How to Select the Best Cloud CMS for Your Business Needs

As an enterprise technology analyst with over a decade of experience, I‘ve helped countless companies navigate the myriad content management system options available today. In this comprehensive guide, I‘ll equip you with expert insights to evaluate the top cloud CMS platforms and identify the ideal solution for your specific business requirements and use cases.

We‘ll compare the leading 6 enterprise-grade tools across crucial decision factors like customizability, security, scalability and ease of use. I‘ll provide you clear, unbiased assessments based on extensive firsthand testing and observations from client implementations.

By the end, you‘ll possess the knowledge needed to confidently select a platform aligned to your growth strategies now and in the future.

The Case to Adopt Cloud CMS

Before evaluating individual solutions, let‘s review the significant advantages of cloud CMS overall:

63% of organizations have already implemented or plan to implement a cloud-based CMS solution over traditional on-premises systems. Why this momentum?

Cost – Cloud CMS eliminates large upfront infrastructure investments. Instead, flexible subscription models align to usage needs. For example, Contentful customers have achieved 50-75% savings over homegrown solutions.

Agility – Cloud CMS abstracts infrastructure complexities so IT focuses on delivering business value vs. keeping lights on. Average deal size on Storyblok has tripled over the past 3 years as more enterprises adopt it.

Reliability – Leveraging CMS-as-a-service transfers responsibility for security, backups and resilience to the cloud vendor. Kentico Kontent guarantees 99.9% uptime with failover data centers.

The benefits are clear. Now let‘s explore the leading options at your disposal.

Overview of the Top 6 Enterprise Cloud CMS Platforms

Platform Starting Price Ideal for Customization Multi-Site Mobile-Friendly SEO Capabilities
Contentful Free tier Developers building sites/apps APIs & webhooks Yes Responsive by default Strong, optimized
Storyblok $26/month Agencies & mid-size businesses Visual editor & plugins Yes Excellent mobile editing SEO-optimized
GraphCMS Free tier Developers wanting GraphQL API Plugins & extensions Multiple projects Developer-driven Programmable SEO
Kentico Kontent $750/month Enterprise scale Limited without .NET Multiple projects Responsive delivery APIs Integrated
Sanity $25/month Static sites needing structured content Plugins, input components Not multi-site Structured content Programmable SEO
DatoCMS $79/month Small teams that value UX Plugins & custom widgets Single site Optimized for mobile editing Integrated

Below we‘ll analyze each CMS across a number of key factors like security, customization and scalability to determine alignment with your specific requirements.

Contentful

Contentful empowers developers to build omnichannel digital product experiences via its Content Infrastructure platform. It decouples content from presentation so you retain full control over front-end interactions.

Contentful has powered customer experiences for leading brands like Best Buy, Bang & Olufsen, Lyft and many more.

Customization

  • APIs & Webhooks: Contentful APIs enable developers to retrieve and manipulate content as needed for experiences. Webhooks then allow custom integrations.

Security & Compliance

  • SOC 2 Type 2 compliant
  • GDPR ready
  • PII data not stored by default
  • Encryption of data at rest and in transit

Scalability

  • Cases of supporting 100 billion+ API calls monthly
  • Capable of millions of entries in a single space
  • Supports enterprise-scale catalog scenarios

The generous free tier makes Contentful a flexible way to develop prototypes and proofs-of-concept before scaling up.

Storyblok

Storyblok enables both developers and content teams to collaborate seamlessly while empowering enterprise scale.

With its component concept model, content blocks can be choreographed visually by non-technical users. The Presentation API still gives developers ultimate control.

Among Storyblok customers and use cases are:

  • Adidas
  • Renault
  • Flipboard
  • NBA draft prospect profiles

Customization

  • Plugins – Extend functionality via an app marketplace
  • Visual editor – Edit components without code

Security & Compliance

  • GDPR compliant
  • ISO 27001 certified
  • Layered cache for protection against traffic spikes

Scalability

  • Benchmarks supporting 200k monthly users on low-end gear
  • Successfully stress tested at 2000 requests/second

Storyblok is ideal for cost-conscious agencies and mid-market businesses seeking enterprise-level power.

GraphCMS

As a GraphQL native solution, GraphCMS eliminates large parts of boilerplate code needed with traditional REST APIs. It provides unprecedented flexibility to model any content structure.

Developers at NBC Sports, Credit Suisse, Panasonic and more rely on GraphCMS for its speed and scalability.

Customization

  • Extensions – Add functionality like reviews, social sharing etc
  • Programmable – Leverage GraphQL flexibility

Security & Compliance

  • GDPR compliant
  • Granular user permissioning
  • Delete private content globally

Scalability

  • Auto-scales to enterprise loads
  • Supports content variations for global scale
  • Integrates with Vercel, Netlify, AWS and more

Whether early prototype or complex application, GraphCMS should be strongly considered for ultimate customization.

Kentico Kontent

With its roots in enterprise Microsoft stacks, Kentico Kontent delivers robust content modeling, workflow and translation capabilities trusted by the largest brands and most regulated industries.

It touts customers like Vodafone, Canon, Airbus and more who demand security, compliance and global reach.

Customization

  • Primarily Windows/.NET focused
  • Limited without .NET development

Security Compliance

  • GDPR compliant
  • ISO 27001 certified
  • HIPAA capable
  • Granular user roles

Scalability

  • Supports 100s of models and 1000s of elements
  • Distributed deployment across Azure regions
  • Integrates with PowerApps, Dynamics 365

Kentico Kontent should be strongly considered by Windows-centric organizations already bought into Microsoft development stacks and Azure cloud.

Sanity

Sanity bills itself as a unified content platform bringing together structured content and intuitive editing. It minimizes context switching between technical and non-technical staff.

Customers like Figma, Burrow, Cloudflare and Yellowpop rely on Sanity for enhanced collaboration.

Customization

  • Plugins & Components – Extend editing environment
  • GROQ – Flexible query language

Security & Compliance

  • GDPR ready
  • Granular access control lists
  • Encrypts data in transit and at rest

Scalability

  • Multi-region instances
  • Horizontally scalable reads
  • Integrates with Vercel, Next.js

Sanity excels at static site scenarios needing seamless content collaboration for developers and marketers alike.

DatoCMS

DatoCMS emphasizes the user experience above all. Its elegant interface aims to solve the gap between technical and non-technical teams working with data.

Customers like Harvard Business Review, JJ Farquharson and 15Five value the brand-focused design orientation.

Customization

  • GraphQL & REST APIs
  • Plugins – Extend functionality
  • Widgets – Build custom field editors/views

Security & Compliance

  • GDPR compliant
  • SOC 2 Type 1 report available
  • Role-based access control

Scalability

  • Multi-region deployment options
  • Integrations with key platforms
  • Horizontally scalable

DatoCMS excels for design-oriented teams wanting a stylish CMS tailored for ease of use by less technical users.

How to Determine the Best Platform for You

Now that we‘ve explored the key enterprise options, let‘s discuss how to identify the ideal fit.

Every organization and use case has unique needs and priorities. Not only should you evaluate raw capabilities, but ensure a platform aligns to your commercial models, audience preferences, security constraints and resource skill sets.

While solutions like Contentful and Storyblok can scale to the largest scenarios, also consider starting small with free tiers from Contentful, GraphCMS or DatoCMS to develop proofs of concept before making longer-term commitments.

Customization can have broad meaning depending on whether you value raw API horsepower or turnkey UI configurability. Review the extension options carefully in this context.

Consider multifaceted criteria like:

  • Product roadmap: Does the platform invest in enhancing strengths suited to your needs?
  • Commercial model: Will pricing remain transparent as you scale?
  • Skill sets: Does your staff possess requisite competencies?
  • Security: Do compliance & worldwide requirements align?

I guide numerous enterprise clients through navigating these decisions via an exhaustive research process. By equipping you with independent, unbiased intelligence in this overview, my aim is to accelerate your evaluation.

No two organizations share the exact same needs. Define priorities around consumption models, development resources, security constraints, compliance demands and commercial considerations. Then meticulously map options to these based on the objective coaching provided here.

Take Control of Your Content Strategy

In closing, innovative cloud CMS platforms have reached sophisticated levels of capability, security and scalability rivaling any custom solution you could develop yourself.

Take advantage of the cumulative years of learning embedded in these purpose-built tools to focus more of your high-value resources on engaging customers and showcasing your brands through memorable experiences.

The world moves fast. Competitors won‘t wait for you to catch up. Leverage the power of cloud content infrastructure now to build differentiated value in the marketplace – no matter your size or industry.

Feel free to reach out if you have any other questions not addressed here as you evaluate options for your organization and use case. Best of luck as you put content to work and transform challenges into opportunities!