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Market Research Information | MarketingScoop

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Market Research

Learn the fundamentals of effective Market Research including; data collection, data analysis, sample sizing, and more by reading articles submitted by market research experts. From basic research methods to competitive intelligence, we have the resources you need.

Featured Articles

Collecting Information on Your Competitors
Discover the Do’s and Dont’s of competitive intelligence. This article provides an outline of what methods are considered illegal and gives you ideas for gathering information in and ethical way. Click for full article…

Where Consumers Do Their Product Research
If you’re wondering where consumers get their product information, you should see report summary. Click for full article…

Only One Survey Question Matters
Discover what survey question is the best predictor of future purchase behavior. Click for full article…

Helpful Links

Dialog
Providing online-based information services to organizations in such fields as business, science, engineering, finance and law.

eMarketer
Data, research, and analysis on e-business, online marketing, and emerging technologies.

Forrester Research
Forrester Research is a leading market research company that provides pragmatic and forward-thinking advice about technology’s impact on business and consumers.

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Marketing Strategy Articles | Marketing Expert

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Marketing Strategy Home | Branding | Segmentation | Strategic Planning

Marketing Strategy Articles

Learn the fundamentals of marketing strategy. From segmentation to effective planning, you’ll learn what you need to build a great brand, stay ahead of the competition, and more. In this section, you can find helpful tools that make marketing strategy development simple and comprehensive.

Featured Articles

How to Develop a Marketing Strategy
Learn how you can write a marketing strategy to inform your marketing planning and tactics. Follow the suggested process to develop an effective marketing strategy that produces sales and marketing results. Click for full article…

Would You Like Fries With That?
The reality of business is that customers want to be sold. They love to buy for their own reasons. Up-selling & cross-selling are two sales techniques used by professional sales & service staffs to increase sales. Are you making the most of your suggestive selling? Click for full article…

7 Strategy Execution Themes
Marketplace strategy execution ranks high in the top ten issues that senior managers must face today.Adopt some strategies that will drive your organization in the right strategic direction. Click for full article…

Perfecting the Art of Silence in Negotiating
Silence is the secret tool of power negotiators. Knowing when to listen, not talk… and use facial expressions to make a point. Here are five tips on how perfecting the art of silence can make you a better negotiator. Click for full article…

The Beginners Guide to Marketing Planning and Setting SMART Objectives
Business and marketing planning is a lengthy process that leaves most of us running for the hills in a vain attempt to avoid it. But with a little focus you can speed up the process and make your marketing planning all the more effective. Smart Monkey Marketing reveals how setting objectives (and not just any objectives, we’re talking SMART objectives) can ensure your business thrives. Click for full article…

Is Traditional Small Marketing Business Dead?
If you are not attracting new customers the way you should, here is sure-fire approach you can take immediately to make a dramatic impact on the bottom-line. Click for full article…

Prospecting Tips
Frequently, salespeople feel that they need their prospect or customer more than the prospect or customer needs them.Here are some prospecting tips in order to succeed in sales. Click for full article…

Call Killing Phrases: Avoid Them
“How are you?”. How often have you started a call with this phrase? If you do use this phrase as an opening for your introductory call, please stop immediately. It’s an introductory call-killer and this is why. Click for full article…

Hurry Up and Wait
Businesses are devising all sorts of ways to save company time & money; it generally is at the expense of the customer. Can a company ever profit enough to justify wasting a customer’s time, & sending him in to fury? Click for full article…

Would You Like Fries With That?
The reality of business is that customers want to be sold. They love to buy for their own reasons. Up-selling & cross-selling are two sales techniques used by professional sales & service staffs to increase sales. Are you making the most of your suggestive selling? Click for full article…

Objections Overruled
The Objections offer valuable insights into clients’ concerns, fears & values. Once you understand these you can tailor your responses accordingly & thus sell more effectively. Click for full article…

Sales Management Strategy
Most business leaders don’t know how to structure their sales organizations or even themselves for maximum productivity. They don’t know how to change, adapt and re-organize for new stages of growth. Whether you are a one-person army or a large-scale sales force, you can learn and leverage my golden secrets to super sales mastery. Click for full article…

How Inquisitive Are You?
Questions are cues to customers. They uncover customers’ needs & wants, their fears & frustrations. They’ll tell all you need to know to formulate your sales approach. Read, to know how good are the questions you are asking? Click for full article…

Marketing ROI: Make Sure Your Marketing is Making Money
Today, if you ask any marketer what his biggest challenges are you will no doubt here Return on Investment (ROI) at the top of their list. With competitive pressures, businesses more focused on profitable growth, and an increased need to do more with less, marketing professionals need to generate favorable returns on most – if not all of their marketing campaigns. Click for full article…

Pricing your Products and Services for Ultimate Growth
Developing an attractive price for what you have to offer is both an art and science. Learn from the marketing experts who have cracked the code on pricing products and services. These tips make it easy for anyone who needs to price a product. Click for full article…

The Art of Negotiating
Every aspect of our business & personal life requires negotiation, if we develop a certain attitude about negotiating, pay attention to honing our skills, then our life will run smoother. Some things to remember when developing a negotiating strategy… Click for full article…

Growing Your Business One Customer at a Time
Big money isn’t as much in winning customers as in keeping customers. Think of them as individuals–each individual customer’s perception of your company will determine how well you do this. Here are some easy, down-home steps-to-remember when you want to keep ’em coming back! Click for full article…

Business Growth Tips: Roadmap to Business Growth
To increase your company’s business growth, your new thinking and priorities should focus on Finding hidden opportunities, applying product discipline and discovering customer niches. Click for full article…

Learn-Teach-Sell Yourself to More Sales
To help create a competitive edge in the marketplace, we must find ways to distinguish our selling process from our rival’s. For that every sales call needs to include the “Learn, Teach, Sell” concept. Click for full article…

How to Retain and Grow Your Customers
If your marketing is effective, you’re generating leads and acquiring customers. A new customer is your best opportunity for creating a company advocate – one who tells others about your products, services, and business. Find out how to leverage your new customers for stronger relationships and more sales. Click for full article…

Fundamental Strategic Marketing Mistakes to Avoids

Be sure to avoid these strategic marketing pitfalls in order to optimize your marketing strategy. Click for full article…

Sales Lead Generation: 8 Powerful Techniques to Help You Reach Your Sales Prospects
Most of the fastest growing B2B companies do not rely solely on just one sales lead generation method. They have a complete arsenal of sales lead generation tools at their fingertips, that they can use at any given time. Click for full article…

Marketing to Women
Women as consumers are different from men as consumers in so many ways! Men are more direct-driven to their destination goal, while women meander and enjoy the journey. Women are multi-taskers and jugglers trying to stay in control while working hard at many different things in their life. Click for full article…

How to Develop a Marketing Strategy
Learn how you can write a marketing strategy to inform your marketing planning and tactics. Follow the suggested process to develop an effective marketing strategy that produces sales and marketing results. Click for full article…

#1 Selling Perspective for Revenue Driven Firms
Most people, when they think of the words sales, customer, revenue, they tend to think of thosecompanies that have prototype salespeople whose sole purpose is to proactively bring revenue in the door. Click for full article…

Hold The Front Page!
Do you know the difference in marketing response between an article on the front page of a national newspaper and a smaller list of people who know and like you and are ready to buy? Click for full article…

B2B Marketing: Drive Leads & Sales With A “Get It Out” Approach
Most business-to-business marketers should aim for “get it out” and “good enough” rather than aim for perfection when it comes to marketing to drive leads and sales. Click for full article…

How to Frugally Market Your Business
Setting yourself up as a freelance designer? Going solo can feel like a daunting prospect, but if you have a good self-promotion strategy you’ll find work in no time. Click for full article…

Pricing Strategy 101
If you are launching a new product you’ll need to set the right price. Learn how to set a price and multiple pricing options with tiered pricing. Click for full article…

10 Reasons Your Strategy Should Include the Web
In this article you will learn a number of reasons why your marketing strategy should include the Internet as a core marketing channel. Click for full article…

What Is Your Value Proposition?
Having a value proposition is essential for any business, product, or service. Click for full article…

Emotional Marketing?
Brands that drive emotion are here to stay. Learn about the importance of delivering a brand experience. Support your brand experience with marketing that gets people to try, experience, and buy your product or service. Click for full article…

Cross Selling Made Easy
The only way to grow your business is through the acquisition of new customers or by increasing your share of wallet with existing customers. Cross-selling doesn’t have to be difficult if you focus on customer needs, solve problems first, and focus on what’s in it for the customer. Read this article to learn more. Click for full article…

When Low Price Competitors Steal Your Market Share
What should you do when your competitors lower price to steal marketshare? Before you start discounting products and services, learn about the options that won’t destroy your margins. Click for full article…

Defining Your Marketing Strategy
Struggling to determine which marketing strategy is best for your business? Learn about some of the more popular marketing strategies employed by winning companies. Click for full article…

Focus Your Marketing
Seven strategies for getting the most of your marketing. Implement these strategies to kick-start your marketing efforts or generate the results you’re looking for. Click for full article…

Try Before You Buy Lifts Conversion Rates
What do you do when the merchandise you’re offering is too large for a free trial period? Give consumers the option of coming to you to try, test, or consumer. Learn how Maytag Corp is using this technique to sell high priced inventory. Click for full article…

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Marketing Strategy | MarketingScoop

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Branding | Segmentation | Strategic Planning

Marketing Strategy

Learn the fundamentals of marketing strategy. From segmentation to effective planning, you’ll learn what you need to build a great brand, stay ahead of the competition, and more. In this section, you can find helpful tools that make marketing strategy development simple and comprehensive.

Featured Articles

How to Develop a Marketing Strategy
Learn how you can write a marketing strategy to inform your marketing planning and tactics. Follow the suggested process to develop an effective marketing strategy that produces sales and marketing results. Click for full article…

Hurry Up and Wait
T Businesses are devising all sorts of ways to save company time & money; it generally is at the expense of the customer. Can a company ever profit enough to justify wasting a customer’s time, & sending him in to fury? Click for full article…

Would You Like Fries With That?
The reality of business is that customers want to be sold. They love to buy for their own reasons. Up-selling & cross-selling are two sales techniques used by professional sales & service staffs to increase sales. Are you making the most of your suggestive selling? Click for full article…

More…

Free Tools

Instruction for Strategic Planning Document Word Format
Developing a strategic marketing plan is one of the most difficult and advanced tasks that a marketing professional must do. To simplify the process, we have developed step-by-step instructions for creating a strategic plan document. Click here…

Message Creation Worksheet Powerpoint
One of the most important parts of creating a marketing strategy is to develop messaging. Doing so ensures that you are communicating the necessary information in a manner that will resonate with your target audience. Use this message creation worksheet to develop the right message for your next marketing campaign. Click here…

Message Map Powerpoint
Are you trying to develop a solid message that can motivate your prospects to buy? Use this message map to construct a marketing message that gets results. Click here…

Helpful Links

BtoBonline
This print and online magazine is for the marketing strategist. The magazine is an easy read and sure to give you the business to business marketing strategy you’re looking for.

 

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Market Research Articles and Information | MarketingScoop

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Basics – Market Research

Learn the fundamentals of effective Market Research including; data collection, data analysis, sample sizing, and more by reading articles submitted by market research experts. From basic research methods to competitive intelligence, we have the resources you need.

Featured Articles

Collecting Information on Your Competitors
Discover the Do’s and Dont’s of competitive intelligence. This article provides an outline of what methods are considered illegal and gives you ideas for gathering information in and ethical way. Click for full article…

Where Consumers Do Their Product Research
If you’re wondering where consumers get their product information, you should see report summary. Click for full article…

Only One Survey Question Matters
Discover what survey question is the best predictor of future purchase behavior. Click for full article…

 

 

 

 

 

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category for info on marketing, internet marketing, search engine optimization and more

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Internet Marketing Articles | MarketingScoop

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Categories: Home | Affiliate Programs | Online Advertising and Promotion | Search Engine Marketing | Website Design

Internet Marketing Articles

Learn the fundamentals of effective Internet marketing including; optimizataion strategies, promotional campaigns, web tracking, and more. Internet marketing is essential for anyone selling a product or service. More than 60% of consumers visit the web for some type of product or service information on a regular basis. Don’t be left out, market your products on the Internet.

Featured Articles

How to Choose an Article Submission Service
Article submissions is the hottest sales lead generation trend on the Web today. However, the article submission process is one of the most boring and tedious tasks around. How can you choose the best company to handle this important process for you? Click for full article…

What you Need to Know About Blogs and Internet Marketing
Many first time bloggers automatically assume that once their blog is setup and they put a few posts on it, they will get some hits and regular readers. This is quite untrue. You won’t get any traffic if no one knows about your blog. Click for full article…

Article Submitter Review
MarketingScoop reviews Article Submitter by Bryxen Software. There are a variety of article submission software packages on the market. How does Article Submitter stack up? Find out as we take a look at the product’s hights and lows. Click for full article…

Tips for Promoting a New Website
There is no point in having a new website that looks beautiful if no one knows about it. You must take some active steps to promote your website. If you are not sure where to begin, here are some steps that are bound to prove useful. Click for full article…

Usability and Accessibility as Important as Search Engine Placements
After attracting visitors to your website through prominent search engine placements, it’s important not to lose them by failing to connect at multiple levels. Different visitors will have different priorities, expectations, and levels of satisfaction. To reach and retain as many as possible and to maximize the chances of conversion, you should consider your site’s usability and accessibility. Click for full article…

What you Need to Know About Blogs and Internet Marketing
Many first time bloggers automatically assume that once their blog is setup and they put a few posts on it, they will get some hits and regular readers. This is quite untrue. You won’t get any traffic if no one knows about your blog. Click for full article…

Google Analytics Case Study: How to Increase Onsite Conversions
Google Analytics has recently been re-designed to help you learn even more about where your visitors come from and how they interact with your site. This case study from CareerBuilder.com shows you how you can improve your results online. Write better ads, strengthen your marketing initiatives, and create higher-converting websites. Click for full article…

Increase Traffic to Your Website with Ezine Marketing
Do you know how to increase traffic to your website with Ezines? These powerful online magazines can help you generate traffic, sell your products, or promote affiliate products quickly and easily. Click for full article…

Proper Linking Strategies Boost Page Rank
There are numerous ways to promote your site. The search engines are the primary source of e-commerce traffic on the Web. Having other sites link to you will be essential in accomplishing three main objectives. Click for full article…

Create an RSS Feed for your Website Step-By-Step
Syndicating your own website content is a great way to provide information to your readers with little or no effort. Using RSS, your updated content is delivered to individuals who have subscribed to your feed automatically. Click for full article…

Top 10 Questions to Answer Before Promoting Your Book
You’ve posted your book on Amazon.com. But, now you can’t find readers and buyers to actually buy your new book. You’re struggling to spread the word and get your name all over so people can find your book website. Click for full article…

Forum Discussions and Traffic for you business
The more people visit your business website the more chances you have of making more sales and acquiring new customers. Granted, not everyone who visits your website will make a purchase. Click for full article…

How to Choose an Article Submission Service
Article submissions is the hottest sales lead generation trend on the Web today. However, the article submission process is one of the most boring and tedious tasks around. How can you choose the best company to handle this important process for you? Click for full article…

Understanding the True Value of a Resource Library
Almost any website can benefit from the addition of a resource library – an area that includes articles covering relevant industry topics. Resource libraries can do more than just give visitors information – they can help the site gain rankings and increase traffic, which will lead to more sales. Learn more about the value of resource libraries and view examples of sites that have successfully put this technique to use. Click for full article…

Valid Ways To Increase Link Popularity
Discover how to increase the link popularity of your website. An essential component of any online marketing program, link popularity is the quickest way to get to the top of the search engine results list. Click for full article…

Expert Envy
Experts have become omnipresent. They’re everywhere: on your favorite television show, on drive time radio programming, on blogs and internet discussion forums, between the pages of nationally popular magazines and your local newspaper. You can’t throw a dart, it seems, without having it hit an Expert on the way to the dartboard. Click for full article…

Go Google Yourself! How are You Known in the Marketing?
IWe need to know how our customers regard us. Are customers clear about who we are and what we can do for them? Go Google yourself to find out how are you known in the Marketplace. Click for full article…

Increasing Conversion Rates
Increasing conversion rate & building your very own hyper-responsive list of customers is very simple & basic – if you know what’s the most powerful word in marketing is. Here’s a list of top 4 free offers to promote in your bio box – to build your list & increase conversion rate. Click for full article…

Boost Your Rankings with SEO
Learn how to increase your search engine rankings with these SEO basics. Click for full article…

Ninety-Four Percent of Business Buyers Go Online
Research shows that ninety-four percent of all business buyers go online at some point in the buying process. For those who are in a business-to-business environment, need to understand the importance of web marketing. Click for full article…

The CAN-SPAM Act: Commercial Email
Discover everything you need to know about CAN-SPAM legislation. Click for full article…

Article Marketing – Increase Traffic to Your Website
One fo the quickest ways to begin generating traffic to your website is with the help of Article Marketing. Are you an expert in something? Do you have a story to tell? Are you interested in sharing what you know with others? If you answered yes to any of these questions, then article marketing is an essential Internet marketing tool. Click for full article…

Choosing Decent Internet Marketers
How not to get sucked in by the online marketing gurus who just want you to continually pay cash for their products rather than building a successful business. Click for full article…

 

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