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Trade Shows | Athletes Train: Why Don’t You?

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Athletes Train: Why Don’t You?

Just like Athletes, exhibitors have long, grueling hours of training & practice behind the scenes.

There’s nothing like watching an athlete at the top of their game — the sprinter racing to the finish line, the star center sinking the game winning shot. They make it look absolutely effortless, as if it was the most natural thing in the world for them to perform that well. Appearances can be deceiving.

What you don’t see is the long, grueling hours of training and practice star athletes put in behind the scenes: the endless laps around the track with no one watching, the skill drills where that star player practices jump shot after jump shot after jump shot.

The same is true for exhibiting. The truly great exhibitors don’t just show up at the show and automatically know how to turn in a great performance. They’ve trained for the event, making sure that they’ve got a good grasp of the fundamental skills needed and the game-day strategy critical to ensure success.

What type of training routine does your exhibiting team have? Most companies, if they answered honestly, would have to say little to no time is devoted to practicing the skills needed to do a good job on the show floor.

It’s assumed that the skills necessary to be a good salesman or manufacturer’s rep in the field will automatically transfer over into the show environment. Nothing could be further from the truth.

Someone who jogs everyday, even if they run for miles at a time, does not automatically turn into a top-notch marathon runner. You can work out in the weight room twice a week at the gym. That doesn’t mean you’re anywhere near ready to go compete in Olympic level power lifting!

There are some essential differences between the everyday routine your sales reps face and the high-pressure intense situation they encounter on the show floor. From the extremely limited amount of time your team has with each attendee to the length of the event to the sheer numbers of people one talks to in the course of the day, tradeshows are a demanding event. One needs to maintain lightning quick reflexes like a boxer while performing for hours on end like a marathon runner.

The only way to combine these two seemingly disparate skill sets is by training. If you want your team to break the ribbon, bring home the gold medal, claim the trophy, then you need to provide them with the training and practice opportunities they’ll need to succeed. This training takes place ‘behind the scenes’ yet yields very visible results.

Sharpening skills for tradeshows will also improve performance in the everyday sales environment: active listening, for example, will help your team focus on the customer, truly understand their needs, and deliver accordingly. This will deepen and reinforce existing relationships, as well as make establishing new relationships easier — after all, an existing customer will have no hesitation recommending a vendor who does so much for them!

For maximum results, training efforts should be consistent throughout the year, intensifying as major events draw closer. Consider having your own “Spring Training Camp” sessions before the exhibiting season begins, to refresh booth skills, learn new information, and familiarize your team with the product lines and demonstrations you’ll be featuring.

Spring Training is mandatory for the baseball crowd, and it should be mandatory for your team too! Nobody is too experienced, too important or too busy to do what is, at the core, the most important aspect of everyone’s job: focus on the customer. Additionally, training together can help form valuable team bonds, a critical resource when you’re functioning in a high pressure environment. Many times, training is viewed as a valuable perk.

This is especially true as the pool of employees skews younger: the folks entering the job market today tend to place a higher premium on knowledge for knowledge’s sake than previous generations did. They’re savvy enough to realize training comes with expectations of enhanced performance — but they also continually cite chances for education and career skills development as one of the factors they consider critical when choosing employers.

If retaining your most valuable asset — your employees — is important to you, that’s just one more reason to put training on the schedule. To recap: training is essential to ensure top notch performance for your team.

For maximum results, provide training that is relevant, consistent, and of high value. Everyone should participate, with a focus on educating your staffers and strengthening team bonds. That way, when it’s time for your team to take to the field, they too will turn in a top notch performance — and make it look like it’s the most natural thing in the world!

About the Author
Susan A. Friedmann, CSP, The Tradeshow Coach, Lake Placid, NY, internationally recognized expert working with companies to increase their profitability at tradeshows. Author: “Meeting & Event Planning for Dummies,” and “Riches in Niches: How to Make it BIG in a small Market” (May 2007). http://www.thetradeshowcoach.com

 

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Supercharge Your Article Marketing With Proven Article Marketing Strategies

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Supercharge Your Article Marketing With Proven Article Marketing Strategies

If you’re doing business online then you have no doubt heard about the power of submitting your article to article directories. With the advent of article submission software, the job of distributing your content across the web is easier than ever. There are a number of guidelines you should follow to ensure that you get the most from article marketing.

In this article, I will provide article writing and submission guidelines that I’ve used to improve the overall effectiveness of my submissions and virtually guarantee that articles are placed on pages with a high Google page rank.

The value of article marketing is that your content has a life beyond a single web page. Website owners visit many of these article aggregation websites to find relevant content for their website, blog, or newsletter. As a result, your article can continue to be published for quite some time after it is submitted and posted. The real value of article submission is when third party sites provide a link back to your website in exchange for the content you have provided.

  1. Timely And Valuable Content Is King. When creating an article, spend more time on the planning phase than the actual writing of the article. You want to make sure that the information you provide is related to something current and of interest to your potential audience. By doing so, other website owners find true value in the content and post it to their website or blog.
  2. Make Sure Your Article Is Long Enough. Too often I see valuable content that is only a few words short of a powerful article. Many article submission websites have a length requirement of 500 words or more. I like to meet that minimum by at least 35 words so that sites that do not count prepositions still measure more than the minimum number of words.
  3. Use Your Keyword Phrase Throughout. When writing an article about a particular topic, choose a keyword phrase that helps to promote your website, product or service. Doing so allows search engines to easily find and classify your content related to specific keywords.
  4. Create A Compelling Headline. By developing a catchy headline, readers are pulled into your content and take notice. Even though your primary purpose is content distributions and building links to your website, don’t lose sight of promoting your content in a valuable way. Article submission works best when your headline requires individuals to take notice. This leads to greater awareness and action among webmasters seeking content.
  5. Focus On The Author Section. The most valuable aspect of article marketing is the link placed in the article content itself or in the author section. Links provide valuable link value for search engine purposes and can drive users back to your website. Article links can be provided in two ways. The first is through an imbedded link. This is a link to your website presented in the actual body of the article. The second is in the author section.

    The first type of link is rarely accepted by article directories. The second, which provides information about the author of the article, is usually less than a couple hundred words and usually accepts an html link back to your website. Choose your link text carefully and include with each article.

  6. Submit Your Articles To Top Sites. Don’t waste your time submitting your article to sites that are brand new or only have a low Google PR. Find top ranked article sites using some type of article submission tool, software, or application that can give you indication of site age or Google PR. This helps you to spend your precious time submitting to websites that can truly provide value to your article marketing efforts.
  7. Use An Automated Tool Or Process. There have been a tremendous number of advancements in the area of article marketing during the last two years. The market offers a number of article submission tools that can automate or semi-automate the submission process. Although nothing can fully replace authoring content, article submission can be largely replaced through software and technology.

Article marketing continues to be a great way to improve your website’s ranking. With the help of distributed content and links back to your website or blog, search engines take notice and assign your website a great deal of value.

Anyone doing business online must consider article marketing as a key search engine optimization strategy. Not only can article marketing help you promote your website, but distributed content is viral in nature and builds your traffic significantly over time.

Michael Fleischner is an Internet marketing expert with more than 13 years of marketing experience. Read his latest Article Submitter review and discover helpful article marketing tips at his Marketing Tips Blog.

Reprint Rights: Copyright 2011 MarketingScoop.com. This article can be reproduced at no charge as long as the author box remains in tact and all links remain active.

 

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Alexa Updates Their Algorith: Your Rankings Have Changed

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Alexa Updates Their Algorithm: Rankings Change

If you’re a big fan of Alexa rankings, you may have noticed some significant changes during the last few weeks. In fact, every website’s Alexa ranking has changed based on a new and improved ranking methodology.

When Alexa began displaying rankings about ten years ago, it was with the goal of showing Alexa Toolbar users how popular any given site was within the Alexa community. They generated the rankings through an analysis of Internet usage by people who use the Alexa Toolbar. Since that time they’ve seen that the Alexa Rankings have become a yardstick by which website popularity is measured. In recent months Alexa users thirst for knowledge beyond Internet usage outside of the Alexa Toolbar was increasingly of interest. This is the fundamental reason for a revision in Alexa methodology.

Alexa’s new rankings system is much closer to what users want. They now aggregate data from multiple sources to give everyone a better indication of website popularity among the entire population of Internet users.

Below are a few common questions Alexa anticipates from the Alexa community, along with their answers.

My site’s ranking has changed. Was it wrong before?

Your ranking wasn’t wrong before, but it was different. Alexa toolbar users’ interests and surfing habits could differ from those of the general population in a number of ways, and we described some of those possible differences on our website. While the vast majority of sites’ rankings were unaffected by such differences, we’ve worked hard on our new ranking system to adjust for situations in which they could matter.

The new rankings should better reflect the interests and surfing habits of the broader population of Web users.

Will Alexa change the rankings again?

Alexa is constantly working to ensure that we provide the most useful data that they can. They will continue to fine tune their algorithms but don’t foresee any additional big changes.

I liked the old rankings better. Are they still available somewhere?

A lot of people liked the old rankings. However, Alexa has developed the new system in response to the huge number of requests they received from users. Having more than one ranking system at a time would be confusing, so Alexa has removed the old rankings.

The change to the Alexa algorithm is a good thing. It’s much more comprehensive and accurate, expanding beyond the traditional Alexa panel. If you’ve checked your Alexa rankings since the change, you’ll notice a change in ranking – let’s hope you’ve benefited!

About the Author
Michael Fleischner is an Internet marketing expert with more than 12 years of marketing experience. To see a marketing expert picture or discover how to improve search engine rankings on Google and other major search engines, visit http://improvesearchenginerankings.blogspot.com

Publishing Rights: You may republish this article in your web site, newsletter, or ebook, on the condition that you agree to leave the article, author’s signature, and all links completely intact.

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Article Marketing: Your Secret to Improved Search Engine Rankings

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Article Marketing: Your Secret to Improved Search Engine Rankings

By Michael Fleischner | Marketing Expert, Internet Marketing Secrets*

The key to improving search engine results is to develop quality links to your website. There are a variety of techniques you can use to get others linking to you. One of the most popular and effective methods is through article marketing.

The concept of article marketing is to take authored content that you create and distribute it to websites in need of content. When you distribute your article, you include links back to your website (usually in the About the Author section). These links help to improve your website’s link popularity and therefore search engine results.

Article marketing is most effective when you can create articles that are of value to a wide audience or targeted niche market. Keep these guidelines in mind when article marketing:

1. Use original article content. There are a variety of ways to write articles. I find the best way to generate articles that improve search engine results is to make sure its an original. There are many websites that offer PLR articles (private label rights), article wizards, and so on. Regardless of how you produce your article, make sure it is one-of-a-kind.

2. Make your articles available on your own website. As a starting point, each time you create original content, post it on you website. Google looks for and diminishes the search results of duplicate content. Therefore, it’s important that you stake a claim for your content by promoting it on your website before any distribution effort.

3. Embed your keywords and keyword phrases. When writing your articles, be sure to include your keywords and keyword phrases throughout your document. Using the proper keywords is essential for website indexing and search engine optimization.

4. Write articles with a minimum of 600 words. A number of websites that accept and distribute articles will only do so if you meet article requirements such as minimum length. Many of these websites process a large number of articles and attempt to reduce spam with a minimum word count requirement of 600 words or more.

5. Use article distribution sites. By submitting your article to the largest article distribution sites you improve the likelihood of your article being repurposed by third party websites. Sites like eZineArticles.com and GoArticles.com are popular resources for webmasters seeking quality content. If webmasters find the information in your article valuable, they’ll repurpose it on their own website. This viral effect can provide significant traffic to your article(s).

6. Include an About the Author section. At the conclusion of your article, be sure to include an About the Author section. This is one of the most important things you can do to build back links to your site. When other websites publish your content they are required to include this section. Make sure that multiple links to your site are present in order to build link popularity and improve your search engine result placements.

7. Be persistent. The benefits of article marketing are seen over time. As a rule of thumb, you should begin any article marketing campaign with a commitment to produce and disseminate a minimum of 10 articles. This gives you a good footprint in your area of expertise and builds a number of backlinks to your website.

Whether you’re new to article marketing or are an experienced article marketer, each article you produce and distribute provides value to your website when executed correctly. Write valuable content, include an about the author section, and use article distribution websites. You’ll quickly discover that article marketing is a great way to promote a product, website or service!

* Michael Fleischner is an Internet marketing expert and the president of MarketingScoop.com, the Internet’s biggest source of marketing information and free marketing resources. He has more than 12 years of marketing experience and has appeared on The TODAY Show, Bloomberg Radio, and other major media. Visit the Marketing Blog, for more information.

 

 

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Internet Advertising | Article Marketing

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Article Marketing – Increase Traffic to Your Website

Article marketing is a powerful traffic generator. Use these tips for creating articles that other website want.

One of the most powerful ways to generate traffic to your website is through article marketing. Simply put, article marketing is the practice of writing articles and disseminating them via the web, usually article directories, to create links back to your website.

You don’t just want others to read your articles. Rather, you want other website owners to post your article (which includes an author bio), on their website. By doing so, your article takes on a viral marketing component and drives multiple links back to your website. The more websites that post your article, the more links back to your website get created.

So what makes an article ideal for article marketing? I’ve been writing web-only articles for quite some time (Click here to view) and have learned a few simple techniques for creating articles that others are eager to post to thier website.

1. Article Length Between 600 – 900 Words

Making sure that your article is the proper length. This is essential for maximum distribution and adoption by other websites. If your article is too long, no one will want to read it. Too short, and others may question the value of the content. When writing for the web, do not create articles that exceed 900 words. The primary reason for staying within these parameters is to ensure that your entire article is read and that browsers see your author section.

2. Include an “About the Author” Section with Each of Your Articles

If you want to create a successful article campaign, you must be sure to include an author box at the bottom of your article. This content area should include a short bio of you and your website. Don’t forget to place your keywords in the link text that points back to your site. As other websites post your content, most will attach the author information with your links. These inbound links are essential for improving website ranking.

3. Offer Additional Free Articles

One of the best things to include in your bio box is the mention of additional free articles available by visiting your website. If browsers find your article to be valuable, they may be interested in visiting your site for similar articles. Make sure that these free articles are easy to find on your website.

4. Submit Your Article to the Top Article Directories

Once you’ve created your article, you must submit your article to the top article directories. There are literally hundres of article directories on the web, but many are created to simply generate Adsense revenue. Be sure to search via Google for popular directories and that you only submit your article to those directories that have a Google PR of 4 or higher.

There are a variety of tools you can use to semi-automate the article submission process. You can find a whole host of providers by doing a Google search on article submission. Additionally, you can select some of the top article directories and submit your article manually. Some of the top article directories include: ArticleAlley, ArticleCentral.com, SubmitYourArticle.com, WebProNews.com, and GoArticles.com.

5. Be Patient

Remember, the more articles you produce, the greater opportunity you have to distribute links back to your website. However, focus on quality versus quantity. If you create valuable content, other sites will utilize your articles, producing more and more traffic to your site. It can take weeks, even months for your articles to get distributed throughout the web.

Using the article marketing tips discussed in this article is a great way to begin your next article marketing campaign. If you enjoy writing, and have some expertise in a given field, then make article marketing an essential part of your online marketing strategy.

 

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