As a small business owner and entrepreneurship consultant dedicated to assisting other entrepreneurs, I often get asked – "How do I get my LinkedIn URL?"
Your LinkedIn URL is the link that directs people to your LinkedIn profile. Getting a customized URL is crucial for promoting your personal brand across platforms in 2024.
Why You Need a Custom LinkedIn URL
Here are some key reasons every entrepreneur needs a customized LinkedIn URL:
- Increased profile views – LinkedIn URLs with keywords get up to 2x more profile views on average
- Branding – Consistent URL creates cohesive branding across platforms
- Credibility – Shows you’re invested in maintaining your online presence
- Shareability – Short, customized URLs drive up to 30% more shares
As you can see from the data, taking the time to get a unique LinkedIn URL pays dividends in reach and brand visibility.
Step-by-Step Guide to Getting Your URL
Getting your ideal URL is simple if you follow these steps:
- Click on Edit public profile & URL from your profile
- Under Edit your custom URL, click the pencil icon
- Enter your desired URL (see naming tips below)
- Check availability and click Save when prompted
I recommend including elements like your full name, company, or industry keywords to make your custom URL easy to find and remember.
For example:
linkedin.com/in/john-smith-social-media-marketing Best Practices for LinkedIn URL Naming
Follow these best practices when creating your customized LinkedIn URL for maximum impact:
- Concise – Keep under 30 characters
- Keyword-rich – Include niche keywords
- Consistent – Use across platforms
- Professional – No abbreviations or shorthand
- Available – Check no one else has it
- Accurate – Properly represent your brand
Getting the name right from the start prevents having to change it later.
Use Your URL Across Your Online Presence
Once you have your new, optimized LinkedIn URL, be sure to integrate it across your online presence, including:
- Email signature
- Website & blogs
- Social media profiles
- Printed business cards
- Advertising and guest posts
Consistency strengthens recognition and gives your personal brand more authority.
Tips for Managing Your LinkedIn URL
To maintain your LinkedIn URL, keep these management tips in mind:
- Select “All connections” privacy to maximize visibility
- Check your page weekly for incoming messages
- Turn on notifications for new profile views, messages
- Save your URL in a safe document for accessing later
- Periodically review settings under “Edit your URL”
Proactively managing your URL ensures people can access your profile and engage with your brand.
Key Takeaways
Getting a customized, memorable LinkedIn URL should be a top priority for entrepreneurs and small business owners in 2024. A strong URL presents a professional brand, while driving more profile traffic.
With the above step-by-step guide, naming best practices, and management tips, you can create and maintain an optimized LinkedIn presence with your personalized URL.
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