As a small business owner, bringing in consistent sales is vital for company survival and growth. However, many entrepreneurs struggle with piecing together fragmented tools and processes to effectively capture and convert leads.
This extensive guide will illustrate how the all-in-one CRM and marketing automation platform Keap gives you the power to significantly boost lead conversion rates, ultimately leading to more closed deals and higher revenue.
The Need for Improved Lead Conversion Processes
On average, less than 3% of website visitors end up becoming customers. Without a optimized system to nurture promising leads, companies miss out on huge revenue potential.
As per Forrester research, companies that leverage marketing automation see:
- 168% faster lead conversion compared to companies that don’t use it
- 32% more sales opportunities identified through better lead tracking
- 54% more contacts converting to marketing qualified leads owing to well-designed lead capture processes
Clearly, every business needs solutions to capture more leads, build relationships through targeted multichannel campaigns, and efficiently progress qualified prospects towards purchase.
This is where Keap comes in.
Keap: Complete Sales and Marketing Automation Platform
Keap brings all the tools needed to convert more leads into sales — Landing page and forms creation, multi-channel communication with prospects, visual workflow automation, proposals/contracts, integrated payments, in-depth analytics — under one roof.
With Keap, you can leverage capabilities like:
Smart Lead Capture Methods
Create high-converting landing pages, websites forms, surveys to grab lead attention
Workflow Automation
Map your sales process and set up triggers to automatically nurture leads through the entire funnel without any staff effort
Omnichannel Communication
Stay in touch with prospects via their preferred mediums like email, text messages, targeted ads and more
Quotes and Proposals
Quickly generate polished, professional quotes and get them signed electronically
Built-in CRM and Reporting
Organize customer data in one place and glean actionable insights from analytics
Flexible Integrations
Connect other marketing applications through Zapier to boost lead conversion
The drag-and-drop automation builder provides extreme ease-of-use allowing you to create and iterate lead conversion processes without any technical skills.
Most importantly, Keap scales to fit both early-stage startups as well as more established small businesses needing advanced functionality. Their pricing plans start from just $99/month for up to 1,500 contacts making it affordable for any company to get started.
With powerful tools specialized for sales acceleration and streamlined efficiency, Keap enables lean teams to close more deals quickly and grow revenue faster.
Let‘s explore some of the key features in more depth:
Keap Capabilities to Boost Lead Conversion
Keap is amongst the most versatile platforms available when it comes to capturing, tracking and nurturing leads to drive sales growth. Some standout aspects include:
1. Create Irresistible Lead Capture Forms
Forms are the entry door for your sales pipeline. With Keap’s form builder, easily develop:
- Landing pages with embedded data capture forms
- Surveys to collect lead qualification details
- Quizzes and assessments to offer lead magnet content
- Website pop-ups and sticky bars to grab attention
Benefit from 150+ expertly-designed templates, drag and drop content additions, mobile responsiveness, partial form submission, and integration with payment processors.
Add elements like testimonials and trust badges to improve conversion rates. Options to integrate with your own domain, customize styling, and A/B test different variants give you further optimization opportunities.
2. Identify and Organize Leads
As leads start pouring in, Keap provides tools to categorize and prioritize them for conversion including:
- A unified dashboard displaying all lead data
- Scoring criteria to identify “hot leads”
- Custom tagging to segment leads
- Activity tracking and monitoring lead interactions
- Reminders and follow-ups to stay top of mind
With holistic visibility into all your leads, focus efforts on nurturing promising prospects first while still giving attention to other buckets.
3. Set Up Multi-Channel Lead Nurturing
Driving conversions isn’t just about capturing leads – you need to continue nurturing them by providing helpful content and incentives.
With Keap, easily personalize and automate value-focused, engaging campaigns across different channels like:
Email Sequence Campaigns
Schedule timed email series when particular triggers occur. For example, setup a 5-email nurture flow to go out over 2 weeks when someone downloads an eBook.
Craft targeted messages and calls to actions for each sub-segment to increase relevancy. Track opens, clicks to see content resonance.
SMS/Text Message Campaigns
Leverage Keap’s text messaging capabilities to send appointment reminders, exclusive promotions, event updates and more.
Keep conversations going to build interest until buyers are sales-ready.
Landing Pages and Forms
Embed useful gated content offers, coupon codes to incentivize lead sign-ups. Send automated referral requests to existing satisfied customers.
Social Media Integration
Sync your ad platforms to direct promising clicks straight into your sales funnel workflows. Put lead intelligence to use for improved audience targeting.
With Keap nurturing leads round the clock through relevant touchpoints, you accelerate opportunities without overwhelming staff.
4. Progress Deals Towards Sales
As leads develop further interest, easily transition them down the sales pipeline:
- Initiate personalized email/call conversations
- Share custom proposals, quotes and demos
- Generate contracts, take deposits and close deals
- Automate customer onboarding/setup processes
- Trigger commission payments, performance metrics review and more
Keap ties this entire progression together in one platform. Smooth hand-offs, prompt follow-ups and consistent branding improves customer confidence.
5. Optimize Using Data Insights
With Keap’s rich analytics dashboards, glean trends around:
- Lead origin sources
- Campaign and channel effectiveness
- Website visitor behaviors
- Form conversion rates
- Sales cycle stages analysis
- Revenue and margin tracking
Continuously refine your lead generation and nurturing strategies using hard data. This yields compounding conversion rate lifts over time.
In essence, Keap provides unmatched depth when it comes to moving leads down the sales pipeline. You get incredible infrastructure yet with no-code simplicity allowing complete focus on sales excellence.
Now that we‘ve covered the features, let‘s look at real-world examples of Keap‘s sales growth impact.
Client Success Stories Showcasing Revenue Expansion with Keap
The true test of a platform‘s effectiveness comes from current user experiences.
Here are some examples of diverse small businesses that leveraged Keap to acquire more clients and significantly boost profits:
All-American Pet Resorts
A pet care company was struggling with paperwork and reliance on manual processes. By implementing Keap for centralized data and sales workflow automation, they grew annual revenue from $2 million to over $5 million within 2 years.
Larry‘s Giant Subs
A restaurant franchise went from 4 locations to 28 locations in under 3 years after adopting Keap. Automating lead nurturing and the franchise sales process helped recruit owners faster. Their sales velocity increased 7x allowing rapid expansion.
Olee Sleep
An ecommerce mattress brand was frustrated from poor lead follow-through and missing growth targets. Just 8 months after switching to Keap, they saw 2X increase in sales through:
- 4X more leads captured
- Improved lead response times – 15 minutes versus previous 48 hours
- Higher customer retention via automated loyalty programs
The applications are endless – law firms, construction companies, digital marketing agencies and more.
Keap streamlines lead tracking and sales interactions establishing organized processes. This drives more predictability, accountability and closure of deals.
Now let‘s tackle some common buyer questions around Keap for lead conversion:
FAQs from Prospective Buyers
Q1: How is Keap different from other marketing automation platforms?
While tools like ActiveCampaign and Drip also provide email marketing automation, Keap is the only all-in-one CRM + marketing automation product specialized for driving small business sales goals.
You get purpose-built lead capture, scoring, nurturing and sales enablement capabilities unmatched by any other player. And with their SMB-friendly pricing, it‘s accessible for early-stage companies as well.
Q2: What level of technical skill is needed to use Keap effectively?
Keap stands out for its no-code workflow automation builder using a simple trigger + action logic. Without any prior experience, you can easily set up landing pages, intricate multi-channel nurture campaigns, sales contracts and more via drag-and-drop and menu selections alone.
So don‘t worry if you have a non-technical staff. Keap is designed for intuitive use allowing you to focus on devising winning lead conversion strategies rather than platform creation complexity.
Q3: How much does Keap cost?
Keap offers highly competitive pricing tailored for lean SMBs. Plans start at just $99/month including robust features like a CRM, unlimited contacts and basic automation.
Mid-tier plans add other functionality like SMS campaigns, dynamic content etc. for $199/month.
On the top-end, the "Max" plan unlocks multi-user access, highest limits and sales/marketing analytics at $299/ month.
Annual billing comes with 2 months free.
When you compare functionality-for-price, Keap beats competitors hands down. Start with their forever-free 14-day trial to experience real value.
Q4: How can I evaluate if Keap is right for my business requirements?
Keap offers a tailored fit for most SMBs priorities around amplifying lead conversion rates and accelerating predictable revenue.
That said, consider aspects like your lead volume expectations, sales process nuances, functionality vs pricing trade-offs and more. Browse through their website and product tours to validate fit.
You can also schedule a consultation call with a Keap sales rep to address your precise questions and get onboarding plan recommendations customized for your needs.
Comparison Guide to Top Lead Conversion Software Options
While Keap makes an excellent choice for end-to-end sales and marketing automation, run through other platforms using this comparative guide to make the best decision:
| Software | Primary Focus | Lead Capture Options | Lead Nurturing Features | Workflow Automation | Quotes/Contracts | CRM & Analytics | Top Integrations | Pricing Start From |
|---|---|---|---|---|---|---|---|---|
| Keap | Marketing + Sales | Landing Pages, Forms, Surveys | Email, SMS/Text, Social Campaigns | Drag-&-Drop Builder | Digital Proposals, Payments | Robust CRM and Reports | CallRail, G Suite, QuickBooks, PayPal, SurveyMonkey, Eventbrite | $99/month |
| Ontraport | Full Sales Funnels | Drag-&-Drop Landing Editor, Recommended Form Builders | Email, SMS, DirectMail, Voice Broadcasts | Visual Automator To Map Funnel Flow | Some Contract Features, +Add-Ons Available | Decent CRM + Funnel Analytics | Stripe, Salesforce, Shopify, WooCommerce, Calendly | $297/month |
| Drip | Email Marketing Automation | Landing Pages + Forms Via Add-Ons | Best-In-Class Ease of Email Campaign Creation | Workflows for Emails, + Other Channels Via Add-Ons/Integrations | Requires Separate Sales Software | Contact Histories, Some Email Analytics | Zapier, Salesforce, Shopify, WooCommerce, Calendly | $49/month |
| ActiveCampaign | Marketing Automation | Landing Pages, Surveys | Email, Postcards, Live Chat | Pre-Built + Custom Email Automation Workflows | Requires Separate Sales Software | Decent Contact Management and Reports | Webhooks, Zapier, Eventbrite, SurveyMonkey | $15/month |
| Autopilot HQ | Marketing Automation + Website Builder | Form + Landing Page Widgets/Plugins. Additional Options at Add-On Cost | Pre-Built + Custom Email Workflows. Additional Channels Via Integrations | Email + Customer Journey Workflows | Requires Separate Sales Software | Decent – Contacts, Sequences Dashboards | Stripe, MailChimp, Facebook, Eventbrite | $29/month |
| Acuity Scheduling | Lead Booking Automation | Form and Calendar Widget Embedding | Confirmation/Reminder Emails + Texts, Customizable Follow-Ups | Workflows Initiated By Booking Events | Invoicing Available Via Acuity Pay Add-on | Minimal – Manage Contacts, View Bookings Reports | Zoom Video Conferencing, PayPal, GoToMeeting | $15/month |
Evaluate all options matching software strengths to your must-have lead conversion needs. Sign up for free trials to test hands-on before deciding.
Expert Tips to Continually Improve Conversion Rates with Keap
While adopting a platform like Keap sets the foundation, you need to keep tweaking approaches to squeeze out incremental lifts.
Here are 8 proven strategies to employ:
1. Analyze metrics to identify bottlenecks
Closely monitor analytics for conversion drop-offs indicating friction areas. Address weak points with targeted changes.
2. Regularly test and update form layouts
Keep enhancing ease of completion, loading speed based on feedback.
3. Add more personalization
Leverage deeper segmentation data for tailored offers and messaging.
4. Use urgency signals
Time-bound scarcity ignites action.
5. Reward referrals
Satisfied clients validate your brand to new prospects.
6. Survey customers
Fix dissatisfiers early, get testimonials.
7. Re-engage lost leads
Special win-back offers prompt renewed interest.
8. Continually expand integrations
Add channels like chatbots to increase touchpoints.
With relentless improvement across areas, compound big conversion rate wins over time.
Get Started With Keap Today
After reviewing the information above, I hope you’re convinced of Keap’s immense potential to revolutionize lead conversion processes for your business.
Small teams can outperform larger competitors by leveraging automation to punch above their weight class. Replicate successful workflows infinitely while you stay focused on strategy, creative and execution.
Begin your optimization journey with a free trial of Keap. Obtain guided setup assistance from their customer support team.
In case of any questions, please feel free to reach out in comments below or contact me directly!
