Driving sales growth is more challenging than ever in today‘s digital landscape. Customers expect personalized, omni-channel experiences. Sales teams grapple with inefficient processes. Simply put, tried-and-true tactics no longer cut it.
That‘s where sales engagement platforms come in.
Sales engagement platforms provide tools to automate repetitive tasks, route leads based on behavior, and engage potential buyers across channels—email, phone, chat, social media and more. The result? More productive reps, more insightful conversations, and more closed deals.
But with countless options on the market, how do you choose the right sales engagement platform for your team?
In this guide, we compare the 8 top-rated sales engagement platforms available today. We break down their key capabilities, integrations, pricing, pros and cons, and real customer results to help you determine the best solution for driving sales growth.
What to Look for in a Sales Engagement Platform
Before diving into the top tools, let‘s look at key features businesses should keep top of mind:
Lead scoring – Automatically route and prioritize leads based on fit. Prevent cold outreach to unqualified prospects.
Workflow automation – Use preset workflows and triggers to automate repetitive tasks like emails, texts and data entry. Accelerate productivity.
CRM integrations – Sync contacts, seamlessly log activities and access full history without switching platforms.
Analytics – Identify high-performing content, campaigns and sales reps using real-time dashboards. Optimize accordingly.
Multi-channel messaging – Meet buyers how they want to engage—email, chat, text, phone, video and social channels.
Mobile optimization – Empower sales teams to work efficiently on the go with streamlined mobile apps.
With criteria in mind, let’s see how today’s top sales engagement platforms compare.
1. Outreach
Outreach is the leading sales engagement platform purpose-built to align sales and marketing. Powerful automation and prioritization capabilities make the sales process more efficient for fast-growth companies.
Key Features
- Lead scoring and behavioral routing
- Email templates and sequencing
- Call/text/chat tools with tracking
- Activity sync with Salesforce and other CRMs
- Custom analytics and reports
What Users Say
"Outreach has given us the data, insights and tools to have more effective conversations with our prospects. Our sales productivity and growth metrics have improved across the board.” – Aaron Young, VP Sales, ShipStation
Pricing
Starts at $275/user/month
Pros
- Highest user adoption in industry
- Deep CRM integrations
- Advanced lead management tools
Cons
- Can be complex for first-time users
- Steep learning curve
2. SalesLoft
Designed for modern sellers, SalesLoft provides automation tools to streamline the sales process. Features like Cadence building and conversational intelligence empower more productive sales teams.
Key Features
- Contact data enrichment
- Email and phone sales cadences
- Real-time alerts and notifications
- Transcription for call analysis
- Customizable sales reporting
What Users Say
We’ve been able to get more disciplined and consistent with our sales process using SalesLoft. The focus on the end user and adoption is what makes SalesLoft stand out." – Mark Weidman, SVP Global Sales & Alliances, SAP
Pricing
Starts at $50/user/month
Pros
- Easy to use UI drives rapid adoption
- Ideal for new and growing sales teams
- Affordable plans
Cons
- Less flexibility for advanced customization
- Can be pricey as team scales
3. Groove
Groove provides a shared inbox platform to power sales engagement across channels—email, live chat, social media and more. Integration-ready with today‘s top marketing and sales tools.
Key Features
- Shared team inbox
- Two-way calendar sync
- Smart lead assignment rules
- Click-to-call and screen share
- Activity sync with 4000+ apps
What Users Say
Groove not only helps our team communicate seamlessly, it also provides meaningful insight so we can constantly improve. Our sales conversion rates have increased at least 30%." – Mike Chimento, CEO, AvePoint
Pricing
Starts at $15/user/month
Pros
- Affordable for companies of all sizes
- Easy to set up and use
- 4000+ app integrations
Cons
- Less sales insights compared to other options
- Mobile app needs improvement
4. Chorus
Chorus helps managers improve team performance with Conversation Intelligence – surfacing insights from sales call transcripts and recordings. Integration with leading call solutions drives coaching at scale.
Key Features
- Records and transcribes sales calls
- Conversation analytics and trends
- Coaching tools and annotations
- Activity capture from emails and meetings
- CRM sync with Salesforce and more
What Users Say
“Our sales leaders use Chorus to coach reps on better discovery methods, vocabulary and tone. Our win rates have increased and our sales cycles shortened.” – Sales Enablement Leader, Fortune 50 tech company
Pricing
Starts at $50/user/month
Pros
- Powerful conversational analytics
- Helps managers spot trends and coach more effectively
- Easy to deploy and use
Cons
- Focus on call analytics limits broader engagement
5. People.ai
Leveraging AI, People.ai captures all customer engagement activity— meetings, emails, calls and events. Activity Insights then showcase trends to optimize individual and team performance.
Key Features
- Automated activity and document capture
- Conversation transcription and analytics
- Rep- and team-level productivity tracking
- Integration with email, calendar, video, calls and CRM
What Users Say
“People.ai saves each rep 200 hours per year on manual processes. Our visibility into sales activities has increased sales productivity by over 20%.” – Director of Sales Ops, Quote-to-Cash Cloud Solution
Pricing
Enterprise plans only. Contact for custom quote.
Pros
- Full view of all sales activity with AI
- Quantifiable productivity and performance lift
- Works across your existing stack
Cons
- Longer deployment timelines
- Enterprise pricing could deter mid-market
6. Outreach.io
Outreach.io makes reliable prospecting simple. Built-in automation, email sequencing and activity tracking help you fill the sales funnel and close more deals. Affordable plans for any size sales team.
Key Features
- Chrome extension lead capture
- Email templates and tracking
- Multi-channel activity sync
- Calling, text and meeting tools
- Custom sales analytics
What Users Say
“The Outreach platform is intuitive. Reps were up to speed in less than 2 days. Within 60 days, our calls were up 150%, connects up 300%, opportunities up 89%.” – Sales Development Manager, Business Services Company
Pricing
Starts at $60/user/month
Pros
- Very easy to use
- Affordable for any sales team size
- Clean interface drives rapid user adoption
Cons
- Less advanced automation compared to competitors
- Mobile app needs improvement
7. Xant
Xant helps companies unlock the power of relationship data. Features like real-time alerts, value-based selling tools and predictive analytics provide actionable insights to build strong customer connections.
Key Features
- Relationship Genome scoring
- Value assessment tools
- Predictive recommendations
- Conversation intelligence
- Customizable sales reports
What Users Say
“Xant allows us to detect vulnerabilities and opportunities in our customer relationships. Our retention rate has increased by 11%.” – EVP & GM, Blackhawk Network
Pricing
Contact for custom quote
Pros
- Unique relationship intelligence
- Value-driven sales methodology
- Predictive recommendations
Cons
- Steep learning curve
- Complex features slower user adoption
8. RingDNA
Purpose-built as an outbound engagement tool, RingDNA helps sales teams prospect at scale. Features like voicemail drops, cold call pacing, texting and more accelerate connections to drive pipeline growth.
Key Features
- Click-to-call, text and email
- Multi-channel activity tracking
- Call guides and objection handling
- Custom call analytics
- CRM integrations
What Users Say
"With RingDNA, it’s like having an extra SDR on the team. Calls increased over 300% within 90 days, generating 5X pipeline growth." – Enterprise Software Company
Pricing
Starts at $35/user/month
Pros
- Specialized for high-volume outbound
- Helps new reps master calling faster
- Affordable plans
Cons
- Light on sales automation features
- Less support for complex sales processes
How Do Sales Engagement Platforms Compare?
| Platform | Best For | Key Features | CRM Integrations | Mobile App | Pricing |
|---|---|---|---|---|---|
| Outreach | Mid-market and enterprise | Lead management, analytics | Salesforce, Dynamics + more | Yes | $275+/user/month |
| SalesLoft | High-growth SMBs | Cadence building, CI | Salesforce, HubSpot + more | Yes | $50+/user/month |
| Groove | Small business | Shared inbox, Calendar sync | Zapier, PieSync, +4000 more | Yes | $15+/user/month |
| Chorus | Enterprise sales managers | Conversation intelligence, Coaching | Salesforce, HubSpot, + more | Yes | $50+/user/month |
| People.ai | Enterprise | Activity capture, Management insights | Slack, Salesforce, Box, Gong + more | Yes | Contact for custom quote |
| Outreach.io | SMBs/Mid-market | Email automation, Multi-channel | PieSync, Zapier, + more | No | $60+/user/month |
| Xant | Mid-market/Enterprise | Relationship Genome, Predictive analytics | Dynamics, Salesforce + more | Yes | Contact for custom quote |
| RingDNA | High-volume outbound teams | Click-to-call, call guides | Salesforce, HubSpot, + more | Yes | $35+/user/month |
How to Choose the Best Platform for Your Team
All platforms promise to boost sales productivity. But finding the best solution comes down to your team, tools and processes.
Below are key questions to help narrow options:
What’s your budget? Pricing varies widely. Define an amount for seats and features.
Who are your core users? Consider role, segmentation, size and skill level to determine needs.
What’s most important? Prioritize must-have capabilities vs. nice-to-haves.
What are your tech stack gaps? Ensure seamless integrations with existing solutions.
How will you measure success? Define benchmarks for adoption, productivity and revenue.
While needs vary across teams, the platforms above represent top-rated options purpose-built for sales organizations today. Simplifying processes. Strengthening customer conversations. And ultimately driving revenue growth.
Frequently Asked Questions
What does a sales engagement platform do?
Sales engagement platforms provide tools to automate repetitive tasks, enable sales reps to effectively engage buyers across channels, and gain more visibility into deal progress and pipeline health.
How much do sales engagement platforms cost?
Pricing varies based on features and number of users, but costs typically range from $25-$300+ per user/per month. Some platforms offer flat enterprise packages too.
What results do sales engagement platforms drive?
Teams typically see lift across metrics like call and connect rates, lead response times, activity volume, sales readiness, win rates and deal sizes after adopting sales engagement platforms.
How can sales reps maximize sales engagement platforms?
Reps should leverage time-saving automation, use predictive recommendations to prioritize tasks, analyze insights to sharpen approach, engage across channels and use mobile apps to work efficiently on-the-go.
Transform Your Sales Process Today
As today‘s selling environment grows more complex, sales engagement platforms provide the tools teams need to work smarter and sell faster. Automation, analytics and omni-channel messaging are now table stakes to boost productivity and revenue.
While the options may seem endless, the platforms above represent the top solutions available today based on market presence, customer results and reviewer ratings. Taking time to evaluate your specific needs, gaps and goals will help determine the best fit.
Drive more leads into the funnel. Accelerate deal velocity. Grow average deal sizes. Ultimately, catapult sales growth to new heights. What are you waiting for? Your new sales engine awaits.
