As an ecommerce merchant, driving consistent sales from your web traffic is easier said than done. You might have a sexy site design, quality products and solid organic search traffic. But turning those visitors into high-value customers still requires mastering the art and science of conversion rate optimization.
This is where leveraging an automated marketing platform like Omnisend can provide a game-changing advantage.
Omnisend Overview
In a nutshell, Omnisend serves as your personalized messaging command center:
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Send behaviorally triggered emails when users meet specific conditions
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Orchestrate omnichannel campaigns across email, SMS, web push, and more
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Design targeted popups and lead flows optimized per segment
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Track detailed ecommerce analytics on customer lifecycle and LTV metrics
Over 70,000 DTC ecommerce brands now use Omnisend to scale their marketing and sales processes. The platform seamlessly integrates with top commerce sites like Shopify, BigCommerce, WooCommerce and more.
Let‘s explore some of the core capabilities that enable brands to double+ conversion rates and revenue…
#1: Shopping Cart & Browse Abandonment Automation
One of the biggest missed opportunities is letting shoppers that engage with your site leave without completing a purchase.
Omnisend helps you recapture lost sales through intelligent behavioral automations:
For example, when a visitor adds an item to their cart but doesn‘t check out after 15 minutes – you can send a timed email reminder.
After 1 day passes with no purchase, send a follow up offering an exclusive 10% discount code only good for 24 hours.
According to Omnisend‘s data, cart abandonment workflows help merchants recover 25% more lost sales on average.
For a Shopify store seeing $100k in abandoned checkout annual revenue – that would translate to $25k straight to the bottom line.
Beyond cart automation, you can target users that spent time browsing certain product pages but didn‘t add to cart. Send personalized recommendations for those specific items they showed interest in over email or SMS.
Leverage the platform‘s intelligence to automatically reach out when high-intent users fall through the cracks to nudge them towards conversion.
#2: Customer Retention & Loyalty Building Workflows
Marketing automation also helps you reduce subscriber churn and increase lifetime value of existing customers.
When someone makes their first purchase with your store, add them to a post-purchase workflow over 90 days:
- Day 1: Thank you email confirming order
- Day 3: Share user guides, tutorials, product FAQs
- Day 7: Special coupon for next order
- Day 15: Request product review
- Day 30: Promo code for 20% entire order
- Day 60: Offer free gift with purchase over $75
- Day 90: VIP-only 50% off limited sale
You can get really creative with the types of value-driven content and offers shared over the customer lifecycle based on your margins.
Each message aims to delight users, educate them on additional products and encourage repeat purchases.
Structured in a sequence over time, this automation helps cement loyalty so income becomes more predictable and stable month over month.
#3: Lead Generation Popup Design
Popups and lead flows are perfect for rapidly growing your subscriber list – the heartbeat of all marketing.
Omnisend enables fully customizable popups tailored for different scenarios:
Exit Intent Popup – Display targeted offers as visitors are about to leave your site to rescue more conversions
Scroll Triggered – After visitors scroll past a certain point, encourage email submission
Page Scroll Popup – Interrupt visitors with lead gen offer during their session
Timed Popup – Displays after visitors spent defined time on site
For example, promote your newest product drop to visitors from Instagram that have engaged with your site for over 60 seconds.
You can precision target each popup experience based on:
- Traffic source
- URL or product category
- On-site behavior
- Geolocation
- Tech data like browser, device type and more
According to Omnisend‘s research, ecommerce sites using targeted popups averaged 25% higher conversion rates compared to regular forms.
Get creative with popup styles and placements tailored to different segments for bigger lead generation and sales.
Key Advantages Over Leading Providers
While Omnisend seems like a clear winner, how does it compare exactly vs other well known marketing automation platforms?
Vs Klaviyo – Klaviyo focuses heavily on advanced analytics around customer segmentation and predictive modeling. But email design and workflows lean more towards basic functionality. Omnisend simplifies complex automations for non-technical users while offering enterprise grade templates and customization.
Vs Mailchimp – Mailchimp prioritizes ease of use for beginners getting started with emails, lacking more advanced automation and ecommerce capabilities. Omnisend pips them on product recommendation engines, SMS integration, popups, audience sync and machine learning intelligence.
Vs Constant Contact – Constant Contact has a reputation for unreliably deliverability issues leading to low inbox placement and engagement. They also lack ecommerce specific features prevalent in Omnisend.
Vs ActiveCampaign – While ActiveCampaign has strong marketing automation, they charge extra fees for many add-ons that limit functionality. Their onboarding and interface tends to be less intuitive compared to Omnisend‘s plug and play setup.
For the vast majority of mid-sized ecommerce brands, Omnisend strikes the right balance of usability and premium power user features – all wrapped in one unified platform.
Ecommerce Analytics & Reporting
Understanding campaign performance guides your ability to optimize and scale marketing processes over time.
Omnisend equips ecommerce merchants with detailed visibility into metrics like:
📊 Number of automations triggered
📊 Messages sent across channels
📊 Open, clickthrough & unsubscribe rates
📊 Sales attributed to each workflow or offer
Filter your analytics by product, audience segment, channel and more to surface key customer and revenue insights.
You can instantly identify your highest converting campaigns then double down effort in those areas. At the same time, lower performing workflows can be refined or replaced by better alternatives.
Without clear visibility into the raw performance numbers, your decisions end up shooting blind – reducing the ROI of marketing dollars spent.
Omnisend Pricing Plans
Omnisend offers a free trial for up to 1,000 contacts to experience the platform across core features like:
✅ Behavioral automations
✅ Broadcast email
✅ Popups
✅ Reports
From there, three paid tiers are available:
Starter – Up to 7,500 contacts for $12/month
Business – $79/month for up to 25,000 contacts
Enterprise – $299/month with over 100,000 contacts and priority support
Considering many individual tools for email, SMS, popups and more often run over $50+/month each – Omnisend provides immense value consolidating capabilities under one roof.
For the vast majority of ecommerce stores, the Business plan should provide ample power and scale.
Frequently Asked Questions
Does Omnisend work with my ecommerce platform?
Yes – they offer 200+ integrations including all leading options:
✅ Shopify
✅ BigCommerce
✅ WooCommerce
✅ Squarespace
✅ Ecwid
Is Omnisend GDPR compliant?
Absolutely – they adhere to strict data protection and privacy protocols like GDPR and CCPA so you avoid regulatory headaches.
What deliverability and inbox placement can I expect?
Omnisend averages industry-leading 97%+ delivery success rates to the primary inbox across Gmail, Outlook, Yahoo and more.
Is Omnisend secure?
Yes – they leverage top-notch security with 256-bit SSL encryption, 2-factor authentication and SOC 2 compliant data centers.
What level of support is included?
24/7 technical assistance via live chat along with email and community forums. For complex issues, priority routing to senior agents is available on higher tier plans.
Can I send SMS globally?
Yes – build and track high-converting text messaging campaigns across 230+ countries with Omnisend‘s TCPA-compliant platform.
How does Omnisend compare to xxx platform?
They tend to offer the strongest all-in-one automation stack versus niche SMS-only or email-only point solutions in terms of volume capabilities, deliverability success, developer experience and proven ROI.
Wrap Up & Next Steps
If you‘ve made it this far, hopefully you have a firm grasp how Omnisend serves as an invaluable ally for ecommerce merchants wanting to scale sustainable revenue and growth.
Specific benefits covered include:
✔️ Behaviorally triggered messaging that allows hands-off 24/7 consumer nurture and re-engagement
✔️ Powerful customer segmentation with the ability to divide users into hyper-targeted lists
✔️ Improved conversions and order values stemming from well-timed and relevant campaigns based on user signals
✔️ Expanded revenue channels through cross-channel messaging integrated under one unified platform
Early stage ecommerce owners may be able to "fake it" through brute effort in the beginning.
But as your customer database expands to thousands+ and order volumes grow, manual workflows become unscalable.
Omnisend picks up the heavy lifting – giving you ultimate leverage through intelligent automation.
Visit their pricing page and launch a free trial to experience the magic firsthand. Once integrated with your ecommerce store, let the platform do the selling for you then track the numbers speak for themselves!
