Choosing the right work management platform is crucial for organizing projects, engaging teams, and optimizing workflows. As a project leader, the tools you choose impact productivity and collaboration.

In this comprehensive guide, I‘ll compare two of the top contenders – Jira Software and Asana.

By the end, you‘ll understand:

  • The key strengths and use cases of Jira and Asana
  • How their features compare for project visibility, customization, integrations and more
  • Which tool works better for software teams versus creative teams
  • Pricing models and what you get at each tier
  • My recommendation on which platform is better suited based on team size and needs

Let‘s start by examining Jira Software a little more closely.

Jira Software is an agile project management tool from Atlassian. It allows teams to plan, track, and organize workflows for software development and other use cases.

Key Features:

  • Customizable boards and workflows
  • Issue types, epics, stories, tasks and sub-tasks
  • Kanban boards with drag and drop
  • Reporting dashboards and burndown charts
  • Native Jira integrations and 500+ third-party apps

Jira is extremely flexible and can handle projects from straightforward to highly complex. The tool scales to accommodate teams from 5 to 50,000 users.

Use Cases

Jira Software works well for:

Software and Product Development

Jira Software originated as an agile software project management tool. It‘s widely adopted by software engineering teams for:

  • Sprint planning with scrum or kanban
  • Version control and release management
  • Bug tracking and quality assurance testing
  • Custom workflows aligned with dev methodologies

IT Project Portfolio Management

With portfolio-level views across programs and projects, Jira gives technology project managers:

  • Consolidated views of tasks, issues and epics
  • Customizable reports and roadmaps
  • Resource management and planning

Operations and Business Services

Operations and business services teams also leverage Jira Software for:

  • Documenting processes and procedures
  • Managing routines like audits, reviews and more
  • Streamlining IT support and service desk requests

Next, let‘s explore Asana.

Asana is an intuitive work management platform designed to help teams organize, track, and manage all types of work.

Key features:

  • List views, board views, calendar views
  • Conversations and project activity streams
  • Task assignments, due dates and reminders
  • Team workload management

With a focus on usability, Asana enables users across an organization to collaborate on shared goals using a common tool.

Use Cases

Asana works well for:

Marketing and Creative Teams

Asana helps marketing and creative professionals:

  • Manage campaigns end-to-end
  • Plan content calendars and track progress
  • Collaborate across teams like design, copywriting, social media and more

Professional Services Firms

Asana streamlines how professional service teams:

  • Track client projects and tasks
  • Maintain organized client records
  • Report on project status and hours


In education, Asana assists with:

  • Curriculum planning and development
  • Managing courses and programs
  • Coordinating teachers and faculty

Now let‘s compare how Jira and Asana stack up across key features.

Features Jira Asana
Interface and User Experience Advanced features have learning curve Very intuitive, easy adoption
Customization Highly customizable fields, views, workflows Limited customization
Workload Management Capacity planning available More advanced workload features
Agile Project Management Full scrum and kanban support Basic kanban boards only
Reporting and Analytics Robust visualization and dashboards Basic reporting and charts
Third-Party Integrations 500+ apps and open API 100+ integrations
Storage Limits 250GB+ with caps on attachments 100MB attachment limit
Mobile Apps iOS, Android, Windows iOS, Android
Security Compliance SOC2, ISO27001, GDPR SOC 2, HIPAA, GDPR

Both tools offer enterprise-grade security compliance and mobile access. But Jira Software has more advanced functionality when it comes to custom reports, configuration options, third-party extensibility and information transparency.

Asana prioritizes ease of use with intuitive navigation optimized for user adoption. Let‘s explore how this impacts suitability across different use cases.

Software Development Teams

For software engineering teams following agile scrum or kanban, Jira Software is ideal for:

  • Managing sprints and tracking velocity
  • Customizing issue types and flows specific to software delivery lifecycles
  • Integrating seamlessly with code repositories and build tools
  • Generating reports to visualize progress and identify bottlenecks

Asana does not cater to software development teams needing native agile project support.

For software organizations, Jira is the winner.

Marketing Creative Teams

When it comes to collaborating on creative campaigns, event planning and managing marketing requests, Asana excels with:

  • Visibility across upcoming deadlines and deliverables
  • Conversations to align distributed team members
  • Attaching files and gathering feedback in one place

Asana‘s intuitive interface translates better for non-technical teams. Workers across skill sets can quickly create tasks, share plans and track progress without a steep learning curve.

For marketing creative teams, Asana is the winner.

Remote Teams and Distributed Orgs

With a distributed workforce, easy collaboration and communication tools become even more critical.

Both Jira and Asana enable teams to:

  • Share context across locations
  • Clarify needs and responsibilities
  • Get status updates in real-time

Asana makes it easier for new team members to get started without formal training. However, Jira offers better overviews of how individual work fits into broader organizational initiatives.

For distributed teams, Asana has a slight edge—especially when cross-functional collaboration is essential.

Enterprise Program Management

For organizations managing large portfolios of business and technology initiatives, Jira Software provides:

  • Executive dashboards across programs
  • Drill-downs to pipeline details
  • Advanced roadmapping and dependency mapping
  • Robust reporting across projects

Asana does not currently support high-level portfolio planning or top-down program management.

When it comes to managing enterprise project portfolios – Jira is the clear leader.

Price Team Size Jira Software Asana
Free Up to 10 users Free option available Basic free version only
Small Team 15 users $750/year $216/year
Mid-Market 100 users $7,000/year $2,988/year
Enterprise 1000 users Custom quote $30,000/year

A key difference is that Jira Software offers unlimited free hosting for up to 10 users. Asana‘s free version is restricted only to basic functionality.

For mid-sized teams, Jira Software provides strong value with more included capabilities at each pricing tier. Enterprise pricing for 1000+ users requires contacting sales.

So in summary, here is my recommendation on which tool to choose:

For software, devops and technical teams – Jira Software

Jira excels at highly customizable workflows and native agile methodologies.

For business services teams and creative users – Asana

Asana prioritizes intuitive navigation that accelerates user adoption.

For product and project portfolio management – Jira Software

Jira gives executives better visibility into programs and enterprise initiatives.

For real-time collaboration across distributed teams – Asana

Asana makes it easy for anyone to start collaborating quickly.

Evaluate your organization‘s size, structure, norms and needs. For some, choosing both tools is an option—Jira for software delivery and Asana for creative, sales and services teams.

I hope mapping out their respective strengths and use cases helps you determine if Jira or Asana (or both!) is the right pick.

Let me know if you have any other questions!