to fact-check and watch for any off-brand or nonsensical bits.
  • Experiment with different video formats and lengths. Try using AI to create everything from 6-second bumper ads to 2-minute explainer videos and see what resonates with your audience.
  • Combine AI generation with live-action footage. You don‘t have to rely on AI avatars or stock clips exclusively. Weave in product shots, interviews, or BTS content for added authenticity.
  • Optimize your text inputs for video. The quality of the generated video will only be as good as the supporting text. Make sure your scripts or blog posts have clear section headers, visual cues, and calls-to-action.
  • Repurpose AI videos for multiple channels. Look for ways to remix and mash-up AI content to get more mileage out of each asset. Slice a longer video into a dozen short-form clips, convert video to audio-only, etc.

With these best practices and the right tools in your arsenal, you‘ll be well on your way to scaling quality video content creation with AI!

The Future of AI-Generated Video

As powerful as current AI video tech is, this field is still very much in its infancy. Over the next few years, we can expect to see:

  • More photorealistic and customizable avatars, including full-body options
  • Improved ability for AI to understand and visualize abstract concepts or fictitious settings
  • Tighter integration of AI tools with existing video editing software and content management systems
  • Expansion of AI-generated content into VR/AR, gaming, and metaverse applications
  • Advances in AI upscaling to automatically enhance video resolution and effects
  • New legal frameworks and standards around synthetic media usage rights and disclosures

One thing is certain: AI will play an increasingly central role in video creation and digital content overall. Marketers who can harness this technology ethically and strategically will have a major advantage.

Closing Thoughts

If you‘ve been held back from creating video content due to constraints on time, budget, or expertise, AI video generators offer an exciting path forward. These tools are rapidly democratizing video production and enabling teams of all sizes to engage audiences through sight, sound, and motion.

Of course, we‘re still in the early innings of this technology. Generated videos are not a full substitute for human creativity and discernment. To succeed with AI video, you‘ll need to approach it with clear intentions, processes, and metrics for success.

My advice: start experimenting now. Take these 12 AI video tools for a spin and see what they can do for your content pipeline. Learn the quirks and best practices of prompting. Develop a strategy for integrating AI into your existing workflows. The sooner you start, the sooner you can reap the benefits of smarter, faster video creation.