Video testimonials are one of the most powerful tools businesses have to build trust and credibility with potential customers. According to [research], 77% of people are more likely to buy after watching a positive video from an existing customer.
However, collecting video testimonials manually can be extremely time-consuming and resource-intensive. You need dedicated staff to reach out to happy customers, schedule interviews, film testimonials, edit footage, and more. And even then, you won‘t end up capturing as many video testimonials as you could with an automated platform.
That‘s why more and more businesses are turning to specialized software solutions that simplify and streamline the entire video testimonial process from end-to-end. These platforms make it easy to:
- Set up customized testimonial forms or queues
- Automatically invite customers to submit videos
- Capture testimonials at scale with remote video software
- Get notifications when new videos come in
- Lightly edit and brand videos on-platform
- Analyze testimonial performance
- Seamlessly embed videos on your website and other assets
In this post, we’ll explore the top 9 platforms to help you effortlessly collect video testimonials and turn happy customers into powerful brand advocates.
1. Testimonial.to
Testimonial.to is an end-to-end video testimonial software equipped with all the essential features businesses need. This includes a unified dashboard, in-depth analytics, dedicated landing pages, video chat capabilities, and more.
The platform makes it simple to:
- Create tailored testimonial campaigns to target different customer segments
- Capture testimonials directly via built-in video chat
- Gain insight into video performance across channels
- Embed videos or testimonial carousels on your website
Testimonial.to is perfect for service businesses like consultants, agencies, healthcare providers, home services, and more who want to leverage video content for sales enablement and marketing. It’s an affordable and easy-to-use solution for collecting client testimonials at scale.
Key Features:
- Custom campaign building
- One-click video chat
- Complete video analytics
- Customizable embedding
- GDPR and SOC 2 compliant
Pricing:
- Free 14-day trial
- Starter: $39/mo
- Team: $99/mo
- Business: $249/mo
2. VideoPeel
VideoPeel takes a unique approach by providing embeddable testimonial widgets that customers can use to record videos directly on your website. This allows you to passively collect testimonials that build social proof and trust as visitors navigate your site.
It only takes minutes to install VideoPeel on a website. Simply select a template, add branding, customize questions, and publish. As visitors answer questions via webcam, their videos are captured, lightly edited, and made shareable.
VideoPeel makes it easy to:
- Get more video testimonials from website visitors
- Keep new videos flowing in automatically over time
- Highlight your most powerful customer stories
The platform is a perfect passive data collection tool for eCommerce websites, agencies, SMBs, enterprise businesses, and more. It can lead to major lifts in conversions, engagement, and customer insight.
Key Features:
- Embeddable testimonial bar
- Automated video collection
- Light editing and branding
- Performance analytics
Pricing:
- Free 7-day trial
- Starter: $99/mo
- Pro: $199/mo
- Enterprise: Custom quote
3. Shoutout
Shoutout takes an interesting niche approach, allowing you to transform social media testimonials into powerful website assets.
The software aggregates all your Twitter mentions in one feed. You can then filter, organize and publish them as “Walls of Love” directly on your website. Each wall dynamically updates when you receive new mentions.
With Shoutout, you can:
- Repurpose Twitter testimonials
- Create an evergreen Wall of Love
- Build credibility by highlighting advocates
This platform is perfect for companies and influencers who want to maximize their Twitter presence. It’s an easy way to showcase social proof front-and-center on your website.
Key Features:
- Custom Walls of Love
- Dynamic Twitter integration
- Filtering and moderation
- Photo support
- Easy social sharing
Pricing:
- Free 7-day trial
- Starter: $15/mo
- Pro: $39/mo
4. Boast
Boast is an intriguing customer feedback software that helps you capture sentiment at every touchpoint. Users can embed quick surveys, NPS forms, reviews, and more to rate interactions. You can also request video testimonials from happy customers.
The platform makes it simple to:
- Gather customer sentiment data
- Segment users by sentiment
- Request and collect video reviews
- Identify detractors for follow-up
This approach provides very targeted testimonial collecting and rich customer intelligence.
Boast is a great option for support teams, account managers, customer success teams, and other roles that have ongoing touchpoints after the initial sale.
Key Features:
- Surveys and ratings
- Video testimonials
- Sentiment analysis
- Integrations with popular tools
Pricing:
- 14-day free trial
- Pro: $149/mo base
- Enterprise: Custom quote
5. Endorsal
Endorsal is a customer testimonial software focused purely on collecting five-star video reviews. The platform makes it incredibly easy to generate custom testimonial forms and send them directly to your happiest customers.
You can customize forms with your branding, desired questions, information fields, and more. Endorsal also provides “SuperLinks" to pre-populate forms using CRM data like names and emails for an easier user experience.
As video submissions come in, you’re notified via email and can view/download videos. From there, assets are shareable across your website, email, social media, and other formats.
Key features include:
- Custom review forms
- SuperLinks for pre-populated forms
- Notification emails
- Easy sharing capabilities
Endorsal is purpose-built for SMBs and mid-market companies who want the power of video testimonials without the complexity. It makes gathering five-star reviews incredibly simple.
Key Features:
- Custom form builder
- SuperLinks for pre-filled forms
- Downloadable MP4s
- Email + SMS notifications
Pricing:
- Free 14-day trial
- Solo: $39/mo
- Team: $99/mo
6. VideoTouch
VideoTouch is a secure video testimonial service that helps you effortlessly capture customer videos at scale.
The process is very straightforward. First, create a campaign and choose whether you want text or video submissions. Next, customize your form by adding fields, survey questions, offers/incentives and more. VideoTouch then generates a unique link you can email out or embed.
As customers submit testimonials, you’re notified via email. Videos become immediately available to view and download for repurposing across platforms. You can also create shareable links or embed a video carousel.
VideoTouch delivers exceptional flexibility, security, and customization options making it easy to generate five-star customer content.
Key Features:
- Text and video collection
- Multi-page forms
- Download original files
- Embed videos/carousel
Pricing:
- Free forever plan
- Growth: $39/mo
- Business: $99/mo
- Enterprise: Custom
7. Testimonial Hero
Testimonial Hero provides dedicated managed services for video testimonial production. This is a great option if you want to take a highly professional, structured approach with expert help.
First, their team of specialists works with you 1-on-1 to outline goals, target customer personas, craft messaging, and develop a filming strategy. Next, they leverage their in-house talent and editing teams to conduct calls, film b-roll, lightly edit, incorporate graphics, and finalize videos with your branding
The service is fantastic for creating leadership interviews, customer case studies, employee advocacy videos, and other high-quality video assets.
Key Features:
- 1-on-1 strategizing
- Professional video production
- Custom editing and graphics
- Managed launches
Pricing:
- Custom project quotes
- Packages start around $6,000
8. Vidmonials
Vidmonials provides highly intuitive software to help businesses of all sizes gather customer videos at scale. Their automated approach makes it easy for anyone to generate testimonials without technical or editing skills.
After creating a custom campaign, you simply send Vidmonials links to colleagues or customers. They can then easily record videos on their device which become instantly available to view and share via managed links or embeds.
Vidmonials delivers exceptional flexibility to add forms, incentives, coupons and more. It‘s perfect for ecommerce brands, agencies, enterprise businesses and anyone who wants to drive word-of-mouth at scale.
Key Features:
- Tailored testimonial campaigns
- Add custom forms and offers
- Instantly viewable videos
- Downloads and embeds
Pricing:
- Free 14-day trial
- Starter: $67/mo
- Pro: $297/mo
9. Strong Testimonials
Strong Testimonials is a WordPress plugin built specifically helping businesses maximize customer testimonials on their websites.
The platform pulls double duty – making it easy to collect and display authentic reviews. Business owners can send email invites or embed forms allowing customers and fans to post text, images, ratings, and video.
As testimonials are submitted, you‘re notified instantly to moderate and approve content. Strong Testimonials then dynamically displays them via grids, sliders, testimonial blocks and other widgets for increased conversions.
For WooCommerce stores, you can enable product-linked testimonials helping buyers make more confident decisions. Links get automatically appended when fans mention products.
Key Features:
- Email and form collection
- Video and rich media support
- Testimonial widgets
- WooCommerce integration
Pricing:
- Single site: $99
- 5 site bundle: $249
- Agency bundle: $399
Key Factors When Selecting a Video Testimonial Platform
With dozens of solutions on the market, how do you determine what best fits your needs? Here are the most important criteria to consider:
Ease of use – The platform should provide an intuitive interface that’s simple for coworkers and customers to navigate when submitting videos. Less friction leads to more high-quality testimonials.
Customization – Look for ways to tailor different aspects like campaign setup, video capture methods, submission forms/flow, branding, and sharing capabilities. This helps videos feel authentic on-brand for your business.
Performance Analytics – Make sure you have visibility into metrics like campaign responses, video views, and engagement over time. This informs optimization efforts.
Integrations – If a platform syncs with marketing, sales or support tools already leveraged by your teams, it allows for seamless data flow and expanded use cases.
Security – Review safeguards, compliance standards, and global infrastructure to ensure testimonials are protected throughout the process.
Scalability – Can the solution expand in support of collecting hundreds or thousands of videos while maintaining performance? This prevents friction as your usage and needs evolve.
Pricing – Weigh pricing models relative to your current budgets and potential ROI uplift from scaled video testimonial capabilities. Many provide free trials letting you validate value.
Best Practices for Collecting Impactful Testimonials
While testimonial platforms provide tremendous efficiency, you need to incorporate best practices driving quality submissions that make a difference. Here are tips for creating standout campaigns:
Personalize Outreach – Resist batch blasts by incorporating customer names, company details, product purchases and past interactions to demonstrate you value individuals.
Offer Incentives – Consider exclusive discounts, early access to releases/content, or contests helping incentivize activity from your most passionate users.
Provide Guidance – Give fans specifics on lengths, content focus, visual styles and key messages you’re aiming to broadcast to eliminate guesswork.
Highlight Usage – Showcase metrics around customer views, clicks, and conversions powered by testimonials so contributors feel their impact.
Automate Workflows – Use CRM or marketing automation tools to trigger video invites immediately following purchases, contract signings, or referrals.
Repurpose Broadly – Obtain permission to showcase videos across channels like public relations, investor presentations, in-product, email nurtures, and ads for expanded impact.
Wrap Up
Adding customer video testimonials is one of the fastest ways to establish credibility, trust, and social proof for your business when competing for buyers‘ attention and dollars.
Specialized software solutions make it easy to systematically collect five-star testimonials rather than banking on sporadic submissions. With scripts, editing tools, storage capabilities, embeds, and built-in sharing, they enable you to turn happy customers into authentic influencers.
When evaluating providers, carefully weigh factors like usability, security, scalability relative to your use cases, resources and growth needs. Many offer free trials letting you validate ROI potential before fully rolling out.
With a refined process that nurtures fans for quality contributions while leveraging preferred platforms to efficiently gather at scale, you’ll unlock promotional assets delivering remarkable marketing and sales influence for years to come.
