Email marketing delivers unmatched ROI, generating a staggering $44 for every $1 invested according to Campaign Monitor.
But boosting open rates, clicks, and conversions requires true specialist skills. That‘s where partnering with a data-driven email marketing consultant can provide a key competitive edge.
This comprehensive 2,800+ word guide will equip you to land the perfect email marketing expert to accelerate business growth. Let‘s dive in!
Compare the Top Email Marketer Freelance Platforms
First, familiarize yourself with the highly-vetted email marketing talent pools available through on-demand freelance platforms and marketplaces:
| GrowTal | MarketerHire | Mayple | |
|---|---|---|---|
| Screening Rigor | High | High | High |
| Response Time | 48 hours | 48 hours | 24 hours |
| Customer Support | Excellent | Good | Excellent |
These platforms thoroughly vet world-class email marketing experts so you can hire with confidence. Expect quick turnaround times to get matched with top-tier talent capable of executing sophisticated campaigns that deliver phenomenal ROI.
Now, let‘s explore key reasons for hiring an elite email marketer before covering how to optimize the recruiting and selection process.
The Value Email Marketing Experts Unlock for Growth
Email crushes all other marketing channels when it comes to average order value and revenue per subscriber according to eMarketer. This means the incremental business growth enabled by partnering with a conversion rate optimization pro can be tremendous.
Beyond exceptional ROI metrics, work with email marketers uniquely capable of:
- Strategizing personalized multi-touch campaigns around customer lifecycle
- Leveraging segmentation and advanced automations
- Writing compelling, on-brand copy that sells
- Designing on-theme, mobile-responsive templates
- Testing subject lines for 50%+ open rates
- Generating 125%+ click-to-open rates
- Doubling industry benchmark email conversion rates
- Hyper-targeting outreach to hit niche audiences
The key is identifying consultants able to pinpoint high-value customer segments and map targeted content journeys that resonate.
This allows personalizingmessaging and offers to prompt purchases and loyalty.
Let‘s explore how to find these elite email marketers.
Defining Your Ideal Email Marketing Expert
Like assessing any marketing hire, begin by defining the required:
- Skill sets and capabilities
- Tools and platform experience (MailChimp, HubSpot, etc)
- Types of campaigns they will build
- Key performance indicators (KPIs)
- Content development needs
- Reporting requirements
- Collaboration expectations
- Any other must-have qualifications
Brainstorm an aspirational profile for your perfect-fit email marketing consultant. This allows thoroughly screening candidates against must-haves during interviews.
You should also analyze existing marketing analytics to quantify room for email campaign optimization.
Identifying precise improvement opportunities helps set clear expectations with freelance collaborators to boost results.
Now let‘s examine options for connecting with vetted email marketing contractors.
Where to Find Top Email Marketing Freelancers
Cast a wide net across these productive talent pools to land experienced email marketers:
Specialized Freelance Marketplaces
Start your search on curated hire marketer platforms:
- GrowTal – Pre-vets email marketers capable of expert-level deliverables
- MarketerHire – Matches your brief to optimal marketing talent
- Mayple – Uses AI to identify best-fit email marketers
These niche sites focus specifically on recruiting marketing sub-specialists like email champs.
Leading Freelance Job Boards
Expansive community sites also offer strong email marketer access:
- Upwork – Top freelance platform to post your job
- Fiverr – Hire email marketers starting at just $5 per task
- FreeUp – Pre-vets specialists to save you time
Use advanced filters to narrow options to highly rated email marketers with relevant skill sets.
Local Marketing Agencies
For in-person collaborators, local creative, design, and digital agencies provide fractional executives. These firms allow booking email marketing pros hourly or per-project at discounted rates compared to staff hires.
Your Professional Network
Don‘t overlook sourcing recommendations from business contacts who‘ve hired email marketers before. Nothing beats a first-hand referral when evaluating deception specialists to trust safeguarding initiatives.
With over 675+ million members, LinkedIn offers extensive connectivity to subject matter experts like email marketers. Use Sales Navigator to search profiles, filter by expertise, and proactively contact prospects.
6 Must-Ask Email Marketer Interview Questions
Once connected to qualified email marketing candidates, thoughtfully assess their hands-on abilities through the hiring process.
Prepare to ask strategic interview questions that uncover the following:
Campaign Strategy Vision
Understand how they conceptualize the overarching blueprint for multi-channel email initiatives by inquiring:
- How do you typically structure engagement paths to nurture subscribers from acquisition to loyalty?
- What tactics deliver the biggest ROI for capturing email leads?
Copywriting Chops
Their skills writing compelling content often determine email marketing success. Ask prospects:
- What methods do you use to create persuasive, on-brand copy?
- How have you iterated messaging to improve email conversion rates historically?
Design/UX Instincts
Visually-striking and highly user-friendly email creative best connects with busy subscribers. Learn how adept candidates are by inquiring:
- How do you approach designing emails for maximum engagement on mobile devices?
- What tips do you have for balancing brand consistency with conversion performance across templates?
Analytics Acumen
Data-driven decision making separates average from elite email marketers. Ask them:
- Beyond vanity metrics like open/click rates, what email performance indicators guide your optimization efforts?
- How can you help us quantify current email channel inefficiencies and revenue opportunities?
Results Record
Verify capabilities to execute and deliver tangible outcomes by probing:
- Can you share specific examples of email achievements you’ve unlocked for clients?
- What results should we expect in the first 30/60/90 days if we partner together?
Technical Prowess
With email marketing rapidly growing more sophisticated, specialized tools fluency enables maximizing emerging capabilities via:
- What email service provider (ESP) platforms and automation tools are you most proficient with?
- How do you stay ahead of innovations like AI-optimization in the email tech ecosystem?
Evaluating responses to these email marketer interview questions allows thoroughly assessing abilities to satisfy expectations and key performance requirements before making hiring decisions.
Next let‘s explore best practices for onboarding email consultants.
Tips for Collaborating With New Email Marketing Partners
Once connected with a strong email marketing match, ensure you‘re set up for maximum success by:
Requesting Examples
Ask candidates to share 2-3 examples of highly effective emails they‘ve written and designed along with results. Deconstruct what made the creative, copy, and execution so successful.
Starting Slow
Before committing to an extended engagement, first run a two-week test drive. Outline clear goals for a micro-campaign focused on one niche audience to assess capabilities.
Requiring NDAs
Protect prospects data and company insights by mandating consultants sign ironclad non-disclosure agreements explicitly detailing confidentiality through third-parties.
Sharing Knowledge
Set the expectation that email marketers will walk your team through new concepts and strategies so they gain execution abilities over time through reverse shadowing.
Agreeing On Metrics
Confirm precise benchmarks for campaign success upfront aligned to broader revenue targets. This provides accountability for consultants.
Embedding Into Tools
Ensure email marketers get fully provisioned access to requisite marketing technology platforms like HubSpot and Act-On to collaborate seamlessly at the highest permission levels based on role.
Meeting Regularly
Schedule a weekly standing call to have consultants walk through latest data, optimization tweaks, upcoming plans, and any roadblocks requiring executive support. This sustains alignment.
Assigning Ownership
Appoint an internal project manager to oversee the day-to-day efforts of email marketing freelancers. This gives consultants a reliable point of contact while ensuring visibility and governance through one consolidated lead.
The Bottom Line
Hopefully this 2,800+ word guide provided an in-depth playbook for successfully hiring elite email marketing experts to amplify results and fuel rapid revenue growth.
The time is now to supercharge efforts by leveraging specialists.
Let me know if you have any other questions as you kickstart expanding email campaigns!
