Tracking Facebook ads performance is critical, especially today where budgets are tighter. This is where using the right reporting tool can make a huge difference. In this comprehensive guide, we cover 11 capable analytics platforms to help optimize your ad campaigns for success.
At a Glance – The Features You Get
- Unified multi-channel insights beyond Facebook
- Expert optimization suggestions through AI
- Custom reporting with branded templates
- Automated scheduling and real-time alerts
- Free as well as paid tools included
Now let‘s understand why reporting tools are important before exploring the top solutions.
Why Reporting Tools Give You an Unfair Advantage
You‘re running Facebook ads but likely facing some key issues:
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Facebook Ads Manager only gives basic metrics and standard reports
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Hard to track leads and sales beyond just clicks or impressions
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Manual analysis with excel sheets is tedious and time-consuming
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Optimization opportunities remain hidden without cross-channel visibility
This is where smart reporting dashboards make your job much easier.
You get unified data covering the entire marketing funnel – from exposures to leads to sales. Automatic diagnostics highlight areas needing improvement using both numbers and visual graphs.
Things like ROI tracking, audience segmentation, campaign benchmarks also become effortless. This enables making well-informed optimization decisions.
With that context, let‘s look at 11 capable Facebook ads analytics platforms:
1. DashThis – Consolidated Social Media + Website Reporting
DashThis is an aggregator platform bringing together data from multiple channels:
- 10,000+ customers in 100+ countries use DashThis
- It offers 50+ direct integrations with marketing apps
- The Google Chrome extension lets you track campaign data on the go
This includes Facebook, Instagram, LinkedIn, YouTube, Twitter, TikTok alongside digital analytics for your website, landing pages, and more.
Having all vital data in one place makes it easy to connect the dots. You can track users across devices and channels to optimize paths driving conversions. Granular segmentation, multi-variant testing, revenue/lead tracking further helps boost ROAS.
What Makes DashThis Stand Out
- Unified cross-channel analytics covering advertising as well as web data
- Custom tagging and goal tracking for lead/revenue attribution
- Monitoring user journeys across channels in one view
- Flexible report scheduling via email with multiple formats
- Team collaboration allowing cross-company accessibility
- GDPR and privacy regulation compliant data handling
Pricing starts at $45/month including a 15-day free trial for the Growth plan supporting unlimited users and 10 data sources.
2. AgencyAnalytics – Bespoke Client Reporting Automation
AgencyAnalytics is a dedicated reporting platform for digital marketing agencies. Over 2,000 agencies rely on their solution globally based on in-depth capability.
It acts like a command center for your reporting needs with custom dashboards, visualized insights, scheduled emails, goal tracking, and more. Data connectivity is a major benefit allowing automated data pulls from 75+ sources including Facebook Ads Manager.
Why AgencyAnalytics Stands Out
- Client-branded interactive dashboards
- Beautiful reports exported as clean visual PDFs
- Scheduled refreshes and emailing through automation recipes
- Tracking goals and anomalies in real-time using alerts
- Support for multi-brand agency groups and franchises
- Optimized for both desktop and mobile access
They offer a 14-day free trial to experience capabilities firsthand. Paid plans are priced at $99/month onwards.
3. Swydo – Scalable Marketing Reporting Workflows
Swydo aims to make reporting processes efficient especially for growing agencies.
Over 300+ agencies leverage Swydo currently for its reliable workflow automation and team management capabilities geared to scale.
It consolidates data from multiple Facebook Ads accounts alongside other marketing applications into centralized dashboards. These real-time insights help identify underperforming areas easily.
Why Swydo Stands Out
- Quick creation of sharable dashboards
- Flexible templates for adding custom widgets and metrics
- Automated report generation and emailing through workflows
- Support for detailed audience segmentation and filtering
- Role-based permissions and access control for large teams
- GDPR-compliant with high security standards
Swydo offers $1 and $25 test plans after which pricing starts at $79/month.
4. Whatagraph – Beautiful Marketing Performance Visualization
Whatagraph focuses on creating visual insightful reports that can be understood at a glance.
Over 8,000 marketers globally use Whatagraph currently for its data aggregation as well as presentation capabilities.
You can use it to compile data from your Facebook Ads account and 20+ other connected marketing applications. Unified analytics covering your website, email campaigns, CRM, etc. enables complete visibility.
Why Whatagraph is Impactful
- Automated data connectivity with 40+ platforms
- Present performance overviews through interactive dashboards
- Flexible drag and drop customization of reports
- Schedule and export reports in varied formats with ease
- Embed reports securely in internal portals (CMS)
- GDPR and CCPA compliant data processing
Whatagraph offers a 14-day trial to test integration and reporting quality. Paid plans start at $49 per month.
5. Reporting Ninja – Agency Reporting Automation
Reporting Ninja aims to simplify report generation for marketers through flexible drag and drop creation combined with robust workflows.
Over 5,000 customers in 90+ countries use Reporting Ninja currently based on its depth and reliability.
It consolidates data from diverse sources like website analytics, search console, Facebook Ads, call tracking, etc. together. You gain complete visibility to optimize user journeys driving conversions.
Why Reporting Ninja is Recommended
- Quick report building with minimal manual effort
- Custom templates, formulas, and styling options
- Client facing interactive digital reports
- Scheduled distribution and notifications through automation
- Unified dashboard providing cross-channel clarity
- Available in English, Spanish as well as Polish
Reporting Ninja offers a 14-day trial to experience platform quality firsthand. Subscription prices start at $29/month currently.
6. ReportGarden – Visually Appealing Marketing Reports
ReportGarden brings automated reporting alive through modern visuals tailored for digital marketers. It transforms complex performance data into visually intuitive analysis facilitating faster optimization.
Over 500+ marketing professionals globally use ReportGarden for its automated and insightful presentation capabilities.
It compiles data from your Facebook advertising as well as other channels like web analytics, search console, etc. Holistic multi-channel visibility coupled with data visualization makes identifying focus areas effortless.
What Makes ReportGarden Unique
- Appealing visual reports enhancing speed of analysis
- Client-branded templates for consistent custom reports
- Aggregated multi-source data for unified optimization areas
- Automated scheduling and sharing through emails or portals
- Industry benchmarks providing context for goal setting
- Available both as web as well as mobile apps
ReportGarden offers a free 14-day trial. Paid plans start at $24/month onwards currently.
7. Narratives BI – AI-Powered Marketing Data Diagnostics
Narratives BI leverages AI algorithms to provide diagnostic capability on marketing analytics. This eliminates the need for extensive manual review of metrics to identify improvement areas.
The automated NLP engine analyzes cross-channel performance data to determine optimization recommendations. You get readymade narratives highlighting precisely what needs to be fixed for better results.
It compiles data from Facebook Ads Manager also to ensure complete optimization coverage from advertising KPIs alongside web analytics, etc.
Why Narratives BI is Intelligent
- Automated diagnostics through AI requiring no configuring
- NLP-based natural language insights on enhancements needed
- Illustrative risk scoring to showcase severity of issues
- Custom dashboard creation flexibility
- Exportable data formatting like CSV, Jira, Excel etc.
- Available via desktop and mobile apps too
Narratives BI provides personalized demos based on your business needs. Paid plans are priced upwards of $200/month.
8. GreyMetrics – Cross-Channel Agency Analytics Platform
GreyMetrics aims to be an all-in-one analytics solution for modern agencies to centrally manage reporting workflows.
It currently caters to 100+ agencies globally based on capabilities tailored specifically to save time and scale processes.
With just a few clicks, compile data from Facebook advertising accounts and 20+ other applications used by your team or clients under one roof. Unified dashboards coupled with templates, scheduled emails, etc. then simplify optimization.
Why GreyMetrics is Versatile
- Aggregated cross-channel analytics including ads and web data
- Custom metrics and dashboard creation flexibility
- Client-branded reporting through white labeling
- Automate report delivery with scheduling and notifications
- Role-based permissions and access levels to ensure security
- Available on desktop as well as mobile apps
GreyMetrics offers a 14-day free trial followed by paid plans starting at $99/month per portal.
9. Vaizle – Free Ads Analytics for Personal Use
Vaizle offers free advertising performance insights for personal accounts. You can easily connect Facebook, Instagram as well other channels like YouTube and LinkedIn for aggregated reporting.
It covers all essential metrics like clicks, spend, CPC, conversions, etc. helping determine data-backed optimization actions for your campaigns. Interactive diagnostics further highlights areas needing improvement.
For small businesses, Vaizle provides paid plans starting $9.99/month that include competitor benchmarking, higher API limits, priority email support, etc.
Why Vaizle is Useful
- Free access with unlimited personal use
- Aggregated cross-channel analytics for complete picture
- Interactive diagnostics to showcase campaign health
- Essential metrics like CPC, ROAS, etc covered
- Support for Facebook, Instagram, YouTube, LinkedIn ads
- Available using desktop as well as mobile browser
As highlighted earlier, Vaizle is free for use without any feature or analysis limits for personal accounts.
10. Klipfolio – Code-free Customizable Dashboards
Klipfolio is a flexible business intelligence platform that lets you build highly customizable dashboards using a simple drag and drop interface.
Over 5000+ customers globally leverage Klipfolio currently to bring together data from 100+ applications via connectors alongside internal databases and flat files.
You can use it to create interactive dashboards for deep Facebook ads performance analysis using premade templates. Further customizations in terms of metrics, themes, color schemes provide complete control tailored to your needs.
Why Klipfolio Stands Out
- Unified insights across channels without coding
- Interactive exploration using modern dashboards
- In-depth customizations with themes, logos and templates
- Scheduled refreshes and personalized distribution
- Flexible API connections and data exports
- Third-party compliant regulations for security
Klipfolio offers a 14-day trial to explore features in-depth followed by pricing plans upwards of $12 per user monthly for the standard plan.
11. AdsReport – Free All-in-One Ads Analytics
AdsReport provides an easy-to-use free alternative for Facebook and Instagram ads reporting. You can get complete automated insights into campaign performance without needing to pay at all.
It compiles all key metrics in visually intuitive dashboards. At a glance visuals make recognizing top as well as underperforming aspects effortless. This enables data-backed optimization for continuously improving results.
Apart from Facebook ad analytics, AdsReport even provides Google Analytics integration. Having both website and advertising data in one free view empowers further enhancement.
Why AdsReport Simplifies Optimization
- 100% free access without any limits
- User-friendly reporting of essential KPIs like ROAS
- Interactive visual data exploration flexibility
- Scheduling, exporting, filtering – full-featured offering
- Support for Facebook, Instagram and website analytics
- Complies with global data privacy regulations
As indicated earlier, AdsReport is free to use without restrictions for all digital marketing professionals as well as agencies.
Key Aspects to Consider for Your Reporting Needs
While the platforms covered provide extensive analytics, what should you evaluate before onboarding solutions?
Budget – Assess free tools like AdsReport and Vaizle if available budgets are minimal or non-existent currently. For paid offerings focus on value metrics like features per dollar spent.
Integrations – Carefully verify sources connected to ensure inclusion of marketing applications used by your team for complete visibility. New-age tools like DashThis tend to support the most channels.
Diagnostics – The ability to automatically determine optimization areas can simplify analysis so look out for platforms like Narratives BI providing smart AI-based insights.
Customization – Reporting needs to match brand guidelines so check for options to add logos, color themes etc. to infuse personalization in the data.
Support – Round the clock availability especially for paid offerings ensures you receive prompt assistance whenever issues arise during usage.
Get Growing with Facebook Ads Reporting
Reliable performance tracking forms the bedrock for successful Facebook advertising. Sub-optimal analytics and reporting can severely limit potential outcomes from campaigns.
Evaluate the platforms covered based on key considerations like budget, channels, diagnostics, customization as well as support needs. Lock onto solutions providing completely unified marketing data for unbiased optimization support.
Leverage the power of data to consistently enhance Facebook ad performance. Continual improvements add up over months to help accomplish business growth targets smoothly.
