Converting Articles to Videos: The Ultimate Guide for Marketers

Video content has exploded in popularity over the last few years. According to Insivia, online video traffic will comprise 82% of all internet traffic by 2022. And video generates 1200% more shares than text and images combined, reports Hubspot.

Clearly, taping into video is essential for expanding your reach and driving engagement in 2023.

But shooting professional videos from scratch requires substantial time, skill and effort. An easier shortcut? Converting your existing articles and blog posts into videos.

In this comprehensive guide, we‘ll dig into several methods for repurposing your written content into compelling videos quickly and affordably.

By the end, you’ll have a clear framework for transforming articles into shareable videos that attract and convert readers.

Why Should You Convert Blog Posts to Videos?

Before we dive into the how-to, let’s look at some reasons why converting articles into videos is worth the effort:

Expand Your Reach

Video builds visibility and drives higher shares across social media. Viewers are far more likely to engage with video compared to plain text or images.

Boost Engagement

According to Social Media Today, video content yields 100% higher viewer engagement versus other formats. Audiences stick around to consume entire videos more often than they would finish reading an article.

Improve SEO

Videos posted on YouTube have strong potential to rank highly on Google and appear in the video carousel above traditional search results.

Save Time

Creating videos from your existing article library is much faster than producing original video assets from scratch. Repurposing saves tons of hours.

Maximize Resources

Turning the content you’ve already invested time and money in creating into multiple formats allows you to get more mileage from each piece.

The data shows that combining written and video content is a proven formula for increasing reach, engagement and conversions.

Now let’s look at several techniques to turn articles and blog posts into shareable videos. We’ll explore manual methods, hiring a pro or using automated tools.

Converting By Hand: DIY Methods

If you‘re willing to invest some elbow grease, here are three ways to manually convert articles to videos:

1. Screencast with Voiceover

Use screen recording software like Camtasia to record yourself scrolling through the blog post while narrating or summarizing the content via voiceover.

This screen capture video can be spiced up with callouts, text highlights, zooming into images and embedding relevant graphics.

Good for shorter posts or quick overviews.

2. PowerPoint Presentation

Copy your full article text into PowerPoint slides – allocating one main point or theme per slide.

Then accentuate each slide with photos, charts, illustrations or other visuals to reinforce the content as you narrate.

Export the final deck into a video file. Viewers love this easy-to-digest visual storytelling format.

Well-suited for long articles or research reports.

3. Dynamic Stock Video Hybrid

Start by analyzing your post to extract key statistics, facts, conclusions or recommendations and create a summary script.

Then find stock video clips to use as supporting b-roll footage. Strategically place your main textual points layered on as captions and overlay graphics.

Splice it all together into a cohesive, visually engaging motion graphic summary of the key article insights.

Perfect for promoting thought leadership content.

The manual do-it-yourself methods give you full creative control to tailor videos exactly the way you want. But they do involve extensive effort, especially for longer articles.

Next let‘s explore options for outsourcing the creative work to save time.

Hiring a Video Production Freelancer

Want to delegate the work rather than handling video creation yourself? Consider hiring a talented video production freelancer.

This saves you effort while tapping into their creative skills and experience turning blog posts into polished video assets.

According to PayScale, the average hourly rate for a freelance video editor ranges from $20 – $73 per hour.

But you can also find video post production pros willing to tackle entire video creation projects for a fixed price, typically ranging from $250 to $800.

Compared to doing it in-house, hiring a freelancer can shave hours off your workload and deliver professional results.

When hiring out video creation, do some due diligence:

  • Vet candidates thoroughly – Review portfolios, client reviews, case studies to validate skills
  • Provide clear direction – Give them your desired style guide, branding assets, overview of content goals
  • Confirm pricing model – Hourly, per video, monthly retainer? Get pricing locked before kicking off work

Reputable freelance platforms like Fiverr and Upwork offer no shortage of skilled video editor talent available on-demand.

Delegating to an experienced freelancer saves you effort, but can get pricey if you have lots of articles to convert. Next we‘ll explore automated solutions that can 5x your productivity at a fraction of the cost.

Automated Article-to-Video Convertor Tools

By far the most efficient way to turn blog posts into professional videos is using automated online video creation platforms.

Powerful artificial intelligence built into these tools can analyze your raw text and automatically generate polished, brand-aligned videos in minutes rather than hours.

Many also provide huge libraries of embeddable video clips, images, graphics, and effects to spice up your converted videos.

Let‘s look at some top video creation platforms on the market:

1. Synthesia

  • Uses advanced AI to convert text into life-like video
  • Choose from over 100 natural sounding AI voices & accents
  • Automatically generates motions and lip sync
  • Create videos in over 40 languages
  • 30% average cost savings over hiring a freelancer

2. Lumen5

  • Intuitive drag & drop video editor
  • Tons of stylish video templates for every niche
  • Massive library of royalty-free media
  • Music, fonts & brand customization tools
  • Used by companies like Mitsubishi and The Economist
  • Plans start at just $16/month

3. InVideo

  • One-click article conversion to YouTube, Instagram, Facebook videos
  • Huge media library – clips, effects, illustrations
  • Collaboration tools to gather team feedback
  • Schedule videos to auto-post on social
  • Generous free plan available

4. RawShorts

  • Sophisticated AI analyzes text to identify key points
  • Dynamic voice over narration
  • 300,000+ video clips, images, graphics
  • Create unlimited videos
  • 14-day free trial

As you can see, automated online video creation platforms put professional-grade video production capabilities right at your fingertips.

These AI-powered tools can analyze your articles, quickly generate script outlines, add graphics, refine pacing, and more. Saving you tons of manual effort while quickly delivering polished videos optimized for every platform and audience.

Polishing with Personal Touches

Raw auto-generated videos can successfully transform your articles into video automatically. But adding some final personal touches makes them really shine.

Here are some easy ways to take your converted videos to the next level:

  • Introductions/outros – Bookend videos with custom branded openers and closings
  • Cohesive branding – Use colors, logos, fonts aligned with your brand style guide
  • B-roll video footage – Sprinkle in supplemental lifestyle imagery clips
  • Background music – Set the right vibe with subtle soundtrack
  • Strategic CTAs – Insert relevant calls to action to drive conversions
  • Audience testing – Get feedback from customers before finalizing

With these extra additions, your computer-generated videos become indistinguishable from custom productions. Now let‘s decide which solution fits your needs.

Choosing the Right Article Conversion Approach

Manually converting articles to videos gives you complete creative control, but at the cost of heavy lifting. Handing creation off to a freelancer saves some effort while benefiting from their skills. And automated tools require the least effort for rapid high-volume video output.

So which approach makes the most sense for your content library?

For quick turnarounds where time is scarce and video output needs to scale, automated creation tools are the clear winner. Solutions like Synthesia, Lumen5 and InVideo make converting blog posts into videos almost effortless while still yielding professional results.

If you value hands-on human creative touch or need to finesse videos until they’re perfect, a freelancer may justify the premium investment.

And if you have just a handful of articles or value complete customization, DIY manual techniques work great.

No matter which approach resonates most, integrating a blended written and video content strategy is guaranteed to expand your reach, boost engagement and drive more conversions.

So what are you waiting for? With this guide in hand, you‘re now equipped to turn your neglected old articles into professional videos that attract and convert.

I‘m confident the time invested will pay dividends for your brand. Please reach out if you have any other questions!