The 14 Best eCommerce Platforms for Your Small or Medium Business in 2023

Launching an online business is easier today than ever thanks to the proliferation of powerful eCommerce platforms catering from small startups to enterprise retailers.

The global rise of eCommerce, fueled by the Covid pandemic, provides tremendous potential for SMBs to successfully sell their products or services online to a worldwide audience.

However, with hundreds of options to consider, identifying the right platform tailored to your business needs can get extremely overwhelming.

This leads most entrepreneurs to ask:

  • What is the best eCommerce software for a small or medium sized online store?
  • How do I evaluate Christopher solutions across crucial criteria like cost, security compliance and scalability?

By the end of this comprehensive guide, my goal is to answer these critical questions for you and evaluate the 14 leading eCommerce platform options for SMB retailers in 2023.

I have analyzed over 50+ solutions extensively and shortlisted the top performers across 10 key criteria. With decades of combined experience in the eCommerce technology industry, our team will highlight must-have features along with pro tips helping you make the smartest decision scaled to the long term needs of your online business.

Let‘s dive in!

Key Buyer Personas This Guide Is Perfect For

Before we delve into recommendations, it‘s important to set context around the most common SMB buyer personas that can derive immense value from this content:

Non-Technical Founders

Entrepreneurs starting their first ever online business without a technical co-founder face two key challenges – picking the right software abd managing the technology. This guide serves as an approachable playbook for critically evaluating your options and simplifying your buying decision. By highlighting solutions like no-code site builders requiring minimum expertise, I simplify the path to getting your store online.

eCommerce Consultants

Technology consultants advising online retailers on core infrastructure must evaluate myriad complex options for their clients. This guide offers an impartial analysis of platforms across critical parameters allowing you to match business needs with the ideal software solution. Leverage the pro tips and insights to strengthen long-term client relationships.

Marketing Managers At Retail Chains

Multi-store retailers aiming to unify digital and brick-and-mortar sales face a headaches with managing technology, systems integrations and dimensions like omni-channel analytics. As online revenue explodes across the industry, this guide serves as an actionable tech selection blueprint for retail chain marketing heads evaluating their infrastructure upgrades.

Technical Decision Makers

CTOs and engineering leads care deeply about architectural elements like API availability, hosting stack implications and developer community support. This guide offers unbiased technical insights that technology decision makers require including scalability limitations, customization constraints, skill set requirements and hidden niche solution names lesser known to the mainstream.

Now that you understand the core target audience, let‘s examine the methodology behind our evaluation and recommendations.

Evaluation Criteria Powering Our Recommendations

With decades of cumulative experience building, reviewing and deploying eCommerce platforms, our team analyzed the universe of solutions against 10 key criteria we believe matter the most to SMB retailers.

Here is a breakdown of what we focused on while evaluating 50+ options to arrive at our list of highest rated platforms:

1. Pricing

This may seem obvious, but balancing capability vs cost is vital for resource constrained SMBs where every dollar matters in these inflationary times. We focus on affordability of starter plans while keeping scalability in mind.

2. Simplicity

How easy is it for a non-technical user to launch a store and start selling? rating solutions using intuitive drag and drop builders and off-the-shelf themes above those demanding advanced coding skills.

3. Scalability

Can platform easily scale from a few basic products to thousands of SKUs and hundreds of thousands of orders without architectural constraints or degrading performance?

4. Compliance Factors

What payment standards like PCI and privacy laws around customer data are natively enforced by the platform through encryption, data centers etc?

5. Support Availability

Does vendor offer 24/7 customer support via phone, chat and email during downtimes as most SMBs lack specialized technical teams.

6. SEO Capabilities

How well does platform enable Getting product listings indexed on Google while empowering marketers to optimize pages for targeted keywords.

7. Integrations Ecosystem

Can you connect vital third party systems like payment gateways, ERPs, shipping and tax apps seamlessly through APIs.

8. Omnichannel Sales

Does software easily facilitate selling products simultaneously on multiple online and offline channels while centralizing inventory and order management?

9. Solution Stability

How robust and durable is underlying platform architecture? Does vendor instill confidence in business continuity without need for disruptive migrations?

10. Technical Customization Power

Can developers customize storefront and backend functionality beyond out-of-box capabilities for highly unique business needs leveraging modern tech stacks.

Whew, those are a lot of factors to examine!

Now let‘s dive into expert reviews of our highly rated recommended options across popular SaaS and open source platforms: