Alexis Kestler
Do you want to know the best time to post on Facebook to reach your target audience and grow your brand? Worry no more! This post will show you the best times to make posts on Facebook.
The best time to post on Facebook is when most of your target audience is available online. Then, how can we determine that? Well, you would probably need a magic wand for that. Knowing when a decent percentage of your target audience is available to engage with your content is a task many have tried to undertake but haven’t come to an absolute result.
Marketing your product on Facebook has gotten harder these days because the reach of Facebook business posts is unimpressive. This is because more relevance has been given to posts by family and friends on the platform. Thus, putting your brand out there is a struggle. But then, you have to keep trying.
A strategy that can help you out is knowing what the best time to post on Facebook is. It will make no sense to sweat it out to make good content, only to post them when most of your audience isn’t using the app. Thus, we will take a wholesome look at how to go about determining the best time to make posts on Facebook.
Most Suitable Times to Post on Facebook
The best times to post on Facebook is still an ongoing debate that doesn’t look like going away any time soon. This is because many factors come into play, and the whole issue may be quite more subjective than we think. This is why all the different tests and analyses carried out have all come up with different results.
For instance, Sprout Social, after analyzing their audience engagement on Facebook, concluded that the best time to make posts are Wednesday at 11 am and 1 pm, while the overall best day is Wednesday. According to them, the worst day is Sunday. And the hours of low engagement hover around early dawn before 7 am and evenings after 5 pm.
This means that people usually engage with posts in mid-week. And that many of these people usually do this when they are less busy or need some distraction. These could be during breakfast, lunch, and afternoon tea breaks. This analysis by Sprout Social is just one among a host of many different conclusions arrived at by different sites and brands.
Such variations are because of different methods and approaches, and people use social media platforms in diverse ways. Thus, the way a brand’s target audience behaves may be quite different from another brand’s.
How to Use Facebook Insights to Determine Your Best Time
A particular method can help you determine when it is the best time to make posts on Facebook. This is by using your Facebook Insights. Using this tool is only possible if you have a Facebook page. You will find this tool at the top of your page.
Clicking on posts in the left-hand menu will give you access to details concerning your audience’s online presence. You will get a detailed analysis of their presence at every time of the day. You can detect when your fans are mostly online by looking for spikes. And if a particular trend is consistent, you might just have found the key to your answer.
With Facebook Insights, you will also know which among your posts is the most impactful. You should also note down your posts that have more engagement. You can check when you made those posts and try posting during those times to see how well it goes.
Recommended Posting Time Based on Groups
It should not come as a surprise when the time which you think is the best for posting may be seen as the worst by another. This may be due to differences in groups. For example, the way younger adults use social media platforms could be quite different from that of older adults. There is one thing to look at here. Older adults are usually busier than young adults.
Thus, the one with a lot of time on their hands will probably spend more time on Facebook than the group with less time. Therefore, any brand with young adults as its target audience may encounter huge success than another whose target audience is older adults.
Thus, posting time depends on what the brand is all about, which includes its target audience. Thus, here are some suggestions based on groups carried out by some sites.
B2C Brands
For B2C brands, CoSchedule suggests that the best time to make posts on Facebook falls between 9–10 am, 11 am–12 noon, and 4–5 pm. As for Sprout Social believes that B2C companies should make posts on Facebook on Wednesday at 1 pm and Friday at 11 am. It also went further to suggest Wednesday from 1–3 pm, Friday from 10–11 am, and Thursday at 5 pm as periods of peak engagements.
B2B Brands
For B2B brands, CoSchedule believes 9 am or 3–4 pm is the right time for these businesses to make posts on Facebook.
Media Brands
CoSchedule advises media brands to make Facebook posts around 7 am, 11 am, and 6 pm. But Sprout Social believes media brands should make posts on Facebook around Tuesday at 5 pm, and Friday from 8–9 am. They also suggested other times such as Wednesday from 8–9 am, and 5 pm, and Thursday at 5 pm.
Healthcare Brands
As for healthcare companies, the statistics available show that their target audiences are usually available during the early hours of the morning. Judging by this, healthcare companies will have to make posts quite early in the day. The time suggested by CoSchedule is 6–7 am, 9 am, or 11 am to noon.
Sprout Social did not go against this observation. However, the time they suggested is Wednesday 9–10 am.
Education Brands
Analysis shows that the best time to arrest students’ attention on Facebook is usually before classes and during siestas. Thus, education brands are advised to make Facebook posts at such times. The time suggested by CoSchedule is 8 am, noon, and 3 pm.
However, Sprout Social believes the best time for education brands to make Facebook posts is on Wednesday at 9 am and Saturday at 5 pm. While it believes weekdays between 9 am and 3 pm to be the most consistent time to reach this target audience. It also believes Saturdays between noon and 9 pm to be a good time as well.
Tech Brands
CoSchedule believes that tech-oriented businesses should make posts on Facebook around 9 am, 3 pm, or 5 pm. However, from 9 am to noon on Wednesdays, Sprout Social believes tech companies can catch the attention of their fans on Facebook.
Non-Profits
Sprout Social says non-profit bodies should make posts on Facebook around Wednesday at 8–9 am to engage their fans. It also believes that making posts on weekdays around 8 am and 5 pm will give good results. This means weekends are not favorable for non-profit bodies when it comes to finding their fans to engage with posts on Facebook.
Using Social Media Marketing Platforms to Solve the Problem of When to Post on Facebook
It is believed that social media marketing platforms have the right tool and sophistication to make the magic of promoting your brand something that happens. This includes helping to determine the right time to make those posts reach the target audience. There are social media marketing post schedulers or calendars whose jobs are to help plan your posts and line them up for posting at specific times.
This means that you don’t have to be present to post these scheduled contents yourself. Very busy people will particularly find these tools very helpful. These brands utilize data obtained from your activities and Facebook itself to help determine when you should make posts.
Below are some of these social media marketing tools.
1. PromoRepublic
This is another Facebook post scheduler that you should use. PromoRepublic helps you with time recommendations concerning when you should make your posts on social media. However, you can adjust this to fit your preferences. One important thing you should do is to ensure that you select your country, niche, and an accurate time zone for this tool to work effectively.
PromoRepublic comes with an Autopilot feature that determines the suitable times for your posts to go up through analysis carried out on your page.
2. Loomly
Loomly is a great tool that helps to schedule your posts on Facebook. Ensure that you set up a calendar when using this tool. Your calendar should comprise information such as niche and timezone. This information is vital for the tool to effectively schedule your posts.
Thus, ensure that the information given is accurate. There are two ways you can choose to schedule your posts with Loomly. It is either you do it directly, or you make use of Buffer.
3. Buffer
Buffer is another social media marketing tool that helps to schedule your posts across all social media platforms. All you need to do is include all the social media accounts you need the app to take charge of. Any content you want it to share is added to the “buffer” feature. From there, it makes the specific post at the appointed time.
Setting up your publishing schedule from scratch is all you have to do for Buffer to take charge of the rest. Also, Buffer has a paid plan which offers you data and statistics concerning your posts and social accounts. This will go a long way in helping your brand achieve success.
FAQs
1. What is the best time to post on Facebook?
This isn’t easy to determine. There is no specific time agreed upon. This is because of so many factors, such as differences in brands and audiences. The best time to post on Facebook is subjective.
However, according to research carried out by Sprout Social, it is suggested that the best time to post on Facebook falls on Wednesday at 11 am and 1 pm.
2. When is the worst time to post on Facebook?
Since the best time to make Facebook posts is during weekdays, this automatically means weekends are the worst time to make posts on Facebook. Although, from this article, we can see that the educational sector is the only group that goes against this.
3. What is the best time to post on Facebook for maximum exposure?
This article has shown that the best time to make posts on Facebook is on Wednesdays at 11 am and 1 pm. This is because research has shown that people tend to check your posts on mid-weeks during the early part of the day until noon.
4. How do I know if my Facebook posts are being seen?
This is hard to determine. However, your Facebook insights page can help you with analysis based on that. The insights page gives you a great analysis of how your page is doing. It will show you which among your posts had the highest engagement and consistency.
You can use this to improve your brand engagement in the long run, such as making posts using the time when your posts show greater consistency or engagement.
Conclusion
The right time to make Facebook posts is very difficult to determine. There is no specific time agreed upon. This is because of so many factors, such as differences in brands and audiences. The best time to post on Facebook is subjective.
However, we have seen in this article that, according to research carried out by Sprout Social, it is suggested that the best time to post on Facebook falls on Wednesday at 11 am and 1 pm. Also, using social media marketing tools can help determine when it is suitable for you to make posts on Facebook, and thus, schedule your posts for you. This will go a long way in growing your brand.
