If you want to rapidly grow your blog‘s traffic, leads, and revenue, you need to get creative with unconventional growth tactics. Simply relying on social media marketing and email won‘t cut it anymore in today‘s oversaturated online space.
In this comprehensive 2,800+ word guide, you‘ll discover 27 battle-tested growth strategies spanning content, outreach, community building, and conversion optimization. I‘ll share specific examples, data, and implementation tips you can apply to your blog right away.
Let‘s boost your influence!
Craft Compelling Guest Posts
Placing posts on authority sites drives targeted traffic from established audiences. But generic guest posts get rejected.
To get placements, you need irresistible ideas aligned to each publication‘s audience. Here are some angles to focus on:
- Unconventional perspectives on common problems
- Fresh, data-backed research other outlets haven‘t covered yet
- Controversial takes that challenge assumptions
For example, Backlinko shared a contrarian study analyzing 1 million Google search results that found long-form content over 3,000 words on average gets more links and social shares.
This counters the typical advice to keep blog posts short.
An unconventional angle like that backed by original data will compel editors.
Pro Tip: Target just 12-15 websites where your angle offers true value vs blasting out mass pitches. Conversion rates will be far higher.
Location-Based Link Building
Your local community contains many niche organizations already aligned to your blog’s focus.
By providing custom content to hyper-targeted local sites, you can secure valuable backlinks while reaching engaged audiences. For example:
- Local pet shelters
- Regional home improvement centers
- City entertainment publications
Identify relevant targets with tools like Google Maps, Crunchbase, and Manta.
You can provide custom articles, infographics, stats, and resources in exchange for a backlink or promotion.
According to Brian Dean of Backlinko, local organizations are 62% more likely to link back to niche blogs that provide value to their audience.
Getting creative with outreach based on geography and interests goes a long way.
Form Strategic Partnerships
Partnering with relevant brands and influencers allows you to tap into aligned audiences. But choose carefully based on engagement.
For example, an influencer with 50,000 engaged email subscribers will likely drive more traffic than a brand with 100,000 disengaged social followers.
Campaign ideas:
- Co-create guides, quizzes
- Run sponsored contests
- Swap ads and dedicated promotions
- Appear on each other’s podcasts
According to BuzzStream, influencers drive 11X higher conversion rates compared to traditional ads.
So focus less on big numbers and more on quality partnerships where audiences genuinely match.
Transform your best webinar and speech content into bite-sized YouTube videos.
These assets provide dual value:
1) Ranking for educational search queries
Catchy titles and descriptions optimize for traffic.
2) Showcasing Thought Leadership
Demonstrate knowledge as an industry expert.
For example, check out this database of the most searched terms on YouTube:
There is huge opportunity to rank educational videos around these topics to pull in consistent traffic by catering to demand.
Upload 5-10 minute excerpts that embed back into related blog posts. Prominently showcase top videos across platforms.
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