A “backlink” is one of the most important term in the world of search engine optimization (SEO). They are incoming links to a webpage.
When a webpage links to any other page, video, or any other part it’s called a backlink. Backlinks are the major metric for the ranking of a webpage.
A webpage with a lot of backlinks tends to rank higher on all major search engines, including Google. The backlink positively influences the positioning of your website, due to the transfer of link juice or authority.
Do-follow Links
Do-follow links are links that are followed by search engine and passes juice. A do-follow link pass the PageRank, or SEO strength of the webpage to the website that it links to.
These do follow links transfer on the basis of votes received for the quality of your website, commonly known as link juice. These links are crawled by search engines to see how many websites have voted your site as valuable and worth the endorsement.
No-follow Links
No-follow links are coded in a way that does not allow the search engines to crawl them because no-follow links do not pass PageRank they likely don’t impact search engine rankings.
In other words, these links do not to be considered as a point of vote of quality in the page’s favour, does not increase PageRank, and doesn’t even help a page’s placement in the SERPs.
Forums Links:
Forum posting refers to generating value links by participating in online discussion forums. It allows reply to old post as well as to start new discussion topic that helps you to drive traffic to your site.
So, it is considered as one of the most essential part of any SEO Off-page effort to increase direct traffic to a website. In simple term it means replying to old threads or posting new threads to obtain quality inbound links to a website.
Press Release Links:
A “press release” is writing and distributing media to share its newsworthy content with potential customers.
Press release submission also plays a significant role in SEO because the main use of press release submission is to endorse information about the new, upcoming services and other products that are going to be launched to create organic links.
Infographics Links:
Infographics are those designs which present data and information with the help of visual representation. This is considered as one of the most recent and most effective techniques used for purpose of Search Engine Optimization through social media. The main feature to use these infographics as a source of SEO is to create innovative and informative graphics in coherent way avoiding any confusing details.
Profile Creation Links:
Profile Linking in SEO is the process of creating a profile on various websites and giving your website’s link in them. In this process you need to add necessary company or business information along with official website. Profile Creation links are really very beneficial for boosting your website activity and its positioning in major search engines.
Guest Posting Links:
Guest posting is an effective SEO Off-page tactic and one of the best way to build business presence and boost real-time traffic. It is a content marketing strategy in which you create high-quality content and post that on another person blog/website in order to attract more audience to your website/blog. With this method both the parties will be benefited either in terms of traffic or authority.
Directory links:
Directory submission basically listing your website in various business directories that best suited your services. It is helpful for increasing PR and SERP. The main goal of submitting a website to directories is to obtain one-way inbound links from other high-quality and high-ranking websites. But in this process you need to be cautious and avoid submitting links to junk directories.
Editorial backlinks:
An editorial link is a link that results from a site having good content and marketing techniques. An editorial link is unpaid links or directly requested, as is the case with obtained links. These links are very beneficial to increase page authority as well as traffic to your site as very few other types of links can do this.
As you can see, there are numerous ways to create backlinks for your websites in order to generate leads. The backlinks of your site also improve the position of your pages on Google.