Collecting high-quality data to inform decisions has never been more critical for business success. However, traditional surveys often fail with low response rates of 14% on average. Enterprise survey software solves this problem through advanced, large-scale polling solutions.
This definitive guide will walk through the top enterprise tools available today to take your data collection initiatives to the next level. Equipped with capabilities to target audiences, create optimized surveys, automate analysis and seamlessly integrate with existing systems, modern platforms are mission-critical for leaders to shape effective strategies.
Exploring the comparative strengths of top-rated solutions, with pros/cons and pricing transparency, you’ll be empowered to select the best fit to transform fragmented feedback into unified insights. Let’s get started!
The Power of Enterprise Survey Software: Key Benefits
Before reviewing individual solutions, let‘s overview some core benefits enterprise survey software drives for organizations:
- Higher quality data – Advanced targeting, optimized surveys, and automated workflows mean more respondents and useful input
- Broader reach – Collect insights across customer, employee, partner and other stakeholder groups at scale
- 360° view of perceptions – Centralized enterprise software creates complete view vs siloed surveys
- Improved decision making – Democratized access to quantified stakeholder feedback guides better choices
- Boosted productivity – Automated administration from deployment to analytics frees up valuable time
Let‘s explore leading solutions available to start capturing these benefits today.
1. SurveyMonkey: The All-In-One Crowd Favorite
Trusted by hundreds of thousands globally, SurveyMonkey takes the top spot given its combination of powerful enterprise-grade capabilities and intuitive ease of use.
Key SurveyMonkey Features & Capabilities:
- AI-powered survey design, targeting, analysis and recommendations
- Library of 250+ expert survey templates to customize
- Over 100 survey question types supported
- Collect responses via web, email, social media, SMS and offline
- Zapier integration with 1,000+ apps like MailChimp, HubSpot and Google Sheets
- Real-time results dashboard with custom reporting
- ISO/IEC 27001 and SOC 2 compliance
I especially appreciate SurveyMonkey’s AI capabilities, which guide users through optimized design and help preempt survey fatigue or unclear questions that lead respondents to abandon a survey. For professionals without deep survey expertise, this provides crucial guardrails.
At the enterprise level, SurveyMonkey touts clients including HP, Adobe, IBM, Verizon and others who rely on the platform to centralize cross-functional feedback. With advantaged pricing for higher volume surveys, it remains cost-competitive as well.
Potential Limitations: While SurveyMonkey ultimately enables sophisticated surveys, some advanced researchers may desire more complex logic capabilities or statistical analysis tools compared to dedicated market research software. But for most use cases, it has all the enterprise must-haves covered.
Pricing: Starts at $25/user/month when billed annually
Clearly, there are many good reasons SurveyMonkey sits atop the enterprise survey software landscape. Its combination of ease-of-use and enterprise-grade power position it as a leader for good reason.
2. QuestionPro: Going Beyond Polls for Market Research
While often associated with online polls, QuestionPro offers enterprise and SMB clients full-service market research capabilities backed by a robust survey platform.
Trusted by brands like Pepsi, Forbes, Microsoft and Airbnb, QuestionPro provides access to over 22 million global survey respondents along with tools to target, field and analyze surveys at scale. Some top features include:
- Drag-and-drop form, quiz and poll builders
- Targeted access to consumer panels, B2B contacts and specialty groups
- Multilingual surveys in 20+ languages
- Powerful survey logic with SKU mapping
- AI-based text and image analysis for open-ended questions
- Salesforce, Slack and Power BI integrations
- Custom reporting with data exports
I’m particularly impressed with QuestionPro’s text analysis capabilities applied to open-ended questions, which can be hugely valuable for net promoter score (NPS) surveys. Segmenting verbatim feedback with associated sentiment scoring allows businesses to readily identify recurring themes around customer and employee pain points. QuestionPro also stands out with multilingual support for global enterprises.
Pricing sits on the higher end for SMBs, with plans starting at $499/month for core features supporting up to 5 users. However, its specialization around market research makes QuestionPro favorable for those not needing general-purpose survey capabilities.
3. SurveySparrow: Boosting Survey Completion With an Engaging Mobile-First Experience
One consistent pain point in external survey research is low opt-in rates and incomplete responses once started. SurveySparrow tackles this directly through an engaging, mobile-first and conversational interface.
Mirroring messaging apps in UI, SurveySparrow emphasizes an interactive question-and-answer flow keeping respondents engaged. Features including typing indicators that mimic live chat conversations further differentiate the user experience as surveys feel less static and more like relatable interactions.
By catering heavily to smartphones and personalization with features like nimble logic jumps, SurveySparrow boosts completion rates that directly translate to higher quality, actionable input.
From a researcher workflow perspective, I also appreciate SurveySparrow’s automation around reminders and scheduling recurring surveys. This prevents teams from losing touch with candidate groups over extended study periods. Useful notifications keep participation consistent without added manual effort.
Some other notable SurveySparrow strengths include:
- Conditional survey logic personalizing experience
- Scheduled reports automatically delivered to emails
- Custom CSP-compliant security configurations
- Zapier and Integromat app integrations
For researchers frustrated with low response volumes, SurveySparrow warrants consideration to improve input quality through innovative engagement tactics and automation.
Pricing: Plans starting at $19/month for up to 200 responses
4. Typeform: The Engaging, Analytics-Driven Hybrid
In a similar vein to SurveySparrow emphasizing respondents first, Typeform additionally packs robust back-end analytics orienting it as a leading enterprise option.
Typeform excels at guiding visually sleek, on-brand surveys with interactive components like photos, video and progress bars that feel fluid on both desktop and mobile. skip logic then allows adaptive question paths based on user responses.
Typeform further stands out allowing open text answers up to 25,000 characters – enabling researchers to collect extensive qualitative data. This flexibility captures contextual insights common interviews would provide.
On the analysis side, Typeform delivers an impressive built-in suite covering:
- Overall scores benchmarking survey performance
- Drop-off heatmaps showing where users exited
- Answer trends analyzing selections
- Exportable raw data and analyzed outputs
The ability to not only field polished surveys but also slice response volumes, analyze sentiment and behaviors, and export inputs to dedicated analytics software gives Typeform an advantaged position straddling design and insights capabilities.
Top that off with Zapier allowing Typeform connectivity to 1,000+ apps, multilingual support in over 20 languages, and hidden gem advanced features like partial response saving, and it’s evident why enterprises like Airbnb, Uber and Amazon Music leverage Typeform.
Pricing overview: Starts at $336/year for Basic plan then scales through Plus and Business tiers
Finding Your Fit Among Top Enterprise Survey Software Solutions
Given the level of investment often involved (both monetary and through internal stakeholder adoption), selecting the right enterprise survey tool warrants careful consideration.
Beyond core features, also weigh factors like:
- Available training and support
- Compliance and data security
- Scalability to meet current and future response volumes
- Integrations with your existing martech and BI stack
- Ongoing platform enhancements
Most leading enterprise providers offer 14-30 day free trials to validate capabilities align to requirements. Leverage hands-on experience combined with the overview provided here to guide your choice.
Prioritizing constituent-facing experience and back-end insights capabilities positions organizations to unlock the true potential of accurate, actionable survey data that guides strategies and transforms results.
The Bottom Line
When leveraged to its full capabilities, advanced enterprise survey software provides a mission-critical bridge bringing visibility to customer, employee and operational insights that shape strategies and impact performance.
Hopefully this guide has armed you with a useful framework, innovative tactics and transparency around leading options available to strengthen data collection for your organization.
Now the exciting work begins as you put insights in motion across critical initiatives! Feel free to reach out with any additional questions on making enterprise survey software a value driver.
