Create Attention-Grabbing Branding Videos that Convert with Promo

Video marketing has been growing at an astronomical pace. Consider these mind-boggling stats:

  • Online videos will comprise 82% of all internet traffic by 2022 (Source: Cisco)

  • 55% of people watch videos online every day (Source: Wyzowl)

  • 96% of B2B organizations use video in some capacity in their marketing campaigns (Source: Wyzowl)

As the numbers showcase, video content has become unavoidable for modern brands looking to engage audiences.

But here lies the billion dollar question – how do brands with no video expertise produce attention-grabbing video assets cost-effectively?

That‘s the gap a video creation platform like Promo aims to bridge. With its huge library of dynamic video templates tailored for social media, Promo empowers DIY creation of branded videos that captivate and convert.

This guide will walk you through:

💡 Key drivers accelerating video adoption

📽️ How Promo solves video production barriers

🎥 Creating breakthrough videos fast for leading platforms

✨ Advanced editing techniques

💰 Measuring video performance and optimization

⚡ Calls-to-action for trying Promo today

Let‘s get started, shall we?

Why Video is Exploding Across Marketing

Surprised seeing video dominate online spaces lately? Well, don‘t be – because we are still only getting warmed up!

There are tectonic shifts happening in content consumption that make video marketing an urgent priority:

📈 Video Drives Unrivaled Engagement

  • Visitors spend 88% more time on websites with videos (Source: Wyzowl)
  • Pages with videos rank higher on Google, enjoying a 53% increase in organic traffic (Source: Wordstream)

💖 Viewers Better Connect With Video

  • Information retention rockets 75% for video compared to 10% for text (Source: Vidyard)
  • 80% of people recall a piece of video content they viewed in the last month (Source: Animoto)

💰 Video Converts Better Too

  • 64% of consumers make a purchase after watching branded social videos (Source: Animoto)
  • Product landing pages with video enjoy conversion rates up to 80% higher (Source: Unbounce)

As these statistics showcase, video uncannily captures visitor attention, resonates deeper in memory and spurs decisive action.

But video production remains cumbersome without multimedia teams, right?

Not anymore! Let‘s see how…

Bridging the Video Creation Gap for Brands

Video has become imperative for modern multi-channel marketing. Yet, creation barriers like:

🚧 Expensive video equipment

🚧 Complex post-production skills

🚧 Massive creative bandwidth

…have throttled adoption outside media enterprises.

This is where Promo comes in!

With its online drag-and-drop editing, near-infinite templates and global media library, Promo enables DIY video creation at startup speed and cost.

Let‘s breakdown how it equips businesses to bridge the video marketing gap…

🎬 Easy-to-Use Video Editor

Forget complex timelines! Promo focuses on visual editing enabling anyone to assemble amazing videos.

📑 5000+ Templates

Pick from a template close to your needs and customize it rather than start from zero.

🎞️ 125,000+ Media Assets

Paid media like video clips, images, graphics and icons to visually enhance videos.

⚡ Speed and Collaboration

Create videos in the cloud then share seamlessly with teammates and stakeholders.

📱 Apps and Publish Support

Produce videos on desktop and mobile Promo apps. Then share instantly to YouTube, Facebook and more!

Clearly, Promo makes video creation achievable without dependencies on technical resources.

Let‘s now see it in action…

Creating Videos That Perform Across Leading Platforms

Promo simplifies taping into the incredible viewer reach top platforms command today:

YouTube Domination

With over 2.5 billion monthly logged-in visitors, YouTube presents a prime branding opportunity. Promo can unleash channels through:

📹 Polished Channel Intro Videos to onboard visitors

📼 Pre-Roll Ads to expose offerings to interested shoppers

📽️ Tutorials and Reviews to flaunt expertise and thought leadership

Facebook‘s Community Appeal

With close to 3 billion monthly actives, Facebook offers unrivaled visibility. Engage followers by:

🎞️ Frequently updated Page Video posts

🎬 Facebook Live replays give videos more visibility

🚀 Carousel collection videos garner high engagement

Instagram Inspiration

As the top channel driving user-generated content, Instagram is a marketer‘s delight! Make a splash with:

🖼️ Artistic Instagram Reels with cultural references

🛍️ Shoppable product unveiling videos to drive conversion

🎉 Countdown Stories to build pre-launch buzz

LinkedIn Influence

With 740 million members globally, LinkedIn allows tapping into professional mindshare. Demonstrate leadership through:

💼 Thought leader commentary on industry changes

⚙️ New product or capability announcements

🗓️ Event and conference video recaps

The playbook here would be mapping branded videos to each platform‘s key consumption patterns and expectations.

Now let‘s move onto more advanced editing techniques to make videos pop…

Leveling Up: Advanced Editing in Promo

While Promo makes overall video creation intuitive, there are more advanced options available:

➕ Overlays, Animations and Illustrations

Icons, shapes, logos and text with animated effects help convey messages clearly.

🎨 Custom Graphics

Upload images, brand logos, stylized text etc. to reinforce visual identity.

✂️ Precision Trimming

Cut clips and arrange seamlessly to best showcase products/services.

❤️ Calls to Action

Insert time-bound discounts or link to sales collateral within videos to drive conversion.

�LevelSet ambience perfectly with studio quality music tracks or custom sound effects.

By mixing graphics, edits, text, effects and more – the possibilities are endless!

But how does one package videos that perform? Read on…

Measuring Video Impact and Continuously Optimizing

With branded video, quality and consistency matter more than pure view count. Track metrics like:

Audience Retention

Are people watching videos till the end? Heatmaps reveal engagement.

Click Through Rate

How often are calls to action being tapped? Boost with time-bound offers.

Sentiment Analysis

Comments and reactions gauge how audiences really feel.

A/B Testing

Compare video creatives to reveal what imagery, copy and designs work best.

Surveys

Solicit direct feedback from some viewers to identify strengths and weakness.

Monitoring metrics will spotlight avenues to refine approach for better results over time.

Now let‘s discuss how Promo powers large multi-month video deployments…

Fuelling Ongoing Video Campaigns

For multi-video campaigns across weeks or months, balance delivering value and accessibility for retention.

📅 Consistent Cadence

Releasing videos predictably (every Monday 10am) trains audience anticipation.

🚅 Series Releases

Share installments of an open-ended branded video stories.

🔃 Repurposing

Adapt evergreen videos across platforms like TikTok, YouTube Shorts, Reels etc.

🧩 Collections

Group themed videos into easily consumable playlists

👍 User-Generated Content

Crowdsource videos from customers announcing contests

Through planning and iteration, video launches can anchor ongoing presence across channels!

Let Your Brand Stories Shine

Video has graduated from a "nice-to-have" to absolute must-have for digital era brands looking to win mindshare and hearts.

Yet many companies hesitate to embrace video fully due to production barriers or costs. And that‘s the gap a video creation platform like Promo aims to bridge!

Through it‘s unmatched library of social-ready video templates and easy to use editing tools Promo empowers small and big brands alike to cost-effectively release captivating videos at startup speed.

No complex technical expertise is required. Just the desire to convey brand stories visually and inspiration to connect with what audiences love!

Still wondering how Promo might fit into your plans? Sign up for a free trial and see firsthand how it streamlines video creation!

So stop waiting and start engaging wider audiences powerfully using the videos that brands were born to share!

Visit Promo To Begin