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Internet Marketing information, tools, and resources – Marketing Scoop

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Categories: Home | Affiliate Programs | Online Advertising and Promotion | Search Engine Marketing | Website Design

Internet Marketing Articles

Learn the fundamentals of effective Internet marketing including; optimizataion strategies, promotional campaigns, web tracking, and more. Internet marketing is essential for anyone selling a product or service. More than 60% of consumers visit the web for some type of product or service information on a regular basis. Don’t be left out, market your products on the Internet.

Featured Articles

How to Choose an Article Submission Service
Article submissions is the hottest sales lead generation trend on the Web today. However, the article submission process is one of the most boring and tedious tasks around. How can you choose the best company to handle this important process for you? Click for full article…

What you Need to Know About Blogs and Internet Marketing
Many first time bloggers automatically assume that once their blog is setup and they put a few posts on it, they will get some hits and regular readers. This is quite untrue. You won’t get any traffic if no one knows about your blog. Click for full article…

Article Submitter Review
MarketingScoop reviews Article Submitter by Bryxen Software. There are a variety of article submission software packages on the market. How does Article Submitter stack up? Find out as we take a look at the product’s hights and lows. Click for full article…

Tips for Promoting a New Website
There is no point in having a new website that looks beautiful if no one knows about it. You must take some active steps to promote your website. If you are not sure where to begin, here are some steps that are bound to prove useful. Click for full article…

Usability and Accessibility as Important as Search Engine Placements
After attracting visitors to your website through prominent search engine placements, it’s important not to lose them by failing to connect at multiple levels. Different visitors will have different priorities, expectations, and levels of satisfaction. To reach and retain as many as possible and to maximize the chances of conversion, you should consider your site’s usability and accessibility. Click for full article…

What you Need to Know About Blogs and Internet Marketing
Many first time bloggers automatically assume that once their blog is setup and they put a few posts on it, they will get some hits and regular readers. This is quite untrue. You won’t get any traffic if no one knows about your blog. Click for full article…

Google Analytics Case Study: How to Increase Onsite Conversions
Google Analytics has recently been re-designed to help you learn even more about where your visitors come from and how they interact with your site. This case study from CareerBuilder.com shows you how you can improve your results online. Write better ads, strengthen your marketing initiatives, and create higher-converting websites. Click for full article…

Increase Traffic to Your Website with Ezine Marketing
Do you know how to increase traffic to your website with Ezines? These powerful online magazines can help you generate traffic, sell your products, or promote affiliate products quickly and easily. Click for full article…

Proper Linking Strategies Boost Page Rank
There are numerous ways to promote your site. The search engines are the primary source of e-commerce traffic on the Web. Having other sites link to you will be essential in accomplishing three main objectives. Click for full article…

Create an RSS Feed for your Website Step-By-Step
Syndicating your own website content is a great way to provide information to your readers with little or no effort. Using RSS, your updated content is delivered to individuals who have subscribed to your feed automatically. Click for full article…

Top 10 Questions to Answer Before Promoting Your Book
You’ve posted your book on Amazon.com. But, now you can’t find readers and buyers to actually buy your new book. You’re struggling to spread the word and get your name all over so people can find your book website. Click for full article…

Forum Discussions and Traffic for you business
The more people visit your business website the more chances you have of making more sales and acquiring new customers. Granted, not everyone who visits your website will make a purchase. Click for full article…

How to Choose an Article Submission Service
Article submissions is the hottest sales lead generation trend on the Web today. However, the article submission process is one of the most boring and tedious tasks around. How can you choose the best company to handle this important process for you? Click for full article…

Understanding the True Value of a Resource Library
Almost any website can benefit from the addition of a resource library – an area that includes articles covering relevant industry topics. Resource libraries can do more than just give visitors information – they can help the site gain rankings and increase traffic, which will lead to more sales. Learn more about the value of resource libraries and view examples of sites that have successfully put this technique to use. Click for full article…

Valid Ways To Increase Link Popularity
Discover how to increase the link popularity of your website. An essential component of any online marketing program, link popularity is the quickest way to get to the top of the search engine results list. Click for full article…

Expert Envy
Experts have become omnipresent. They’re everywhere: on your favorite television show, on drive time radio programming, on blogs and internet discussion forums, between the pages of nationally popular magazines and your local newspaper. You can’t throw a dart, it seems, without having it hit an Expert on the way to the dartboard. Click for full article…

Go Google Yourself! How are You Known in the Marketing?
IWe need to know how our customers regard us. Are customers clear about who we are and what we can do for them? Go Google yourself to find out how are you known in the Marketplace. Click for full article…

Increasing Conversion Rates
Increasing conversion rate & building your very own hyper-responsive list of customers is very simple & basic – if you know what’s the most powerful word in marketing is. Here’s a list of top 4 free offers to promote in your bio box – to build your list & increase conversion rate. Click for full article…

Boost Your Rankings with SEO
Learn how to increase your search engine rankings with these SEO basics. Click for full article…

Ninety-Four Percent of Business Buyers Go Online
Research shows that ninety-four percent of all business buyers go online at some point in the buying process. For those who are in a business-to-business environment, need to understand the importance of web marketing. Click for full article…

The CAN-SPAM Act: Commercial Email
Discover everything you need to know about CAN-SPAM legislation. Click for full article…

Article Marketing – Increase Traffic to Your Website
One fo the quickest ways to begin generating traffic to your website is with the help of Article Marketing. Are you an expert in something? Do you have a story to tell? Are you interested in sharing what you know with others? If you answered yes to any of these questions, then article marketing is an essential Internet marketing tool. Click for full article…

Choosing Decent Internet Marketers
How not to get sucked in by the online marketing gurus who just want you to continually pay cash for their products rather than building a successful business. Click for full article…

 

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Internet Marketing Tools | Internet Marketing Expert

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Internet Marketing Tools

Learn the fundamentals of effective Internet marketing tools including; optimizataion strategies, promotional campaigns, web tracking, and more. These tools are available for download, just click and save..

Free Internet Marketing Tools

Best Of The Google Analytics Blog PDF
This whitepaper from Morevisibility gives you some of the best analytical advice you’ll find related to Google Analytics. It is packed with ideas to better utilize this data-rich tool to its fullest. All posts have been written by Joe Teixeira, MoreVisibility’s Manager of Web Intelligence.r. Click here…

Building Customer Trust Online PDF
Trust. It’s a simple word, representing a fragile bond you build with your customers. As the success or failure of your online business depends largely on trust, it’s critical to determine how shoppers perceive the trustworthiness of your website, your brand, the quality of information you provide and the products and services you offer. Click here…

Website Launch Checklist PDF
Now that you’ve designed your website, its time to launch it. Use this checklist to ensure that you’re doing everything necessary for the search engines to realize your site is live. Click here…

Free Website Directories: Add Your Site
Increasing your link popularity is easy if you know how. Submitting your site to Wesite directories is one of the fastest methods for getting your site indexed and building valuable links. Click here…

Free SEO Report: How to Reach the Top of the Search Engines PDF
This easy-to-follow report from MarketingScoop.com is all you need to reach the top of the search engines. Learn the secrets of SEO from actual experts who have achieved #1 rankings for chosen search terms on Google, Yahoo! and more. Click here…

8 Seconds to Capture Attention: Landing Page Report PDF
It’s estimated that up to 50 percent of visitors to landing pages will bail in the first eight seconds.1 And while that amount of time can feel like an eternity to a bull rider in the rodeo, it’s a mere blink of an eye to an email marketer hoping for strong conversions and a positive return-on-investment. Click here…

CAN-SPAM Law PDF
This PDF is the actual CAN-SPAM law currently on the books. If you’re a Marketer, see the law for… Click here…

 

Marketing Tools

 

 

 

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How to Avoid Duplicate Content Penalties

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Free reprint articles from marketing experts – marketing, Internet marketing secrets, and more

You’re welcome to reprint these articles on your website and in your e-newsletters free of charge, provided:

  • you don’t change the article in any way
  • you include the byline (including a link to our website )
  • in doing so you agree to indemnify Marketing Scoop and its directors, officers, employees and agents from and against all losses, claims, damages and liabilities which arise out of their use

TIP: By viewing and copying the source, you’ll be able to retain all formatting.

Avoiding the Use of Duplicate Content

By Michael Fleischner | Marketing Expert, Internet Marketing Secrets*

You may have heard the latest debate about duplicate content. The question on everyone’s mind is how to best manage your content in order to avoid being penalized by Google and other search engines. There are a number of techniques you can use that won’t impact your publishing or article marketing program.

Implement the following techniques when publishing content for use on your website or for improving search engine optimization rankings.

1. Always publish original content on your website. Don’t be caught using duplicate content unless you must. You control the content on your website so don’t take this issue lightly. Use fresh, original content that appeals to your readers. If replicating content, change it up a bit or use an excerpt with a link to the full article.

2. When article marketing, include the article on your site first. If you’re using article marketing to promote your website, publish the article on your site first. I suggest not distributing the article for at least 3 – 5 days. This gives the Google bot time to crawl the content and know its there (published by you).

3. Distribute your content to top article distribution sites first! When distributing your articles, target the largest article directories first (ezinearticles, goarticles, etc.). I would recommend changing the title, article description, intro paragraph, and last paragraph slightly from what you have posted on your site.

4. Complete your distribution to second and third tier article directories. At this point, the value gained is less than the primary article distribution sites. The true value of these sites is the possibility of a webmaster using the content on their own site complete with author box. Again, I would modify the article once prior to distributing to all of these sites, but don’t spend a lot of time on it.

5. Update content on your site regularly. If you want to optimize the value of your content, be sure to update information regularly. This is not say that your content has to change daily, but new content should be added to position your site as a valuable source of information.

6. Offer an RSS feed. After your article has been published to your website, be sure to encourage users to access this content via an RSS feed. A feed allows users to get access to your content through a feeder or back link to your site. As a result, they are less likely to copy and post your content. Rather, they can provide an excerpt and link to the original content that is present on your website.

As always, you want to be cognizant of what Google is doing and how they are viewing content. To avoid being penalized, post content to your site first. After a short waiting time, modify the article slightly and post to the major article distribution sites. Then you’re ready to distribute to second and third tier article distribution sites. Through this method you can enjoy the benefits of original content and all of the back links that come with it.

*Michael Fleischner is an Internet marketing expert and the president of MarketingScoop.com, the Internet’s biggest source of marketing information and free marketing resources. He has more than 12 years of marketing experience and has appeared on The TODAY Show, Bloomberg Radio, and other major media. Visit The Marketing Blog for further details, marketing secrets, or more FREE reprint articles.

 

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Internet Marketing | Marketing Scoop

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Basics – Internet Marketing

Learn the fundamentals of effective Internet marketing including; optimizataion strategies, promotional campaigns, web tracking, Google and more. Internet marketing is essential for anyone selling a product or service. More than 2/3rds of all consumers visit the web for some type of product or service information on a regular basis. Don’t be left out, market your products on the Internet.

Featured Articles

Google Analytics Case Study: How to Increase Onsite Conversions
Google Analytics has recently been re-designed to help you learn even more about where your visitors come from and how they interact with your site. This case study from CareerBuilder.com shows you how you can improve your results online. Write better ads, strengthen your marketing initiatives, and create higher-converting websites. Click for full article…

Boost Your Rankings with SEO
Search engine optimization is essential for anyone promotion a website. Learn how to increase your search engine rankings with these SEO basics. Click for full article…

How to Choose an Article Submission Service
Article submissions is the hottest sales lead generation trend on the Web today. However, the article submission process is one of the most boring and tedious tasks around. How can you choose the best company to handle this important process for you? Click for full article…

More…

Recommended Products

SEO Elite
Learn how this revolutionary software can be used to consistently average over 15,000 visitors to your website, per day – Using only FREE search engines traffic from Google, Yahoo, and MSN!

Article Submitter Pro
This tool is the best on the market for submitting your articles to article directories and other sites that feed the internet with fresh content. Article submission is one of the best and most effective ways to increase your search engine ranking results.

Directory SubmitterDirectory Submitter
Build more than 1,000 one -way links to your website with this online marketing tool. The Directory Submitter is your key to submitting your site to hundreds of key Internet directories. This tool is easy to use and gets results!.

 

Free Internet Marketing Tools

Website Launch Checklist PDF
Now that you’ve designed your website, its time to launch it. Use this checklist to ensure that you’re doing everything necessary for the search engines to realize your site is live. Click here…

Free SEO Report: How to Reach the Top of the Search Engines PDF
This easy-to-follow report from MarketingScoop.com is all you need to reach the top of the search engines. Learn the secrets of SEO from actual experts who have achieved #1 rankings for chosen search terms on Google, Yahoo! and more. Click here…

8 Seconds to Capture Attention: Landing Page Report PDF
It’s estimated that up to 50 percent of visitors to landing pages will bail in the first eight seconds.1 And while that amount of time can feel like an eternity to a bull rider in the rodeo, it’s a mere blink of an eye to an email marketer hoping for strong conversions and a positive return-on-investment. Click here…

..More

Helpful Internet Marketing Links

TrafficSwarm: Increase Traffic to Your Website
Exchange traffic with other sites while accessing relevant content. TrafficSwarm is the most popular and effective traffic exchange program available.

Get Google Ads Free
Learn the secrets of an Internet marketing who received Google ads for free totalling $87 million… making over $314 Million as a result of this free pay per click advertising technique!

Blog Directory | Submit Your Blog
This is a fantastic resource for anyone either looking for or promoting their blog. Inclusion in this blog directory will help improve your blog’s listing on search engine results.

Internet marketing is your key to marketing success. Every day more and more individuals use the Internet for finding products and services, conducting research, and much more. Start your Internet marketing today!

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The Art of Negotiating

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The Art of Negotiating

Every aspect of our business & personal life requires negotiation

When we realize that virtually every aspect of our business and personal life requires negotiation, the benefit of being a better, more efficient negotiator is clear. Negotiating skills are not usually part of our formal education, though we use these skills all day, every day. These skills are at the very core of both our professional and personal lives.

It doesn’t matter if we run General Motors or the corner snowball stand or our households, we all have to communicate and convince effectively. What is negotiation, anyway? Negotiating can be explained as simply as “working side by side with other to achieve some beneficial result.”

Luckily, it is a practical skill that can be learned. It is not a genetic trait we’re born with, like blue eyes or black hair. So no matter what our age or our position in life, if we develop a certain attitude about negotiating, pay attention to honing our skills, then our life will run smoother. Some things to remember when developing a negotiating strategy:

  • Act collaboratively, not competitively. It is not “me against you.” When we see the other person as a bargaining partner, we are aware that everyone must come away with a benefit. It is a big mistake to think someone is going to give you something for nothing. So try to determine what it is the other person might want, in exchange for what you want. And then present your case to show them that, if they will help you get what you need, you will help them get what they need. Make “Mutual Benefit” your mantra.
  • Personalize the situation; deal as individuals, not as institutions or corporations. You are not talking to “the Tchula bank” but to Charlie Smith, the person sitting in front of you, who represents the bank. Flesh and blood Charlie Smith. Realize that you negotiate on behalf of yourself, representing the company. When you see the other person in this light, you are able to look them in the eye.
  • Increase your expectations. You usually get what you expect to get. If you don’t think you will get the promotion, you probably won’t. If you don’t think you will land the contract, you probably won’t. There is no way you will put your best effort forward if you think, in the back of your mind, you won’t succeed anyway. So you might as well act as if you expect to get whatever it is you want. You will be pleasantly surprised when you do! You see, when you truly expect to get what it is you are seeking, others see this in you.
  • Know what you want. Sounds simple, doesn’t it? But surprisingly, there are many times when we go in to a negotiating session saying, “Let’s see what they offer us.” Why let the other person decide what you will get? Nobody knows your business or your life as you do. Being able to state specific proposals gives you strength.
  • Stay focused on the real issues. Decide what you absolutely want to come away with; what extra’s it would be nice to come away with; and what you can do without if you need to give them up to reach an agreement. Why do you need to determine these things in advance? Because in the “heat of battle” you won’t be able to focus on these issues so easily, and you could be very surprised at what you didn’t get or at what you gave away.
  • Prepare. Do you homework; thoroughly research the person or company with which you’ll be dealing. Is the company an innovative one or a staid one? Is the person with whom you are negotiating known for being creative or for being more traditional? With all the information available on the Internet today, there is virtually nothing we can’t find out beforehand. Whether we are researching a corporation or a person.
  • Just Google-ing someone is likely to bring up something we didn’t know. And of course, there is the old-fashioned way: just ask. Ask industry colleagues (non-competing ones) or acquaintances. It should not surprise you how much people like to talk about what and who and how much they know!
  • Make time your ally. Try to know your counterpart’s deadline without giving away yours. Why? Because if I know your deadline to solve a problem or come to an agreement, I can stall any decision up to the point I know you have to make a decision. Most concessionary behavior and settlement action occur close to someone’s deadline; don’t let it be yours.

These are just a few of the many points necessary to knowing more about the negotiating process. Will practicing negotiation skills take time and effort? Of course. But becoming a more efficient, smarter negotiator will bring you many rewards in both your professional and personal life.

About the Author
Liz Tahir is an international marketing consultant, speaker, and seminar leader, whose mission is to help companies be more effective and profitable. Based in New Orleans, LA, USA, she can be contacted at (504)-569-1670; [email protected]; http://www.liztahir.com.

 

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