How to Create a Logo from Scratch for Your Business

A logo is a visual symbol or emblem that represents your brand identity. An effective logo conveys the personality and values of your business to attract potential customers. With the right logo, your company can stand out in the market and connect better with your audience.

This comprehensive guide will teach you how to make a professional logo on your own without needing design skills.

Before learning how to create a business logo, let‘s first understand why you need one:

Brand Recognition

A logo provides instant public recognition of your company. It‘s the first thing people associate with your brand that appears consistently across various platforms. Over time, customers begin to recognize and trust businesses with a professional logo design.


In a competitive landscape, a logo sets you apart from rival brands. It allows audiences to identify your business and remember what you offer.


A logo can be resized and placed anywhere to represent your company – business cards, website, packaging, stationery, invoices, advertisements etc. Its flexibility to fit different mediums makes it an invaluable asset.


An impactful logo conveys what your company does without needing words. The colors, symbols and fonts used tell a story that your customers can interpret.

Cost-Effective Marketing

Once designed, reproducing a logo has zero cost while boosting brand awareness enormously. Placing it strategically acts as a constant yet affordable marketing tactic.

Simply put, every serious business needs a logo for creating brand authority and promotions.

Types of Logos to Consider

Before making a logo, you need to decide which logo type best suits your company‘s vision and industry. Here are the most common logo varieties with examples:

A wordmark logo consists of a distinct stylized business name without any symbols or icons. It relies solely on typography to convey the brand message.

Famous examples: Coca-cola, Google, Cadbury

[Add Image]

A lettermark comprises of initials or a few letters derived from the business name. The font stylization makes it stand out visually.

Famous examples: IBM, CNN, HP

[Add Image]

As the name suggests, a pictorial logo is an icon or symbol representing the business. Graphic elements creatively portray the company vision.

Famous examples: Apple, Twitter, Target

[Add Image]

An abstract logo uses shapes, colors and lines in an artistic combination without referring to the business name or symbolism.

Famous examples: Pepsi, Nike, Adidas

[Add Image]

A combination logo contains both an icon and business name together in a visually balanced layout.

Famous examples: Burger King, Lacoste, Doritos

[Add Image]

Emblem logos have a crest-like shape with a round or oval border enclosing symbols, images and text depicting the brand story.

Famous examples: Harley Davidson, Starbucks, Ferrari

[Add Image]

The type of logo you choose also depends on your field. For example, lettermarks work for consultancies, pictorial for technology companies and abstract ones for youthful brands.

Now let‘s see the step-by-step process of actually designing a custom logo tailored for your organization.

How to Make a Logo Design from Scratch

Follow these crucial stages to craft an impressive DIY logo:

Step 1: Define Your Brand Personality

Start with basics – what does your business do and what impression do you want to create? Outline a few adjectives describing the personality e.g. innovative, authoritative, fun etc.

This gives direction for visuals that can match the qualities. It also sets expectations to judge if a design achieves your vision.

Step 2: Carry Out Competitor Research

Study logos of dominant players in your niche. What common elements do they have? Does yours need them too or should your design differ totally? This gives ideas for elements to embrace or avoid when conceptualizing.

[Add Image showing competing logos]

Step 3: Determine Type of Logo Needed

Refer to the logo varieties covered before – wordmark, letterform or pictorial. Decide which kind encapsulates your brand essence the best.

For example, a consulting firm may opt for lettermark while a restaurant goes for a pictorial logo. Some tips on selection:

  • Wordmarks work for unique brand names
  • Lettermarks for companies recognized by initials
  • Pictorial logos for visual industries like cafes, fashion
  • Abstract designs suit modern, minimalist brands
  • Combination logos are versatile for any business type

This creates the foundations to start designing on.

Step 4: Begin Making Concept Sketches

On paper, pencil sketch different logo ideas keeping the brand personality and type of logo required in mind. Don‘t judge yet – draw all concepts coming intuitively without filtering. Quantity breeds quality here.

At this stage focus only on the symbolic elements rather than finer design aspects.

[Add sketching illustration]

Step 5: Vectorize the Final Sketch Digitally

Select the most promising hand drawn sketch to proceed with. Use a logo maker tool to recreate it digitally by uploading the scanned version.

Cleaner vector format allows changing sizes without loss of quality or sharpness.

Step 6: Finalize Typography

Experiment with different stylish fonts that match the personality defined initially. Avoid commonly used fonts like Arial or Times New Roman.

Keep it simple and legible with professionallook rather than overtly decorative ones. Customized the letters if needed to keep uniqueness.

Step 7: Color Selection

Colors trigger powerful emotions and associations. So choose hues reflecting your brand‘s sensibilities.

Plus ensure sufficient contrast between icon, text and background. White/light logos on dark backgrounds provide maximum clarity.

Follow color psychology while deciding:

[Add color wheel image for reference]

Step 8: Test On Mockups

View the digital logo on actual branding collateral like brochures, ads, websites etc. Check it looks identifiable enough at tiny mobile sizes to large Billboard displays.

This shows if your logo design meets versatility needs or requires further refinement.

Step 9: Take a Break, Then Review

Work on something else for a while and come back to review the logo with a fresh perspective. Often issues or better ideas emerge upon this second look.

Keep iteratively enhancing it with breaks in between till the logo aligns perfectly with initial brand identity goals set.

Step 10: Final Logo Design!

Congratulations on completing your custom logo that now proudly captures your company‘s vision and helps attract more eyeballs through consistent branding exposure.

[Add final logo image]

While it takes effort and practice, crafting your own logo from scratch is entirely possible and also lets you personalize it deeper with meaning.

Now let‘s look at some handy tools and logo makers that can assist in conceptualizing creative designs easier.

Top 10 Logo Design Tools and Makers

Though you can manually design logos as seen above, online logo creator tools streamline the process significantly. They provide templates, icons, fonts etc. so you simply input brand details and get tailored logo suggestions to pick from.

Here are the 10 best logo design tools:

1. Looka

An AI-based logo maker, Looka creates unique high-quality logos including animations tailored to your business needs in minutes. Pricing starts from $20 per logo if you want full customization capabilities.

Key Features:

  • AI to generate new logos every second
  • Customize colors, icons, fonts
  • Animated logos option
  • Free basic logos with Looka branding

2. DesignEvo

DesignEvo provides 10,000+ templates across multiple industries to customize instantly and download logos in PNG, PDF etc. It‘s completely free to create as many logos as needed making it hugely popular.

Key Features:

  • 10,000+ templates of logo icons
  • Customize shapes, colors, fonts easily
  • Free download for personal and commercial use

3. GraphicSprings

GraphicSprings offers a catalog of 500,000+ pre-made logo designs you can customize endlessly to portray your brand image accurately. Pricing starts from $69 per logo based on requirements.

Key Features:

  • Browse 500,000+ existing designs
  • Edit colors, texts, icons
  • Hassle-free copyright transfers

4. Logaster

Logaster leverages AI to generate exceptional logos including animations tailored to your company‘s needs. Pricing begins from $19.99 per logo for complete customization freedom to match your vision.

Key Features:

  • Customize 450,000+ icons
  • Option for animated videos
  • AI generated logo suggestions
  • Export in multiple formats

5. Tailor Brands

As the name suggests, Tailor Brands provides custom-made logo designs specifically for your brand‘s requirements. It‘s slogan ‘Bye Bye Boring Logos‘ highlights the platform‘s creative capabilities through their trendy templates. Pricing starts from $20 per download.

Key Features:

  • Modern, minimalist logo templates
  • Customize fonts, icons, colors
  • Hassle-free commercial licensing
  • 2 million logos generated till now


Canva makes it super easy to create dazzling logos even with basic design skills using their stunning template library and simple drag-drop tools. Though pricing starts at $12.95 per month, there is a forever free tier allowing 2 downloaded designs.

Key Features:

  • Easy drag and drop builder
  • 100,000+ fonts, icons, templates
  • Resize logos without losing quality
  • Some elements need Canva Pro subscription

7. LogoMaker

LogoMaker has helped over 20 million businesses ideate logo designs tailored to their brand style. It provides exceptional customization capabilities once you choose a template to modify into your vision. Pricing begins from $20 per logo.

Key Features:

  • Library of 1000+ fonts and icons
  • Modify colors, texts, shapes freely
  • Download HD PNGs for print or web
  • Ability to save logos for editing later

8. LogoYes

LogoYes offers a wide variety of stylish logo templates covering different niches allowing effortless customization in just minutes to build your brand identity visually. Pricing starts from $29 per high quality downloadable logo.

Key Features:

  • Brainstorm ideas with Logo Search tool
    -TAILOR brand assets with Smart Logo Editor
  • Search 50,000+ logo templates across 400+ industries

9. BrandCrowd

Discover beautifully crafted logo designs for inspiration or refine one of BrandCrowd‘s 2 million+ design database. Pricing begins from $69 for complete ownership rights allowing unrestricted usage for promoting your brand consistency.

Key Features:

  • Access 2 million+ logo designs
  • Get inspired from best ones chosen
  • Refine existing logos easily
  • Download files in any format


Last on our list, makes it simpler than ever to design your own logos even without any technical knowledge. It offers curated fonts, icons and color palettes to simply assemble rather than create anything from absolute scratch.

Key Features:

  • 1500+ templates as starting points
  • Drag and drop builder
  • Graphic library of images, shapes, fonts
  • Download vector files for scaling

These were the top 10 best tools and makers for crafting logos hassle-freely. Each has unique strengths catering to different business requirements.

When Should You Hire a Professional Designer?

While DIY logo tools empower you to craft impressive logos independently, sometimes it‘s better hiring professional designers.

Here are cases when experts prove worthwhile long-term:

Industry Specialists

Certain industries like law, finance, hospitals demand exceptional precision portraying brand ethos where amateur logos can backfire.

Experts immersed in respective niches can craft logos encapsulating the finer nuances a DIY approach may miss.

Larger Scale Companies

Mature companies with established processes prefer guarantees of quality designers bring versus unpredictability of self-made logos.

They handle more branding collateral where consistency matters greatly.

Abstract Brand Identities

If struggling to convey your company‘s vision, skilled designers can grasp abstract concepts to shape credible visual identities surpassing your imagination initially.

Animated Logos

Animation integrates better branding engagement, especially crucial for digital presence. This needs professional expertise to inject motion seamlessly while retaining brand essence.

Innovative startups too focusing on visual differentiation benefit working with designers directly to stand out amid fierce competition.

While creating your own saves money, quality concerns or inadequate impact potential indicate hiring an expert compared to taking chances for small savings.

With branding directly influencing revenue scope, this is not where risky cost-cutting should occur even if initially expensive. Consider it an investment into long-term brand legacy and equity.

Exporting Your Logo Design Master for Multi-Purpose Usage

  • PNG – Pixel-based, ideal for website or online use in JPG, PNG etc. due to small sizes
  • SVG – Vector format allowing infinite scaling/resizing without pixelation for both print (like flex banners, tshirts) and digital use
  • EPS – Vector-based so doesn‘t lose quality when enlarging for printing signage, billboards etc.
  • PDF – Retains vector data so no distortion when sizing for documents like letterheads, leaflets, menus
  • JPEG – A pixel format fine for web or social media applications without enlarging
  • GIF – Pixel format that supports transparency, ideal for websites, apps if no animation needed

To cater diverse branding and promotions collateral, export the main logo design master in above formats.

A custom logo elevates your company, makes it memorable amidst competitors and crucially shapes customer perceptions positively.

This guide covers logo types understanding your brand niche‘s needs, strategically designing using sketching and digital tools along with professionally enhancing it. Using online logo creators allows building impressive logos matching your vision easily without needing advanced design expertise.

With the resources and knowledge shared here, you can craft a compelling logo to drive stronger brand awareness and equity. Let your organization‘s visual identity attract more prospects and boost revenues significantly.